This article focuses on growth in athlete social media following around critical junctures or team transfers, such as the NFL Draft. The authors of this study developed a custom web scraper to gather data on football players’ Instagram and Twitter profiles before and after the 2017 NFL Draft. Their results found that athletes drafted in …
Monthly Archives: October 2024
Blog #8: Social Media and Athlete Mental Health
Many professional athletes, including a number of NBA basketball players, have used social media to share their personal experiences with mental illness. This article focused on DeMar DeRozan and Kevin Love, who shared their mental health experiences in 2018. This study quantitatively studied 3,336 fan responses that DeRozan and Love received on social media and …
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Blog #7: Halftime
Blog #6: International Student Athlete Social Media Personal Branding
Social media has changed the nature of athlete-fan relationships and the personal branding of professional and collegiate athletes. This study explored the perceptions of international student athletes of social media for personal branding and interactions with fans post-pandemic. With the growth of social media and the factor of the COVID pandemic, athletes interact with fans …
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