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Trying 2 Learn Episode 13 - Sarah Bass | What Makes Public Health Messages Actually Work
In this episode of Trying 2 Learn, we dig into what separates effective messaging from noise, how culture and context shape communication, and why effective public health is about both sharing accurate information and helping people feel empowered to act with special guest Dr. Sarah Bass.
July 16, 2025

I’m an expert in crafting public health messages: Here are 3 marketing strategies I use to make Philadelphia healthier
Temple Risk Communication Lab Director, Dr. Sarah Bass, discusses her public health career so far, as well as her research on marketing strategies that she now uses to help make Philadelphia healthier.
June 23, 2025

Prevalence and Predictors of Medical Mistrust Among Socioeconomically and Racially Diverse Cancer Patients in Philadelphia
Temple researchers examined medical mistrust in diverse cancer patients using two scales. The study highlights the prevalence of institutional and race-based mistrust and their impact on healthcare trust.
February 14, 2025

Making Public Health Personal: Dr. Sarah Bass's Commitment to Community Health in North Philadelphia
Temple’s Risk Communication Lab, led by Dr. Sarah Bass, boosts vaccine uptake through community-driven outreach. Recent efforts doubled booster rates in North Philadelphia, highlighting the power of local engagement in public health.
January 23, 2025

Qualitative Assessment of a Novel Intervention to Reduce Hospital Readmission Risk Among People with Diabetes
Temple researchers evaluated the Diabetes Transition of Hospital Care (DiaTOHC) program, a novel intervention aimed at reducing 30-day hospital readmissions for people with diabetes.
December 30, 2024

The Power of Perception: Temple Research Looks at how College Students View Vaccine Mandates
Three studies from faculty at Temple’s College of Public Health use data from students at four Pennsylvania universities to examine the relationship between perceptions of vaccine mandates and vaccine uptake.
December 17, 2024