Monsters Insight – How to Add Google Analytics to WordPress

Step 1: Sign In to Google

The first thing you’ll need to do is log in or sign up for a Google account.

To get started, you’ll need to open the Google Analytics website and click the Sign in to Analytics link or Start for free button in the top right corner of the page.

Sign in to Google Analytics

Next, you can log in to your existing Google account if you have one, or click the Create account link to create a new Google account.

Sign In to Your Google Account for Analytics Account

Step 2: Sign Up For Google Analytics

After you’ve signed in to your Google account, you’ll need to sign up for Google Analytics. Click the Sign Up button on the right side of the page to get started.

Click to sign up for Google Analytics

Next, you’ll need to enter the settings for the site you want to start tracking.

Make sure the Web option is selected at the top:

Set up new GA Profile: select web not app + web

Then you can scroll down to enter your website information. You’ll need to name your Google Analytics account, and enter your website name, URL, and industry, as well as your time zone.

Fill in the info needed to create a Google Analytics account

After filling in your website details, you can scroll down a bit to customize your data sharing settings. When you’re finished selecting your options, you can click the Get Tracking ID button at the bottom of the page.

Choose your Google Analytics data sharing options

In the popup window that appears, you’ll need to review and accept the Google Analytics Terms of Service and the Data Processing Terms as required by GDPR.

Accept Google Analytics Terms of Service and GDPR

After that, you should also review and accept the Measurement Controller-Controller Data Protection Terms. Check the box stating that you accept this term, and click on the I Accept button at the end.

Accept Measurement Controller-Controller Data Protection Terms for Data Sharing in Analytics

That’s it! You’re now signed up for Google Analytics. Next, we’ll add Google Analytics to WordPress.

Step 3: Set Up MonsterInsights

Normally, you’d have to insert your Google Analytics tracking code into your WordPress website’s code.

But with MonsterInsights, you don’t need to worry about using any code.

Navigate to the Plugins tab on the left handed menu

In the search bar Search for ‘MonsterInsights’

Under ‘Google Analytics for WordPress by MonsterInsights’ click the ‘Activate button.’


After the plugin is activated, the plugin setup wizard will open to guide you through the setup process step by step.

At first, you’ll see ‘Welcome to MonsterInsights!’ message and options to choose the category of your website. There’re 3 options: Business website, Publisher (Blog), and Ecommerce.

MonsterInsights Setup Wizard - Choose Your Website Category

Select a category that best describes your website, and then click ‘Save and Continue’ button.

If you want to skip the setup wizard, for now, you can click ‘Exit Setup’ button at the top.

In the next screen, you’ll need to connect MonsterInsights plugin to your website, we are using the free version so we can skip the license key.

After that, you’ll see an option to connect your Google Analytics with your MonsterInsights account. Select your account to continue authentication.

Choose Your Google Account to Connect with MonsterInsights

Next, you’ll need to allow MonsterInsights the proper permissions.

Allow MonsterInsights to Access Your Google Analytics Data

After that, you’ll need to pick a profile to complete the connection. If you’ve multiple websites connected to your Google Analytics account, then you’ll need to choose the right website property here.

Pick Your Google Analytics Property from Analytics Account to Connect with MonsterInsights

Choose your profile, and then click the ‘Complete Connection’ button.

After that, it’ll finalize the authentication process in a few seconds, and then take you back to your MonsterInsights setup page.

Now you can see recommended settings for the Google Analytics plugin.

MonsterInsights GA Plugin Recommended Settings

This page includes some of the most important settings as the following:

  • Events tracking – Enabled by default.
  • Enhanced Link Attribution – Enabled by default.
  • File Download Tracking – Most used file types (doc,exe,js,pdf,ppt,tgz,zip,xls) added by default.

As you scroll down, you’ll see more settings.

MonsterInsights GA Plugin Recommended Settings -second part


Review and configure these recommended settings, and then click the ‘Save and Continue’ button at the end.

Finish MonsterInsights Setup in WordPress to Add Google Analytics

This screen also notifies you about when you can start seeing your website reports. Depending on the size of your website, it can take between a few hours to 24 hours.

Don’t forget to click on the ‘Finish Setup & Exit Wizard’ button.

That’s it! You’ve successfully added Google Analytics to WordPress the right way.

View Your Google Analytics Metrics in Your Dashboard

As we mentioned above, it can take a few hours for Google Analytics to start collecting data. Wait for some time, and then you’ll be able to view your WordPress website reports right inside your WordPress dashboard.

A quick summary of the website analytics report is available in MonsterInsights’ dashboard widget.

Google Analytics Dashboard Widget for WordPress by MonsterInsights

To view the full reports, you’ll need to visit Insights » Reports from your dashboard. There, you’ll see the overview report first.


Then, you can view all the other reports by clicking on the tabs/links at the top of the report. Here’re just a few types of data you can track using MonsterInsights’ plugin:

  • Top landing pages: Which landing pages are most popular on your site
  • Link and button click tracking: Which links and buttons are getting the most clicks
  • Search console report: What keywords people are using to come to your site
  • Forms tracking: Which forms are getting the most impressions and submissions

Using Google analytics on Sites

How to Sign Up to Google Analytics

Before you can connect the software to your site, you first have to sign up. We will do that first by heading on over to the Google Analytics homepage.

If you already have a Google account, simply use it to log in. If not, click the button to sign up and create a whole new account. Once done with either, you will see the screen below.

It pretty much already shows the process we will go through. Hit Sign up to get started. On the next screen, when given a choice between mobile app and website, make sure to choose website. After that, you need to insert your details.

Specify account details

Note that your account can contain several websites you track. Consequently, an appropriate account name can be something like Sites WebsitesWebsite name, address, industry category, country and time zone should be self-explanatory. Under Data Sharing Settings, you can choose whatever you find appropriate.

Once done, click Get Tracking ID to continue. You might have to agree to Google Analytics’ terms and conditions in the next step. After that, you will see the page with your tracking code and tracking ID.

For now, that is all we wanted to achieve.

In the next step, we will add the tracking code to your WordPress site. To do so, you might either need the code or the tracking ID, so it makes sense to leave the browser tab open. In case you close it and need to get there later, you can always find your tracking code under Admin > Tracking Info > Tracking Code.

A Quick Tour of the Program

Before we get to how to add the code to your site, let’s take the opportunity to have a quick look around the main Google Analytics interface. That way, you get a better understanding of the type of information you can find there. You can get there by clicking the Home button.

New Google Analytics account

On the right, you will always see the statistics for your website, while on the left you can choose which data to look at. The part of the program where you will spend your most time is the Reports tab. You will find a number of different sections that, if clicked on, contain other submenus and contain the following information:

  • Real-time — Shows you what is going on on your site at the moment of the observation. How many visitors are currently on it, where they are from, what they are looking at and more.
  • Audience — Contains information that helps you learn more about your users e.g the number of visitors in a period of time, how long they stayed on average and the demographical as well as the technical information about them.
  • Acquisition — Shows you which sources send users to your site and information about your marketing channels.
  • Behavior — Everything about what your users do after they come to your site, the content they look at and more.
  • Conversion — If you have set up goals inside Google Analytics, here’s where you understand how well you are doing in achieving them.

All good so far? Then let’s get down to how to add Google Analytics to your WordPress site now.


Enabling Google Analytics on your Site

Once you have Google Analytics set up with your Google account you will want to head over to your site and click on the ‘Plugins‘ tab under the Dashboard.

After you are in this section search for the ‘Super Simple Google analytics‘ plugin and Activate it.

Once the plugin is activated you will see three new links appear under the ‘Description‘ Field. Click on the ‘Settings‘ option.

Once in the ‘Super Simple Google Analytics Settings’ page, you will want to check off the ‘Insert Tracking code, as well as enter in your ‘Tracking ID’ you received from your Google Analytics page (note: this will start with UA- then follow with numbers) into the ‘Google Analytics Numbers’ Field’.

There are extra Fields here that you can choose as you like

Track administrator hits – You can either track the hits the administrators have when they visit the site, or you can ignore them from your total hits total.

Track integrated AdSense data – we do not have ads enabled on so this should be left unchecked.


After you have all your information in place click the ‘Save Changes’ button.


From this point on your site will be using Google Analytics and you can visit your Google Analytics page to view all your stats!