Dr. Yang Yang spoke at a featured session titled “From Keywords to Journeys: Predicting Global Travel Interests” at the TTRA annual conference. The session brings together thought leaders from Brand USA, Temple University, and Herrmann Global to examine how governments and destination marketing organizations can leverage international search data to identify emerging destinations, forecast demand across global markets, and deploy practical, scalable analytics to improve marketing effectiveness. Designed for academics, practitioners, and destination marketers, the discussion highlights data-driven strategies for sustainable tourism growth and smarter visitor distribution, as part of the Travel and Tourism Research Association community dialogue on tourism analytics and smart tourism.
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