The Latest “IN” Is Now Out

IN, otherwise known as Inside Innovation, is a regular supplement included with BusinessWeek. It is a good source for keeping up with recent trends in design and companies that use design thinking for competitive advantage. The November 2007 edition of IN is included in the November 26, 2007 issue of Businessweek, but it is also available online. If you happen to skip this particular IN you won’t miss much. This one is a bit short on articles about design; the focus this time around is on innovation. Two companies, HP and Yahoo, are profiled about the development of an innovation culture within their organizations. You may want to find out more about how companies are using software mapping to organize their intellectual property and information content. While it’s not a “must read” issue, if you have a chance├é┬átake a look – some of the charts may catch your eye.

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