Whenever introducing a new idea or concept to your colleagues there’s a possibility that they might encounter some difficulty in grasping it. Then again, it’s important to develop a message or way of introducing this new idea that makes it easier to grasp. I think that’s the point of developing a “sticky” message. It’s the type of message that grabs the listener’s attention, and keeps them focused on the message. The message must also effectively communicate the core concept in a way that is simple and memorable.

So I attempted to design something that would better communicate what design thinking is, and do so in a way that offers a sticky message. I had mentioned in a previous post that I would be working on this. A colleague recently pointed me to Jing, a web-based utility for creating short screencasts. It’s easy to use and works well for short, instructional videos that can quickly be posted on the web so that students who need some instructional or research assistance can be guided to it. I thought this might be a useful tool for creating a message about design thinking.

You can see the results by going to the new design thinking page on my re-designed personal web site (it’s not done yet). On this page you’ll find the link to a 5-minute eClip presentation that serves as a brief introduction to design thinking. There’s a lot more that could be said, and the real challenge was trying to decide what to say, how to say it, and how to present it. In the spirit of design thinking I look at this video presentation (screecast) as a prototype – in fact this is about the fifth iteration so far. I look forward to your comments and suggestions that can help to improve this eClip presentation.