Perhaps as a sign of the growing interest in design within business, Fast Company’s October 2007 issue is largely devoted to design. Printed boldly on the cover is the title “Masters of Design” and the issue does indeed profile several prominent designers. Don’t expect too many insights on design thinking in this issue. It’s really focused more on how design in influencing industry, and the changing emphasis that is being placed on the value of design. As the introduction to the issue states “Studies have now shown the design-oriented firms in all kinds of industries outperform their more traditional peers – that design and innovation go hand-in-hand with financial success.”
But the insights that do come in the interviews, and the examples of great design (mostly industrial) areÂ worth a look. Definitely take some time to check out this issue.