INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT

How do hotels choose their location? Evidence from hotels in Beijing

Yang, Yang; Wong, Kevin K. F.; Wang, Tongkun

Abstract

This study aims to investigate potential factors contributing to the hotel location choice by an ordered logit model incorporating both hotel and location characteristics. The results suggest that, star rating, years after opening, service diversification, ownership, agglomeration effect, public service infrastructure, road accessibility, subway accessibility, and accessibility to tourism sites are important determinants. By examining location models for different periods, different star rating levels, and different ownership, we show that, downscale hotels tend not to actively seek the benefits of agglomeration effects while upscale ones are more sensitive to accessibility. Finally, agglomeration effects are further investigated by looking into agglomeration heterogeneity, agglomeration scope, scale related and ownership related agglomeration, and agglomeration zoning.

Keywords

Hotel; Location; Agglomeration effect; Beijing; Ordered logit model

Research topic

Tourist Flows and Location

Research method

Econometrics, Spatial Modeling

Geographic area

China

Additional links for this paper

ResearchGate

Publisher Website

Web of Science

HOW TO CITE

Yang, Y., Wong, K.and Wang, T. (2012). How do hotels choose their location? Evidence from hotels in Beijing. International Journal of Hospitality Management, 31(3), 675-685.

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