Major Research Topics
Tourist Flows and Location
Leveraging geospatial tool to predict tourist spatial behaviors and optimize destination management strategies.
AI and Big Data in Tourism
Leveraging machine learning and LLMs to predict tourist behaviors and optimize destination management strategies.
Sustainability and Resilience
Analyzing sustainability and risk on tourism and hospitality businesses and developing resilience models.
Digital Platforms and Pricing
Investigating the online behavior of tourists and organizations in digital platforms as well as pricing strategy.
Publication Highlights
2018
What are guests scared of? Crime-related hotel experiences and fear of crime
Leung, XY; Yang, Y; Dubin, EA
JOURNAL OF TRAVEL & TOURISM MARKETING
From Theory to Practice
Our lab transforms academic rigor into actionable insights. We provide large-scale data analytics and AI-assisted decision support for policymakers and industry leaders.
Policy-relevant analytics for destination planning
Data tools for destination recovery
Executive training & industry consulting
About Prof. Yang Yang (Yang Squared)
I am a Professor and Department Chair at the School of Sport, Tourism and Hospitality Management, Temple University, passionate about using numbers to tell stories about tourism and hospitality. Whether it’s analyzing hotel datasets or building Lego sets, I believe in the power of structure and creativity.
Latest Updates
- Event
Temple University successfully hosted WIDE-HTR 2026, the Workshop on Informatics, Data Science, and Economics in
- Event
Temple University recently hosted the Third Temple Sport, Tourism, and Hospitality Analytics Case Competition, chaired
- Event
Dr. Yang Yang was recently invited to participate in a special Editors’ Session hosted by
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