Need some help with your search engine optimization? Need an SEO plugin that helps you reach for the stars? Yoast SEO is the original WordPress SEO plugin since 2008. It is the favorite tool of millions of users, ranging from the bakery around the corner to some of the most popular sites on the planet. With Yoast SEO, you get a solid toolset that helps you aim for that number one spot in the search results. Yoast: SEO for everyone.

Yoast SEO does everything in its power to please both visitors and search engine spiders. How? Below you’ll find a small sampling of the powers of Yoast SEO:


  • The most advanced XML Sitemaps functionality at the push of a button.
  • Full control over site breadcrumbs: add a piece of code and you’re good to go.
  • Set canonical URLs to avoid duplicate content. Never have to worry about Google penalties again.
  • Title and meta description templating for better branding and consistent snippets in the search results.


  1. Activate Yoast SEO from your Plugins page.
  2. Go to “after activation” below.
  3. You should see (a notice to start) the Yoast SEO configuration wizard.
  4. Go through the configuration wizard and set up the plugin for your site.
  5. You’re done!

Super Simple Google Analytics


This is a bare bones option for people who are looking to simply insert the basic Google Analytics tracking code into the head section of every page without any fuss.


  1. Activate ‘Super Simple Google Analytics’ on the ‘Plugins’ menu in WordPress.
  2. Click ‘Settings’ underneath the plugin or navigate to Settings > Google Analytics and insert your GA tracking code and click the checkbox to turn it on.



Juicer is a service that allows you to enter in the name of your social media accounts (or, if you prefer, hashtags) and Juicer will automatically pull the posts from these feeds and embed them into any of your pages with an easy shortcode. Juicer will automatically update these feeds whenever you create posts for your social media accounts.

To use this plugin you must create an account on http://www.juicer.io. Then you must create a feed and add social media sources to it.


  • A beautiful social media feed of your social media content from basically networks: Facebook, Twitter, Instagram, YouTube, Google Plus, Tumblr, Pinterest, Tumblr, Vine, RSS, Spotify, Slack, LinkedIn, Flickr, Vimeo, Hashtags, Yelp and DeviantArt.
  • Gather your content by @username or #hashtag
  • Setup rules & filters to automatically eliminate unwanted content retweets and duplicate posts.
  • Moderate and remove your social media content with one click.
  • Permalinks to each of your social media posts, optimized for SEO.
  • Responsive grid for dynamic layouts.
  • Infinite scroll: load more content simply by scrolling to the bottom of the page.
  • Auto-approve all your user generated content, or set up auto-moderation filters.
  • Custom CSS: Style it to fit your brand or site.
  • Advanced Analytics: Find out who uses your social feed, and how they interact with it.

Jetpack by WordPress.com


Hassle-free design, marketing, and security — all in one place.


Create and customize your WordPress site from start to finish. Jetpack helps you with:

  • Hundreds of professional themes for any kind of site
  • Intuitive and powerful customization tools
  • Unlimited and high-speed image and video content delivery network
  • Lazy image loading for a faster mobile experience
  • Integration with the official WordPress mobile apps


Measure, promote, and earn money from your site. Jetpack helps you with:

  • Site stats and analytics
  • Automated social media posting and scheduling in advance
  • Elasticsearch-powered related content and site search
  • SEO tools for Google, Bing, Twitter, Facebook, and WordPress.com
  • Advertising program that includes the best of AdSense, Facebook Ads, AOL, Amazon, Google AdX, and Yahoo
  • Simple PayPal payment buttons
  • Optimize: Activate Jetpack’s site accelerator to load pages faster, optimize your images, and serve your images and static files (like CSS and JavaScript) from our global network of servers. You’ll also reduce bandwidth usage, which may lead to lower hosting costs.

Broken Link Checker


This plugin will monitor your blog looking for broken links and let you know if any are found.


  • Monitors links in your posts, pages, comments, the blogroll, and custom fields (optional).
  • Detects links that don’t work, missing images and redirects.
  • Notifies you either via the Dashboard or by email.
  • Makes broken links display differently in posts (optional).
  • Prevents search engines from following broken links (optional).
  • You can search and filter links by URL, anchor text and so on.
  • Links can be edited directly from the plugin’s page, without manually updating each post.
  • Highly configurable.

Basic Usage

Once installed, the plugin will begin parsing your posts, bookmarks (AKA blogroll) and other content and looking for links. Depending on the size of your site this can take from a few minutes up to an hour or more. When parsing is complete, the plugin will start checking each link to see if it works. Again, how long this takes depends on how big your site is and how many links there are. You can monitor the progress and tweak various link checking options in Settings -> Link Checker.

The broken links, if any are found, will show up in a new tab of the WP admin panel – Tools -> Broken Links. A notification will also appear in the “Broken Link Checker” widget on the Dashboard. To save display space, you can keep the widget closed and configure it to expand automatically when problematic links are detected. E-mail notifications need to be enabled separately (in Settings -> Link Checker).

The “Broken Links” tab will by default display a list of broken links that have been detected so far. However, you can use the links on that page to view redirects or see a listing of all links – working or not – instead. You can also create new link filters by performing a search and clicking the “Create Custom Filter” button. For example, this can be used to create a filter that only shows comment links.

There are several actions associated with each link. They show up when you move your mouse over to one of the links listed the aforementioned tab –

  • “Edit URL” lets you change the URL of that link. If the link is present in more than one place (e.g. both in a post and in the blogroll), all occurrences of that URL will be changed.
  • “Unlink” removes the link but leaves the link text intact.
  • “Not broken” lets you manually mark a “broken” link as working. This is useful if you know it was incorrectly detected as broken due to a network glitch or a bug. The marked link will still be checked periodically, but the plugin won’t consider it broken unless it gets a new result.
  • “Dismiss” hides the link from the “Broken Links” and “Redirects” views. It will still be checked as normal and get the normal link styles (e.g. a strike-through effect for broken links), but won’t be reported again unless its status changes. Useful if you want to acknowledge a link as broken/redirected and just leave as it is.

You can also click on the contents of the “Status” or “Link Text” columns to get more info about the status of each link.

Using the Jetpack Plugin

The Jetpack plugin provides many features that are separated into modules. Each desired module must be enabled after activating Jetpack. You are required to have a free WordPress.com account to use Jetpack.

Activating Jetpack

  1. Visit your site Dashboard and find the Plugins link on the left menu.
  2. Find “Jetpack by WordPress.com” in the list of plugins, and click “Activate.”
  3. Click the new “Jetpack” menu item on the left administration menu, just below “Dashboard.”
  4. Click the green button “Connect Jetpack.”
  5. Create a WordPress.com account or login with an existing one by clicking the link below the signup form.
  6. Click “Approve” and select the “Free” plan.
  7. Activate the Jetpack module(s) that you would like to use by visiting the “Settings” menu underneath “Jetpack” on the left. From this page you can click on a module to get more information about it or click the “Activate” link to the right to enable the module.

Jetpack’s Modules

  • Beautiful Math: LaTeX is a powerful markup language for writing complex mathematical equations, formulas, and more.
  • Carousel: With Carousel active, any standard WordPress galleries you have embedded in posts or pages will launch a gorgeous full-screen photo browsing experience with comments and EXIF metadata.
  • Contact Form: A contact form is a great way to offer your readers the ability to get in touch, without giving out your personal email address.
  • Custom CSS: The Custom CSS Editor allows you to customize the appearance of your theme without the need to create a child theme or worry about theme updates overwriting your customizations.
  • Custom Content Types: The Custom Content Types module adds custom post types (CPTs) to your site.
  • Extra Sidebar Widgets: The “Extra Sidebar Widgets” module includes widgets you can add to your blog. From RSS Links to Twitter Timelines and Facebook Like Boxes to social icons, this module makes it easy to add extra functionality to your site.
  • Gravatar Hovercards: A Gravatar is your profile on the web, and the Hovercard is one way your information is made visible to others. It’s an easy way to help people find your blog, or access your identity on other services like Twitter, Facebook, or Linkedin.
  • Markdown: Markdown lets you compose posts and comments with links, lists, and other styles using regular characters and punctuation marks. Markdown is used by writers and bloggers who want a quick and easy way to write rich text, without having to take their hands off the keyboard, and without learning a lot of complicated codes and shortcuts.
  • Mobile Theme: Jetpack’s Mobile Theme displays your content in a clean, uncluttered interface, making it easy for mobile visitors to scan your site. Furthermore, we took special care to make the mobile theme as lightweight as possible to ensure faster loading times.
  • Omnisearch: Omnisearch makes it easy to search for anything, both locally on your site, and from select providers on the web!
  • Publicize: Publicize makes it easy to share your site’s posts on several social media networks automatically when you publish a new post.
  • Related Posts: The Related Posts feature scans all of your posts, analyzes them, and lets you show contextual posts your visitors might be interested in reading after they’re done with whatever post they’re on.
  • Sharing: This guide will show you how to add sharing buttons to your blog posts to give your readers the ability to easily share your content with Twitter, Facebook, and a host of other services, to help your message spread across the web.
  • Shortcode Embeds: Shortcodes allow you to embed videos from YouTube, maps from Google, tweets from Twitter, and other media across the web directly in to your WordPress-powered site.
  • Site Stats: WordPress.com Stats lets you know how many visits your site gets, and what posts and pages are most popular.
  • Sitemaps: Sitemaps are files that list each post and page that should be indexed by search engines like Google or Bing. Jetpack allows you to generate such files thanks to the Sitemaps module.
  • Spelling and Grammar: Jetpack can check your spelling, grammar, and style using ‘After the Deadline’ proofreading technology.
  • Subscriptions: This page covers the many ways you can use Jetpack’s Subscriptions module to let visitors to your site sign up to receive notifications of your latest posts and comments.
  • Tiled Galleries: With Tiled Galleries you can display your image galleries in three new styles: a rectangular mosaic, a square mosaic, and a circular grid. The rectangular and square tiled layouts also have hover-over captions to save space while making captions accessible.
  • WP.me Shortlinks: Shortlinks are a quick way to get short and simple links to your posts and pages. They use the wp.me domain so you can have more space to write on social media sites.
  • Widget Visibility: The Widget Visibility module enables you to configure widgets to appear only on certain pages (or be hidden on certain pages) by using the Visibility panel.

By default, the only module that will be activated when Jetpack is enabled will be Shortcode Embeds

to turn on any of these modules go to the following


Next, to the module you want to use, click the ‘activate’ button.


You can also find the list on Jetpack’s Debug page.

  1. Go to Jetpack → Dashboard and scroll to the bottom.
  2. Click Debug to open the “Debugging Center” page.
  3. Click the “Access the full list of Jetpack modules available on your site.” link at the bottom.

You know you’ve landed in the right place when you see the following list:

The blue line on the left indicates that the module is active. Click the boxes next to the various modules to turn them on and off as desired.

When you hover over the module, you’ll see different options appear based on whether the module is active or not. You can also use the Activate and Deactivate buttons to control the status of the module.

The Configure button that appears for activated modules will take you to the configuration area in the admin dashboard for that module.


Using Google analytics on Sites

How to Sign Up to Google Analytics

Before you can connect the software to your site, you first have to sign up. We will do that first by heading on over to the Google Analytics homepage.

If you already have a Google account, simply use it to log in. If not, click the button to sign up and create a whole new account. Once done with either, you will see the screen below.

It pretty much already shows the process we will go through. Hit Sign up to get started. On the next screen, when given a choice between mobile app and website, make sure to choose website. After that, you need to insert your details.

Specify account details

Note that your account can contain several websites you track. Consequently, an appropriate account name can be something like Sites WebsitesWebsite name, address, industry category, country and time zone should be self-explanatory. Under Data Sharing Settings, you can choose whatever you find appropriate.

Once done, click Get Tracking ID to continue. You might have to agree to Google Analytics’ terms and conditions in the next step. After that, you will see the page with your tracking code and tracking ID.

For now, that is all we wanted to achieve.

In the next step, we will add the tracking code to your WordPress site. To do so, you might either need the code or the tracking ID, so it makes sense to leave the browser tab open. In case you close it and need to get there later, you can always find your tracking code under Admin > Tracking Info > Tracking Code.

A Quick Tour of the Program

Before we get to how to add the code to your site, let’s take the opportunity to have a quick look around the main Google Analytics interface. That way, you get a better understanding of the type of information you can find there. You can get there by clicking the Home button.

New Google Analytics account

On the right, you will always see the statistics for your website, while on the left you can choose which data to look at. The part of the program where you will spend your most time is the Reports tab. You will find a number of different sections that, if clicked on, contain other submenus and contain the following information:

  • Real-time — Shows you what is going on on your site at the moment of the observation. How many visitors are currently on it, where they are from, what they are looking at and more.
  • Audience — Contains information that helps you learn more about your users e.g the number of visitors in a period of time, how long they stayed on average and the demographical as well as the technical information about them.
  • Acquisition — Shows you which sources send users to your site and information about your marketing channels.
  • Behavior — Everything about what your users do after they come to your site, the content they look at and more.
  • Conversion — If you have set up goals inside Google Analytics, here’s where you understand how well you are doing in achieving them.

All good so far? Then let’s get down to how to add Google Analytics to your WordPress site now.


Enabling Google Analytics on your Site

Once you have Google Analytics set up with your Google account you will want to head over to your site and click on the ‘Plugins‘ tab under the Dashboard.

After you are in this section search for the ‘Super Simple Google analytics‘ plugin and Activate it.

Once the plugin is activated you will see three new links appear under the ‘Description‘ Field. Click on the ‘Settings‘ option.

Once in the ‘Super Simple Google Analytics Settings’ page, you will want to check off the ‘Insert Tracking code, as well as enter in your ‘Tracking ID’ you received from your Google Analytics page (note: this will start with UA- then follow with numbers) into the ‘Google Analytics Numbers’ Field’.

There are extra Fields here that you can choose as you like

Track administrator hits – You can either track the hits the administrators have when they visit the site, or you can ignore them from your total hits total.

Track integrated AdSense data – we do not have ads enabled on sites.temple.edu so this should be left unchecked.


After you have all your information in place click the ‘Save Changes’ button.


From this point on your site will be using Google Analytics and you can visit your Google Analytics page to view all your stats!