Open Environments Contribute to Creativity

Librarians get stereotyped. Old ladies. Hair Buns. Glasses on chains. Shushing. Always reading books. Libraries have their own stereotypes. Books, books and more books. Very quiet. Lots of bookworms sitting around reading. Finger puppet story hours. Maybe some computers for research. Kind of deadly dull. In general – the image suffers.

Words like excitement, novelty, learning and especially creativity, are rarely associated with the library. For those in the know, like the librarians who run the place, today’s libraries and their workforce tend to defy all those old stereotypes. Sure, there are still lots of books, but there are other spaces that community members are pleasantly surprised to find when they do finally visit the library.

Increasingly librarians want to position the library as a community space that contributes to personal and group creativity. Hence, the great interest in maker spaces. But there’s more beyond that and according to new research, the environment we design for community members can make a significant difference in stimulating their creativity. What matters most is designing a space that fosters a culture of openness in the community – in itself a rather unique experience these days.

Librarians who want to explore such possibilities may be interested in a new book, Geography of Genius: A Search for the World’s Most Creative Places, from Ancient Athens to Silicon Valley. In an interview with Knowledge@Wharton, author Eric Weiner shares what he’s learned about the connection between place and creative genius.

In his research about the places where creative ideas emerged throughout history Weiner developed the concept of a “genius cluster”. That’s a particular locale, where at a particular point in history, lots of creative ideas were brewing and the advance of civilization was sparked by the exchange of genius. Here’s one of his examples:

Look at Athens as an example in 450 BC. You had Socrates. You had Sophocles. You later had Plato and Aristotle. All in the same city at roughly the same period of time. Not a coincidence — and not just a Western phenomena.

What was the common thread that links together these clusters through time and space? In a word – attitude. But it was a particular type of attitude.

Weiner describes it as “openness to experience”. He says that this trait of being open to new ideas and experiences is the single most important thing in the development of a genius cluster. No doubt libraries, or some form of information/knowledge collections were also present where these clusters emerged, but to what extent if any they served as a catalyst is unclear. When you consider what institution, over the ages, is a source, nourisher and defender of openness in the community, it is the library.

Public libraries are open to everyone. Academic libraries, less so, but many welcome anyone who wishes to enter. Libraries are spaces where ideas are openly shared. They are, or should be, safe spaces for community members of all ages to access needed information without fear of privacy invasion. Simply by their nature of bringing together people and content together, they can lead to collisions of open discovery and idea exchange.

Librarians are emerging as architects and global champions of cultures of openness in the institutions and communities where they exist as evidenced by library leadership in advancing open scholarship and open learning.

If we believe there is value in Weiner’s ideas, then we should position the library and librarians as engines of creativity in the community. At the 2016 American Library Association Conference I attended a session on building trends. The architects who study and design library spaces emphasized the importance of open, naturally lighted spaces where there was a high level of intuitive way finding.

Those using them can easily see what they seek to find without barriers that cloud their experience. In other words, emphasize openness. Design was presented as a powerful tool to create spaces that ignite the spark of creativity in those who dwell in them.

Did Weiner discover any other contributing factors to genius clusters? It turns out that alcohol may have played a role. Shocking indeed! Wine and scotch are particularly notable as being present in those times and spaces that birthed great creativity. Perhaps that makes a better case for wine at the library – and not just for those occasional community events. Openness + wine = creativity? Now there’s a formula worth considering.

Start Your UX Journey By Fixing What’s Broken

I try not to be a badvocate. When it comes to having a good user experience, I realize that any organization where I shop, dine or patronize can have a bad day. If as consumers we are generally enthusiastic about the quality of an experience over time, and we demonstrate that with our loyalty, we can overlook a misstep.

Where we’re less tolerant is with something that’s just plain broke. Like the self-service terminal in my supermarket that is supposed to print a coupon that’s customized to my shopping habits. It’s a great idea, but if it fails to work then it just diminishes the entire experience. Here’s what surprises me though. It’s so obviously broken that I am puzzled as to why no store employee has taken responsibility for getting it fixed. It must be a case of what Seth Godin calls “It’s not my job.”

Eventually I complained. I’ll see it if makes a difference. The managers are usually good at problem resolution so I expect it will be fixed the next time I am there. But I hope they’ll be asking the same question I have. Why didn’t someone take responsibility? Whose job is it to fix what’s broken – even if it’s the piddling coupon printer? And by “fix” I don’t mean getting out the tools and taking the thing apart to find out what’s wrong. I mean accepting ownership of a problem and taking action to get that problem solved.

When we first started having conversations about the user experience at our library quite a few years ago the first thing I did, to get staff engaged in the discussion, was to provide a group viewing of Godin’s classic “This is Broken” presentation. Not only is it entertaining – who doesn’t laugh out loud during that “It’s Not My Job” segment – but it really makes it crystal clear to all of us how easy it is for everyday operations in our libraries to break and remain broken for all seven of the reasons that Godin shares. It’s a great lead-in to a discussion about what’s broken in our libraries and how it degrades the quality of the user experience.

And it left an impression. Staff decided to organize a “What’s Broken Team”. It led to a list of issues that needed our attention. Some were equipment or furniture related, others targeted patron processes that were just as broken as a restroom toilet that doesn’t flush. Did we fix everything? No. Did we get better at paying attention to stuff that breaks? Yes. It sounds simple enough, but for many library staffs paying attention to what’s broken, and doing something about it, can be the start of a journey on the road to a library that offers, by design, a better user experience.

My hope is that more of us will establish or adhere to some set of “community member quality of life” principles that establish the value of intolerance for broken things – be they water fountains that have no water, photocopiers that don’t give copies, or staff workflows that work for staff but create hassles for community members.

I don’t know if the folks who work at my supermarket have ever watched the Godin video, but my guess is they haven’t – and doing so would be a great learning experience. I just may mention that to the store manager.