The authors of this article, Lim, Donovan, Kaufman, and Ishida, conducted a series of “fixed-effects panel models” to examine the relationship between NFL athletes’ social media activities and their on-field performances. They found a negative relationship between social media posting frequency and performance, as well as finding that players who posted content with a higher …
Continue reading “Blog #5: How Social Media Impacts the “Play on the Field””
The Journal of Sport Management’s article, “The Influence of Personal Branding and Institutional Factors on the Name, Image, and Likeness Value of Collegiate Athletes’ Social Media Posts” (2023), analyzes the effects of personal branding factors and institutional factors on the social media NIL value of men’s and women’s college basketball athletes in California. The authors …
Continue reading “Blog #4: Social Media, Personal Branding, and NIL”
An article that I found in my research was one called, “College Student Athletes and Social Media: The Psychological Impacts of Twitter Use” (2018). The authors of the study analyzed Twitter-using NCAA Division-1 student athletes at a large public midwestern university for the effects of Twitter on those athletes. The authors conducted a focus-group interview …
A podcast that I listen to often that is definitely one of the pieces of inspiration behind my project is the Green Light podcast with Chris Long. Chris Long is a former NFL player who hosts a podcast on which he and his co-hosts discuss NFL football, as well as other sports and related topics. …
My MA Project topic is still coming together and something I am still narrowing down. My initial thought is that my project will have the final form of a podcast, as I want to focus my future work on audio media, such as radio broadcasting and podcasting. That said, I am still putting consideration int0 …