This web-based application is designed to conduct Meta-Analytic Structural Equation Modeling (MASEM). It is built upon the foundational research of So, Yang, and Li (2025), which synthesized 15 years of research to determine the interrelationships between Customer Loyalty, Customer Satisfaction, Perceived Value, and Perceived Service Quality.

Key Features:

• Replication: Users can replicate the findings of So, Yang, and Li (2025) using pre-loaded, industry-specific data.
• Extension: The tool allows researchers to expand the original model by adding new variables (e.g., Place Attachment, Trust, Brand Image) to test novel theoretical frameworks.
• Methodology: It utilizes the Harmonic Mean or Minimal N methods to aggregate sample sizes.