Perhaps you’ve noticed the brand-new, colorful signs and posters around Temple University’s Samuel L. Paley Library today; if not, look around and you may find you recognize some familiar faces. Today marks the launch of the Libraries’ new public relations campaign, Got Sources?, which features your very own librarians and highlights the personalized instruction, guidance, and support they provide.
According to Jenifer Baldwin, Head of Reference and Instructional Services and Media Services, this campaign will serve to remind students of the level of personal support available to them. “Engagement with the library can be very important to student success,” notes Baldwin. For example, did you know that you can quickly connect with Temple librarians in-person; online; or via chat, text, and email? Essentially, this new campaign functions to draw renewed attention to our suite of services, all available via Ask a Librarian.
The Libraries’ graphic designer, Rachel Cox, designed the campaign materials and directed the librarian photo shoot. As a designer, she’s concerned with clearly communicating complex ideas, particularly to students who may not be familiar with all the library has to offer. Her vision for the Got Sources? campaign is direct, challenging, and visually appealing. The new signs also serve as a way to recognize faces around the library.
Got Sources? reminds us that librarians can help you locate, use, and cite sources, but that librarians are also sources of support themselves. And, ultimately, the photos serve to reconnect human interaction to the research process.
Next time you wonder if you’ve Got Sources, remember to Ask a Librarian!
