Moving Beyond Experience To Identity

While I’m in between parts one and two of a discussion of the age of user experience I thought I’d point out one of the better sources of information for those interested in following trends and developments in the world of design. One of the things DBL hope to achieve is to create more passion for design and design thinking among its readers. One of the ways for that to happen is to keep reading. A particularly good blog is NussbaumOnDesign. Bruce Nussbaum is a technology editor at BusinessWeek, and he produces consistently good blog posts on the intersection of innovatin and design. The blog is connected to a quarterly (I believe) supplement in BusinessWeek called InDesign (or it might be nDesign). I highly recommend the reading of this supplement for getting even more insight into design issues. I believe that Nussbaum said in his blog the other day that a new supplement should be out soon – so now is the time to take a look at your library’s next few issues of BusinessWeek so you can discover InDesign.

And since we were on the subject of the user experience, take a look at what Nussbaum had to say. He believes that experience may suggest something that is too passive in nature to be memorable. An experience is something that happens to you. Identity, on the other hand, is all about the individual. Individuals want to interact with their environments. And where identify seems to be particularly important is within social networks. Those who use them do so by creating identies for themselves. So it may be that in social networks, creating an identity is a significant experience in and of itself.

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