Handbook of e-Tourism

Spatial Analytics and Data Visualization

Yang, Yang

Abstract

Along with the growing availability of geospatial data generated with information and communications technologies, spatial analytics and data visualization have prevailed in e-tourism research. This chapter systematically reviews the application of spatial analytics and data visualization in tourism. Specifically, the chapter discusses various exploratory analytics, such as spatial network analysis, spatial clustering, point pattern analysis, ESDA, and sequence analysis, and explanatory analytics, such as spatial interaction model, spatial econometrics, and geographically weighted regression. Some popular geovisualization methods are discussed with examples of their e-tourism applications. Lastly, the chapter discusses several major challenges of spatial analytics and geovisualization, including tourist identification, temporal angle in addition to the spatial analysis, computation burden, and web-based GIS applications.

Keywords

Research topic

Research method

Spatial Modeling

Geographic area

Global

Additional links for this paper

ResearchGate

Publisher Website

Web of Science

HOW TO CITE

Yang, Y. (2022). "Spatial Analytics and Data Visualization". In: Xiang, Z., Fuchs, M., Gretzel, U., Höpken, W. (eds) Handbook of e-Tourism. Springer, Cham.

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