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When nature nurtures: Unlocking the healing power of soft adventure tourism

Honglei Zhang, Pai Peng, Kaiyue Yu, Zhiwan Wu, Yang Yang

2026

JOURNAL OF OUTDOOR RECREATION AND TOURISM

10.1016/j.jort.2026.101081

Restaurant Week Impact Explorer

Journeys and generosity: Understanding tourism’s impact on altruistic spending

Tong Fu, Feng He, Yang Yang

2026

ANNALS OF TOURISM RESEARCH

10.1016/j.annals.2026.104169

In sync, in satisfaction: Experience congruence effects

Lee, Eunji; Yang, Yang

2026

JOURNAL OF TRAVEL & TOURISM MARKETING

10.1080/10548408.2025.2608001

Extended MASEM Analysis from SO, YANG AND LI (2025)

Customer gratitude and employee work behaviors

Zhan, Xiaojun; Zhang, Xixia; Yang, Yang; Guo, Yirong

2026

TOURISM MANAGEMENT

10.1016/j.tourman.2025.105266

Visualization on life happiness and tourism participation of U.S. counties

Fifteen years of research on customer loyalty formation: A meta-analytic structural equation model

So, Kevin Kam Fung; Yang, Yang; Li, Xiang (Robert)

2025

CORNELL HOSPITALITY QUARTERLY

10.1177/19389655241276506

MASEM of Risk Perception and Travel Behavior

Do guests care more about hotel cleanliness during COVID-19? Understanding factors associated with cleanliness importance of hotel guests

Yang, Yang; Lin, Michael S. S.; Magnini, Vincent P. P.

2024

INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT

10.1108/IJCHM-08-2022-0956