TOURISM MANAGEMENT

Short- and long-term prediction and determinant analysis of tourism flow networks: A novel steady-state Markov chain method

Liu, Jun; Li, Xiaohan; Yang, Yang; Tan, Yuwei; Geng, Tianhang; Wang, Shenghong

Abstract

Predicting tourism flow networks offers important insights for destination development but remains a methodological challenge. This study develops a novel steady-state Markov chain method, leveraging trajectory big data to facilitate short- and long-term predictions of interactions and distributions between nodes in tourism flow networks, using Tibet as a case study. The results demonstrate that the tourism flow network effectively elucidates intricate interrelationships. In the short term, the one-step transition probability matrix identifies tourists’ potential next destinations, reflecting dynamic network changes. Over the long term, the Markov chain steadystate vector uncovers the stable distribution of tourists, emphasizing shifts in node significance. Additionally, the determinants influencing tourism destinations and different nodes have continuously evolved, whether assessed from a global influence or spatial heterogeneity perspective. Beyond its theoretical contributions, this paper offers practical implications for destination planning and intelligent decision-making management information systems.

Keywords

Tourism flow networks; Complex network; Steady-state Markov chains; Long-term prediction; Inter-node interactions

Research topic

Tourist Flows and Location

Research method

Spatial Modeling

Geographic area

China

AI Audio Overview

AI Infographic

Additional links for this paper

ResearchGate

Publisher Website

Web of Science

HOW TO CITE

Liu, J., Li, X., Yang, Y., Tan, Y., Geng, T., & Wang, S. (2025). Short-and long-term prediction and determinant analysis of tourism flow networks: A novel steady-state Markov chain method. Tourism Management, 109, 105139.

Additional Reads

2026

Comparative Advantage

Theories and Models in Tourism and Hospitality Research

2026

Customer gratitude and employee work behaviors

TOURISM MANAGEMENT

2026

Together through thick and thin: How does the survival of neighboring restaurants matter?

INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT