Knowing all the deets.

In my opinion, this study allows us to understand the textbook definition of NIL. The authors discuss the history and process the NCAA has taken to grant compensation to these student-athletes. Additionally, the authors explore how important monetization and social media partnerships are for athletes. According to the article, when athletes perform at their best, they often become influencers, making it easier to build wealth outside their sport. It’s as if their sport brings them attention, but their personality, routines, and even looks bring them money and followers. 

This resonated with me because the authors suggest that we should provide brand instructors to these students to help educate them on building their image. Usually, top competitors build a paid PR team that handles all of this for them. However, I think it would be more genuine to their viewers if they are educated while still maintaining some control over their image. With NIL becoming so popular, I think it would ruin all sports because it takes the authenticity out of the game. After researching the history and reading this study, I could argue that NIL has made college sports a scripted business, squeezing out all the genuineness the sport has to offer. 

I think this is great for my project. As I mentioned last week, I have to fully understand how NIL works if I want to deliver the right information to the audience during my documentary. Because  this topic continuously changes, I need to fully understand not only the rules, but also the process and reasoning behind those guidelines are  passed.