JOURNAL OF BUSINESS RESEARCH

A shrinking world for tourists? Examining the changing role of distance factors in understanding destination choices

Yang, Yang; Liu, Hongbo; Li, Xiang (Robert); Harrill, Rich

Abstract

This study examines the impacts of distance factors on Mainland Chinese tourists’ international destination choices in 2007 and 2015 and how these factors’ effects change over time. A random-coefficients conditional logit model was utilized to investigate three types of destination choices: past destination choice, dream destination choice, and intended destination choice. We identified different effects of distance factors on these different types of destination choices. Our results reveal substantial heterogeneity in the effect of cultural distance; in most cases, positive and negative effects of cultural distance co-occurred among Chinese residents. In comparing estimates from different years, we found diminishing effects of geographic distance on dream and intended destination choices. Theoretical and practical implications are discussed.

Keywords

National cultural distance; Destination choice; Geographic distance; Random-coefficients conditional logit model; Death of distance

Research topic

Tourist Flows and Location

Research method

Econometrics

Geographic area

US

Additional links for this paper

ResearchGate

Publisher Website

Web of Science

HOW TO CITE

Yang, Y., Liu, H., Li, R., and Harrill, R. (2018). A shrinking world for tourists? Examining the changing role of distance factors in understanding destination choices. Journal of Business Research, 92 350-359.

Additional Reads

2026

Comparative Advantage

Theories and Models in Tourism and Hospitality Research

2026

Customer gratitude and employee work behaviors

TOURISM MANAGEMENT

2026

Together through thick and thin: How does the survival of neighboring restaurants matter?

INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT