Looks like Tim Brown, CEO of IDEO, is starting to discuss his new book which is due out shortly. Change by Design is a book about how design thinking can be used to transform organizations and inspire innovation.
Brown recently posted a brief video in which he shares some thoughts about how design thinking can lead to better organizational innovation.
I like his introduction about how the mind map offers an alternate structure to his book, and how not every book needs a traditional table of contents. I can’t quite say what the book has to offer but I will be reading it. I’m always looking to learn more about design thinking – and I have a feeling Brown’s new book will help me to achieve that goal.
In addition to this video, the latest issue of BusinessWeek features a brief excerpt from Change by Design. It also points to three other new books coming out (one by Roger Martin) that discuss design thinking.
Speaking of learning more about design thinking I recently learned about a blog called The Design Thinking Blog – you can’t get much more specific about design thinking than that. This is where I found the link to Tim Brown’s video. I recommend you follow the blog if you’d like to be learning more about design thinking.