Join WRTI’s Jim Cotter in Conversation with Larry Magid, one of the founders of Philly music-scene fixture, the Electric Factory and Electric Factory Concerts. A pioneer in the concert industry and a fixture on the Philadelphia concert scene for more than forty years, Larry Magid opened the Electric Factory in February 1968 with a show featuring the Chamber Brothers, who declared, “My soul’s been psychedelicized!” He has produced more than 15,000 concerts, orchestrated such Philadelphia milestones as Live Aid in 1985 and Live 8 in 2005, won two Tony Awards, and produced Billy Crystal’s 700 Sundays—the largest grossing non-musical in Broadway history. At Paley Library, Magid will share the most memorable moments from his over four decades in the music business in conversation with WRTI’s Jim Cotter. After the program, he will sign copies My Soul’s Been Psychedelicized, a spectacular photographic history of the acts that have performed at the Factory and in Factory-produced concerts. The book includes concert posters, photographs, and promotional items featuring both rising stars and established performers, such as Pink Floyd, Jimi Hendrix, Bob Dylan, Bruce Springsteen, Bette Midler, Elvis Presley, Tina Turner, Pearl Jam and many, many more. Since 2002, Jim Cotter has been WRTI’s arts and culture reporter and then editor. And since 2003, he’s been the host and producer of Creatively Speaking! the much-acclaimed Saturday morning arts and culture program that has been the recipient of several awards and commendations including two Philadelphia A.I.R (Achievement In Radio) awards and an Excellence in Broadcasting award from the Pennsylvania Association of Broadcasters. Register on facebook Like us too! REVIEWS REVIEWS REVIEWS “Music buff and music historian alike will find a lot to be intrigued about with the coffee-table book dedicated to one of Philadelphia’s premier music venues…. [A]n entertaining read and a nice slab of visual music history.” Philadelphia Gay News “An entertaining new book…a profusely illustrated trip down memory lane.” The Philadelphia Daily News