ASIA PACIFIC JOURNAL OF TOURISM RESEARCH

Determinants of length of stay for domestic tourists: Case study of Yixing

Yang, Yang; Wong, Kevin K. F.; Zhang, Jie

Abstract

The length of stay of a tourist is one of the most important factors indicating consumption levels and revenue generation for certain tourist destinations. This study employs data from a tourist survey in Yixing, China, to investigate potential factors influencing a tourist’s length of stay. Applying an ordered logit model, it is found that distance, age, organized tour, transportation, motivation, past visits and assessment of accommodation are some of the major determinants of a tourist’s length of stay. The results indicate that traveling distance and the assessment of accommodation are positively associated with the length of stay. In addition, tourists with different modes of transportation, motivations and past visits have different durations of stay. Based on the estimation results from sub-samples, it is also found that there are differences in determinants of length of stay between organized tourists and individual tourists, and among different age groups.

Keywords

length of stay; ordered logit; Yixing

Research topic

Tourist Flows and Location

Research method

Econometrics

Geographic area

China

Additional links for this paper

ResearchGate

Publisher Website

Web of Science

HOW TO CITE

Yang, Y., Wong, K.and Zhang, J. (2011). Determinants of length of stay for domestic tourists: Case study of Yixing. Asia Pacific Journal of Tourism Research, 16(6), 619-633.

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