Branding/Tourism Destination Image
He, Z., Deng, N., Li, X. & Gu, H. How to “read” a destination from image? Machine learning and network methods for DMOs’ image projection and photo evaluation. Journal of Travel Research. (Accepted).
Han, B., Wang, L. & Li, X. (2020). To collaborate or serve? Effects of anthropomorphized brand roles and implicit theories on consumer responses. Cornell Hospitality Quarterly. 61(1). 53-67.
Deng, N. & Li, X. (2018) Feeling a destination through the “right” photos: A machine learning model for DMOs’ photo selection. Tourism Management. 65. 267-278.
Wang, Y., Li, X. & Lai, K. (2018). A meeting of the minds: Exploring the core-periphery structure and retrieval paths of destination image using social network analysis. Journal of Travel Research.57(5). 612-626
Wang, Y. & Li, X. (2018). Tourism destination image research in the era of New Media. (新媒体时代目的地形象研究的几点思考). Tourism Tribune. (Special column on “Destination image research in the new era”). 33(3). 8-10. (Invited commentary).
Lai, K. & Li, X. (2016). Tourism destination image: Conceptual problems and definitional solutions. Journal of Travel Research. 55(8). 1065-1080 [SSCI]
Smith, W.W., Li, X., Pan, B., Witte, M. & Doherty, S. (2015). Tracking destination image across the trip experience with smartphone technology. Tourism Management. 48. 113-122.
Stepchenkova, S. & Li, X. (2014). Destination image: Do top-of-mind associations say it all? Annals of Tourism Research. 45 (March). 46-62.
Li, X. & Kaplanidou, K. (2013). The impact of the 2008 Beijing Olympic Games on China’s destination brand: A U.S.-based examination. Journal of Hospitality & Tourism Research. 37(2). 237 – 261
Li, X. (2012). Examining the “relative image” of tourism destinations: A case study. Current Issues in Tourism. 15(8). 741-757.
Stepchenkova, S. & Li, X. (2012). Chinese outbound tourists’ destination image of America: Part II. Journal of Travel Research.51(6). 687-703.
Li, X. & Stepchenkova, S. (2012). Chinese outbound tourists’ destination image of America: Part I. Journal of Travel Research. 51(3). 250-266.
Pan, B. & Li, X. (2011). The long tail of destination image and online marketing. Annals of Tourism Research. 38(1). 132-152.
Li, X., Pan, B., Zhang, L. & Smith, W. W. (2009). The effect of online information search on image development: Insights from a mixed method study. Journal of Travel Research. 48(1). 45-57.
Li, X., Petrick, J. & Zhou, Y. (2008). Towards a conceptual framework of tourists’ destination knowledge and loyalty. Journal of Quality Assurance in Hospitality and Tourism.8(3). 79-96.
Li, X., & Vogelsong, H. (2006). Comparing methods of measuring image change: A case study of a small-scale community festival. Tourism Analysis. 10(4). 349-360.
Li, X. (2013). Tourism destination image research in WEIRD countries. (目的地形象研究WIERD化及其在亚洲的适用性). Tourism Tribune. (Special issue on “Destination branding and marketing”). 28(2). 20-22. (Invited commentary, title provided by the guest editor).
Huang, Z., Li, X., Gao, Y. (2002). Measurement and analysis on tourism destination image—Taking Nanjing as a study case. (旅游目的地形象的测量与分析——以南京为例). Nankai Business Review, 69-73. (in Chinese with abstract in English).
Huang, Z, & Li, X. (2002). On the image perception and promotion pattern of tourist destination. (旅游目的地形象的认知与推广模式). Tourism Tribune, 17(3), 65-70. (in Chinese with abstract in English).
Li, X., & Huang, Z (2002). Theoretical understanding on destination image resource and its development. (旅游地形象资源的理论认知与开发对策) . Human Geography, 17(2), 42-46. (in Chinese with abstract in English).
Li, X., & Huang, Z. (1999). Image resources: A new understanding of tourist resources. (形象资源–对城市旅游资源的又一种认知).Journal of Nanjing Normal University (Special Issue: Tourism), 22, 10-15. (in Chinese with abstract in English).
Customer-Brand Relationship
So, K. & Li, X. (2020). Guest editorial: Customer engagement in tourism and hospitality services. Journal of Hospitality and Tourism Research. 44(2). 171-177.
So, K., Li, X. & H. Kim. (2020). A decade of customer engagement research in hospitality and tourism: A systematic review and research agenda. Journal of Hospitality and Tourism Research. 44(2). 178-200 (invited paper).
Liu, H., Li, X. & Tan, K.P.S. (2019). What determines destination loyalty? Revisiting the investment model in a destination context. Tourism Review International. 23. 21-36
Li, X. (2015). Loyalty, tourism. In J. Jafari and H. Xiao (eds), Encyclopedia of Tourism. Springer, DOI 10.1007/978-3-319-01669-6_1-1.
Li, X. (2010). Loyalty regardless of brands? Examining three non-performance effects on brand loyalty in a tourism context. Journal of Travel Research. 49(3). 323-336.
Li, X., & Petrick, J. (2010). Towards an integrative model of loyalty formation: The role of quality and value. Leisure Sciences. 32(3).201-221.
Li, X., & Petrick, J. (2010). Revisiting the commitment-loyalty distinction in a cruising context. Journal of Leisure Research. 42(1). 67-90.
Li, X. & Petrick, J. (2008). What determines tourist loyalty? In search of a theoretical explanation. In M. Kozak and A. Decrop (eds)., Handbook of tourist behavior: Theory & practice. (pp. 159-176). Routledge. NY.
Li, X., & Petrick, J. (2008). Reexamining the dimensionality of brand loyalty: The case of the cruise industry. Journal of Travel & Tourism Marketing. 25(1). 68-85.
Li, X., & Petrick, J. (2008). Examining the antecedents of brand loyalty from an investment model perspective. Journal of Travel Research. 47(1). 25-34.
Li, X., Petrick, J. & Zhou, Y. (2008). Towards a conceptual framework of tourists’ destination knowledge and loyalty. Journal of Quality Assurance in Hospitality and Tourism.8(3). 79-96.
Li, X., Cheng, C-K., Kim, H., & Petrick, J. (2008). A systematic comparison of first-time and repeat visitors via a two-phase online survey. Tourism Management. 29(2). 278-293.
Chinese Outbound Tourism
Chen, N., Hsu, C. & Li, X. Resident sentiment toward a dominant tourist market: Scale development and validation. Journal of Travel Research.
Yu, Q., McManus, R., Yen, D. Li, X. (2020). Tourism boycotts and animosity: A study of seven events. Annals of Tourism Research. 80.
Yang, Y., Liu, H., Li, X., & Harrill, R. (2018). A shrinking world for tourists? Examining the changing role of distance factors in understanding destination choices. Journal of Business Research, 92, 350-359. * https://doi.org/10.1016/j.jbusres.2018.08.001 [SSCI]
Chen, N., Hsu, C. & Li, X. (2018) Feeling superior or deprived? Attitudes and underlying mentalities of residents towards Mainland Chinese Tourists. Tourism Management. 66. 94-107. https://doi.org/10.1016/j.tourman.2017.11.007 [SSCI]
Li, X. (Eds). (2016). Chinese outbound tourism 2.0. Apple Academic Press/CRC Press- Taylor & Francis Group.
Zeng, L., Weng, S., Li, X. & Zhang, Y. (2017). Deliberative purchase or impulsive shopping? An investigation of the “high consumption” phenomenon among Chinese outbound tourists. (有计划购买还是冲动消费？出境旅游高消费现象探析).Tourism Tribune. 32(5). 26-35.
Yang, Y., Liu, H., & Li, X. (2016). The Influences of national cultural distance on international destination choice of Japanese and Chinese residents. (文化距离对旅游目的地选择的影响——以日本和中国大陆出境游为例). Tourism Tribune. 31(10). 45-55.
Li, C., McCabe, S., & Li, X. Digging deeper into decision-making of Chinese long-haul outbound tourists: Combining choice-set and preference estimation approaches. Journal of Destination Marketing & Management. (Accepted).
Li, X., Cheng, C-K., Kim, H., & Li, X. (2015). Positioning USA in the Chinese outbound travel market. Journal of Hospitality & Tourism Research. 39. 75-104.
Stepchenkova, S. & Li, X. (2014). Destination image: Do top-of-mind associations say it all? Annals of Tourism Research. 45 (March). 46-62.
Lai, C. Li, X. & Harrill, R. (2013). Chinese outbound tourists’ perceived constraints to visiting the United States. Tourism Management 37. 136-146.*
Li, X., Meng, F., Uysal, M. & Mihalik, B. (2013). Understanding the Chinese long-haul outbound travel market: An overlapped segmentation approach. Journal of Business Research. 66(6). 786-793.
Stepchenkova, S. & Li, X. (2012). Chinese outbound tourists’ destination image of America: Part II. Journal of Travel Research.51(6). 687-703.
Li, X. & Stepchenkova, S. (2012). Chinese outbound tourists’ destination image of America: Part I. Journal of Travel Research. 51(3). 250-266.
Li, X., Lai, C. Harrill, R., Kline, S. & Wang, L. (2011). When East meets West: An exploratory study on Chinese outbound tourists’ travel expectations. Tourism Management. 32(4). 741-749.*
Li, X., Harrill, R., Uysal, M., Burnett, T., & Zhan, X. (2010). Estimating the size of the Chinese outbound travel market: A demand-side approach. Tourism Management. 31(2). 250-259.*
Host-Guest Relationship
Hao, J., Fu, Y., Hsu, C., Li, X., & Chen, N. Introducing news media sentiment analytics to residents’ attitudes research. Journal of Travel Research. (Accepted).
Wang, Y. & Li, X. Human territoriality in P2P accommodation: An examination of guest experience. Journal of Travel Research. (Accepted).
Chen, N., Hsu, C. & Li, X. Resident sentiment toward a dominant tourist market: Scale development and validation. Journal of Travel Research. (Accepted).
Li, X., Wang, Y., Zhang, Y. & Cao, Y. (2019). Examining the role of corporate social responsibility in resident attitude formation: A missing link? Journal of Travel Research. 58(7). 1105-1122.* https://doi.org/10.1177/0047287518798490 [SSCI]
Fu, Y., Hao, J, Li, X., & Hsu, C. (2019). Predictive accuracy of sentiment analytics for tourism: A metalearning perspective on Chinese travel news. Journal of Travel Research. 58(4). 666-679. https://doi.org/10.1177/0047287518772361 [SSCI]
Chen, Z., Wang, Y., Li, X. & Lawton, L. (2019). It’s not just black or white: Effects of ambivalence on residents’ support for a mega-event. Journal of Hospitality & Tourism Research. 43(2). 283-313* https://doi.org/10.1177/1096348018804613 [SSCI]
Zhou, Q., Zhang, J., Zhang, H., & Li, X. (2018). Is all authenticity accepted by tourists and residents? The concept, dimensions and formation mechanism of negative authenticity. Tourism Management. 67. 59-70. https://doi.org/10.1016/j.tourman.2017.12.024 [SSCI]
Chen, N., Hsu, C. & Li, X. (2018) Feeling superior or deprived? Attitudes and underlying mentalities of residents towards Mainland Chinese Tourists. Tourism Management. 66. 94-107.
Li, X., Hsu, C. & Lawton, L. (2015). Understanding residents’ perception changes toward a mega-event through a dual-theory lens. Journal of Travel Research. 54(3). 396-410.
The Role of Culture
Yang, Y., Liu, H. & Li, X. (2019) The world is flatter? Examining the relationship between cultural distance and international tourist flows. Journal of Travel Research. 58(2). 224-240.* https://doi.org/10.1177/0047287517748780 [SSCI]
Wang, Y., Wu, L., Xie, K., & Li, X. (2019). Staying with the Ingroup or Outgroup? A cross-country examination of international travelers’ home-sharing preferences. International Journal of Hospitality Management. 77. 425-437. *https://doi.org/10.1016/j.ijhm.2018.08.006 [SSCI]
Li, X., Cohen, S. & Tan, K. (2018). Beyond the differences: Transcultural business research in a flattening world. Journal of Business Research. 91. 313-316.* [SSCI]
Zhang, Y., Li, X., & Wu, T. (2019). The impacts of cultural values on bilateral international tourist flows: A panel data gravity model. Current Issues in Tourism. 22(8). 967-981* https://doi.org/10.1080/13683500.2017.1345870 [SSCI]
Yang, Y., Liu, H., Li, X., & Harrill, R. (2018). A shrinking world for tourists? Examining the changing role of distance factors in understanding destination choices. Journal of Business Research, 92, 350-359. * https://doi.org/10.1016/j.jbusres.2018.08.001 [SSCI]
Liu, H., Li, X., Cardenas, D. & Yang, Y. (2018). Perceived cultural distance and international destination choice: The role of destination familiarity, geographic distance, and cultural motivation. Journal of Destination Marketing & Management, 9, 300-309.
Yang, Y., Liu, H., & Li, X. (2016). The Influences of national cultural distance on international destination choice of Japanese and Chinese residents. (文化距离对旅游目的地选择的影响——以日本和中国大陆出境游为例). Tourism Tribune. 31(10). 45-55.
Tourism Experience & (Negative) Emotions
Tan, K.P.S. & Li, X. To guilt or to vacation: Constraining effects of guilt on vacation decisions. Journal of Travel Research. (Accepted). [SSCI]
Liu, H. & Li, X. How travel earns us bragging rights: A qualitative inquiry and conceptualization of travel bragging rights. Journal of Travel Research. (Accepted).
Liu, H., Wu, L., & Li, X. (2019) Social media envy: How experience sharing on social networking sites drives millennials’ aspirational tourism consumption. Journal of Travel Research. 58(3). 355-369* https://doi.org/10.1177/0047287518761615 [SSCI]
Cao, Y., Li, X., DiPietro, R., So, K. (2019). The creation of memorable dining experiences: Formative index construction. International Journal of Hospitality Management. 82. 308-317* https://doi.org/10.1016/j.ijhm.2018.10.010 [SSCI]
He, Z., Wu, L., & Li, X. (2018). When art meets tech: The role of augmented reality in enhancing museum experience and purchase intentions. Tourism Management 68. 127-139.* https://doi.org/10.1016/j.tourman.2018.03.003 [SSCI]
Chen, Y. & Li, X. (2018) Does a happy destination bring you happiness? Evidence from Swiss inbound tourism. Tourism Management.65. 256-266.
Wu, L. & Li, X. (2017). Sharing tourism experiences: Literature review and research agenda. In N. Scott, J. Gao, & Ma, J. (eds.) Visitor Experience Design. (pp. 220-233). Wallingford, CABI
Bliss, B., Li, X., Meng, F. & Harrill, R. (2012). Applying causal mapping to tourist research: A case study of American college students’ experiences in China study abroad programs. Tourism Analysis. 17(1). 1-14. http://dx.doi.org/10.3727/108354212X13330406123936