Twitter Takeover – Michael Kauffman ’86

This fall the Career Center is continuing the Takeovers of our Twitter account by the best and brightest Temple students and alumni who will walk us through a ‘day in the life’ at their internship or job. Our next Takeover takes place on Tuesday, November 15 and features Temple alum Michael Kauffman, a 1986 graduate of the School of Theater, Film and Media Arts! Learn a little more about Michael below, and make sure you’re following @templecareers on Twitter on Tuesday!

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What year did you graduate from Temple and what was your major?

1986, Radio-TV-Film

What is your current job, and what does it entail?

I’m a consultant who provides marketing and business support for clients from start-ups to corporations. Currently I’m spearheading partnership sales and marketing for The Music Business Association, a membership-based B2B trade organization that serves the music industry and ecosystem. In addition to a variety of on-going programs and resources for members, we host an annual conference, Music Biz 2017 to be held next May in Nashville, attended by 1500+ decision-makers at labels, distributors, stores, publishers, societies, streaming, information technology and internet radio services, agencies, brands, audience development & artist management companies, universities & educational organizations, and accounting & legal firms.

What career path led you to where you are now?

After graduation, I embarked on a career in music through advertising and sales roles at retailers (Sound Warehouse), record labels (Verve, Windham Hill) and distribution companies (Universal Music Group, Bertelsmann Music Group) which took me to Chicago and then back east to New York City. I was fortunate to work with amazing mentors like Tommy LiPuma at Verve and with legendary artists like Diana Krall, Herbie Hancock, Natalie Cole, Jamie Cullum, Al Jarreau, George Benson and many, many others. My work during this timeframe also focused on launching classic catalog recordings from icons like Louis Armstrong, Ella Fitzgerald and John Coltrane and partnering with retailers like Tower Records, Borders, Amazon, Target, Best Buy, Virgin, Starbucks and independent record stores, to bring this music to the marketplace.

After leaving Universal Music Group, I transitioned away beyond the sales side by overseeing corporate communications, marketing and social media strategy at start-ups like the HiFive Group, which I co-founded, and RightsFlow, a music licensing and rights management firm which was acquired by Google. While at Google I was in a corporate communications role before shifting to the YouTube marketing team where I was involved in developing a variety of support, resources, and workshop initiatives for artists and music partners like the YouTube for Artists portal. These experiences all uniquely contributed to my expertise and passion for telling compelling stories, creating fun experiences, and developing successful marketing strategies to connect creators with fans.

What part of your experience at Temple best prepared you for the real world?

Temple provided me with both real-world inspiration and street smarts that were filtered through a diverse and robust community of fellow students and top-tier instructors. It was a fertile environment for me where I could experiment, participate and learn about a broad spectrum of entertainment career options.

Given what you know now, what pieces of advice do you have for Temple students?

Try different things and different career roles via interships and any other opportunities you can find to develop your chops. Use existing social channels to learn, connect and network. Create often. Travel and collect experiences while developing a point of view.

Create some more. Temple faculty and its student body are incredibly diverse and accomplished — listen, read and investigate the dynamic art and culture that is pouring out of the community and the city. While in school, I was involved in the marching and pep bands, produced and hosted an off-campus radio show, promoted concerts and dance parties, and acted as a free PR liason for a variety of music festivals.

Volunteer work can provide amazing experiences and inspiration, so seek ways to find and fuel your passion. I thought I wanted to be a filmmaker, but through my various side projects, I ended up discovering how much I enjoyed working with music and helping artists connect with fans. That created the spark that launched my career.  Think about where you want to go and then map out a plan to take steps in that direction: think about “What skills do I need to know?” “Who and where do I want to work?” “How is success defined for me?” Undoubtedly the plan will pivot, but it’s important to begin taking steps that get you involved with people who will become friends, mentors and colleagues.

Is there anything else you’d like to add?

Be curious. Block out time each week to dive into the classics: movies, music, books, games, restaurants… Google to find recommendations from people who inspire you. Let me know what you discover — I’d love to hear YOUR recommendations, so reach out and share them with me.

Are you on Instagram or Twitter? If so, can you provide your usernames for each?

@michaeljoel

Twitter Takeover #9 – Jill Curcio

This fall the Career Center is continuing the weekly Takeovers of our Twitter account by the best and brightest Temple students who will walk us through a ‘day in the life’ at their internship or job. Our ninth Takeover takes place on Tuesday, September 6 and features Temple junior Jill Curcio, a marketing intern for the Philadelphia Flyers! Learn a little more about Jill below, and make sure you’re following @templecareers on Twitter on Tuesday!

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What’s your major?

I am a strategic communications major with a concentration in public relations

Where are you working this semester and what is your role? What does it usually entail?

 I am interning at the Philadelphia Flyers. I am a marketing communications intern. This role entails completing PR work (press releases, media clippings, pitch letters) all of my work goes toward the efforts of the marketing team.

How did you find out about this opportunity?

 I found out about this opportunity through PRSSA. My supervisor was a guest speaker during one of the meetings clubs. After her presentation, I emailed her asking her about future opportunities. The power of networking!

Where are you from?

I am from Staten Island, New York.

What are your professional goals – a career in a particular industry, a graduate degree in a specific field, etc.?

I am aspiring PR professional. I hope to one-day work in crisis management, specially focused in healthcare. My dream job would be to work as the communications/crisis team within a hospital.

Anything else you’d like to add?

All of my success would not have been possible without my involvement in Temple. (Previous internship at the Career Center, PRSSA, PRowl)

Twitter Takeover #8 – Gabrielle Gorelik

This summer the Career Center is featuring weekly Takeovers of our Twitter account by the best and brightest Temple students who will walk us through a ‘day in the life’ at their summer internship or job. Our eighth Takeover takes place on Tuesday, August 16 and features Temple junior Gabrielle Gorelik, an intern in the Market Research department at Sesame Workshop – the non-profit organization behind the production of Sesame Street! Learn a little more about Gabby below, and make sure you’re following @templecareers on Twitter on Tuesday!

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What’s your major?

I am majoring in Legal Studies at the Fox School of Business at Temple.

Where are you working this summer and what is your role? What does it usually entail?

Currently I am working in the Market Research department at Sesame Workshop. Sesame Workshop is the non-profit organization behind the production of Sesame Street and numerous other educational children’s programs. My daily responsibilities include analyzing data from custom, syndicated, and media studies. With this information, I develop PowerPoint presentations and communicate research insights to stakeholders within the company.

How did you find out about this opportunity?

I found out about this opportunity by researching non-profit organizations that connect with my interests and long-term career goals.

Where are you from?

I am from Staten Island, New York.

What are your professional goals – a career in a particular industry, a graduate degree in a specific field, etc.?

After graduation, I plan on attending law school. Ultimately, I hope to practice my passion for law in NYC.

Can you provide your Twitter and Instagram handles, if you have them?

Instagram: @gabbygorelik

Twitter: @gabby_gorelik

Twitter Takeover #7 – Finnian Saylor

This summer the Career Center is featuring weekly Takeovers of our Twitter account by the best and brightest Temple students who will walk us through a ‘day in the life’ at their summer internship or job. Our sixth Takeover takes place on Tuesday, August 9 and features Temple junior Finnian Saylor, an intern for Flackable LLC – a national financial PR and digital marketing firm! Learn a little more about Finnian below, and make sure you’re following @templecareers on Twitter on Tuesday!

Saylor Finnian; Headshot

What’s your major?

I’m an advertising major with a general business studies minor.

Where are you working this summer and what is your role? What does it usually entail?

This summer I’m working at Flackable LLC, a national PR and digital marketing firm for financial institutions. As a Public Relations Intern, my duties include writing press releases, bylines, blog posts and pitches; compiling media lists; pitching clients to news outlets; and researching financial/industry trends. It’s a virtual internship, so I can work from anywhere!

How did you find out about this opportunity?

I met representatives from Flackable at the SMC Spring 2016 Career Fair!

Where are you from?

I’m from Mattawana, PA – a small farming town in Central Pennsylvania with about 300 people.

What are your professional goals – a career in a particular industry, a graduate degree in a specific field, etc.?

I plan to live in a metropolitan area and work in advertising/marketing for an agency or an in-house department where I develop brands that want to stay on the cutting edge! I’d also love to pursue a doctoral degree in media studies. I think the media has profound effects on populations and it would be fascinating to study those impacts.

Can you provide your Twitter and Instagram handles, if you have them?

Both Twitter and Instagram are @finniansaylor

Twitter Takeover #6 – Marlie Derstine

This summer the Career Center is featuring weekly Takeovers of our Twitter account by the best and brightest Temple students who will walk us through a ‘day in the life’ at their summer internship or job. Our sixth Takeover takes place on Tuesday, August 2 and features Temple junior Marlie Derstine, an intern for Street Child – a non-profit organization based in Barcelona, Spain! Learn a little more about Marlie below, and make sure you’re following @templecareers on Twitter on Tuesday!

Marlie Picture

What’s your major?

I am majoring in Communication Studies and I have a minor in Public Relations.

Where are you working this summer and what is your role? What does it usually entail?

This summer, I am interning in Barcelona through Temple’s partner, Dream Careers, at a non-profit charity organization called Street Child. Street Child’s main mission is to provide accessible education to the children living throughout some of the world’s poorest nations, focusing mostly in West Africa and Nepal. I am in charge of the ambassador program here in the Barcelona office so I usually post our volunteer opportunities online on volunteer and job portals, I receive the applications, review them, and forward them on to the Street Child headquarters in London if I believe they are qualified. I also help out with Street Child’s public relations and event planning.

How did you find out about this opportunity?

I found out about this opportunity through SMC’s Study Away program. I just applied for the international summer internship in Barcelona through Study Away and Dream Careers had a list or companies and organizations here in Barcelona to choose from, and I applied to this one!
Where are you from?

I am from the Philadelphia suburbs, upper Bucks County. My hometown is Perkasie but no one has ever heard of it, it’s very small.

What are your professional goals – a career in a particular industry, a graduate degree in a specific field, etc.?

My goal is to continue working in the non-profit sector and to maybe one day be the founder of my own charity organization.

 

 

Twitter Takeover #5 – Marissa Reale

This summer the Career Center is featuring weekly Takeovers of our Twitter account by the best and brightest Temple students who will walk us through a ‘day in the life’ at their summer internship or job. Our fifth Takeover takes place on Tuesday, July 26 and features Temple junior Marissa Reale, an intern for Janssen – a pharmaceutical company under Johnson & Johnson! Learn a little more about Marissa below, and make sure you’re following @templecareers on Twitter on Tuesday!

Marissa Reale picture

What’s your major?

My major is Strategic Communication, with a concentration in public relations. I’m also looking in to potentially earning a certificate in event planning.

Where are you working this summer and what is your role? What does it usually entail?

I’m a Communications Intern at Janssen, a pharmaceutical company under Johnson & Johnson. I support the Director of Strategic Communication for the Immunology and Oncology businesses. I help with internal and external public relations and communications. Some projects we work on include, communications about upcoming events or changes in the company, as well as various programs to help patients living with different diseases. The company’s Credo is the foundation of values for why we work so hard to put patients’ needs first. I’m working on my final intern project on an ongoing basis. In my final presentation, I plan to outline a proposal to introduce the use of Snapchat first internally, and then expanded externally. I also will discuss the use and value of the app to engage people during big conferences or events. Personally, I love being able to practice and apply what I’m learning in my PR classes every day throughout my internship.

How did you find out about this opportunity?

A family friend told me about the communications department at the company. After that, I applied through the website and interviewed regularly.

Where are you from?

I’m from Lansdale, Pennsylvania. It’s about 45 minutes outside Philadelphia.

What are your professional goals – a career in a particular industry, a graduate degree in a specific field, etc.?

Professionally, I plan to continue to pursue my career in PR. Specifically, I like the pharmaceutical, technology and broadcast news fields. I also would like to explore academic and lifestyle fields as well. Maybe after a few years of experience, I would return to school for a Master’s degree or MBA. In the future, I want to be viewed as a mentor and change-maker in my field.

Anything else you’d like to add?

I’m Secretary of PRSSA and earned the ‘Most Enthusiastic Learner’ award within the society in the Spring 2016 semester. I’m also an Account Executive in PRowl, the only student-run PR firm at Temple. Previously, I interned for over a year as the youngest intern at iHeart Media in Bala Cynwyd. I also love to network. Attending networking events is so important to expand your personal brand. I’m involved at Hillel and attend events regularly.

 

Can you provide your Twitter and Instagram handles, if you have them?

My handle is @riss_re for Twitter and Instagram, as well as Snapchat.

Twitter Takeover #4 – Stacey Motachwa

This summer the Career Center is featuring weekly Takeovers of our Twitter account by the best and brightest Temple students who will walk us through a ‘day in the life’ at their summer internship or job. Our fourth Takeover takes place on Tuesday, July 19 and features Temple senior Stacey Motachwa, an intern for Bellevue Communications Group in Philadelphia! Learn a little more about Stacey below, and make sure you’re following @templecareers on Twitter on Tuesday!

Stacey Motachwa Picture

 

What’s your major here at Temple?

I’m a Strategic Communications major with a double minor in Political Science and General Business Studies.

Where are you working this summer and what is your role? What does it usually entail?

Bellevue Communications Group. As one of two interns in the office, I come in three times a week to assist the account executives. I work closely with one account executive, Alex Styer which allows me to be hands-on with all of his clients and various projects. On days when I’m not in the office drafting press releases or coming up with social media content for different clients, I get to go with him to press engagements, ribbon cutting ceremonies, client meetings, etc.

How did you find out about this opportunity?

I found this internship last fall through SMConnect. It’s a really great tool for Temple students to find internship and job opportunities in their respective fields. The site also reviews your resume/cover letters before you send them out to employers, which is super helpful and ensures employers will be seeing your best work.

Where are you from?

Maplewood, New Jersey

What are your professional goals – a career in a particular industry, a graduate degree in a specific field, etc.?

Not sure yet!

When you’re on campus, what student activities are you involved in?

I’m the Marketing/Promotions Chair for Temple University’s Black Public Relations Society (TUBPRS) and an Account Associate at PRowl Public Relations, Temple’s first and only student run PR firm.

 

Can you provide your Twitter and Instagram handles, if you have them?

Twitter: @staceymotachwa Instagram: @staxxmontana

Twitter Takeover #3 – Max Blake

This summer the Career Center is featuring weekly Takeovers of our Twitter account by the best and brightest Temple students who will walk us through a ‘day in the life’ at their summer internship or job. Our third Takeover takes place on Tuesday, July 12 and features Temple junior Max Blake, an intern for the Agency for the Performing Arts (APA) in Beverly Hills, California! Learn a little more about Max below, and make sure you’re following @templecareers on Twitter on Tuesday!

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What’s your major here at Temple?

I’m majoring in Media Studies and Production in the School of Media and Communication.

Where are you working this summer and what is your role?

I am an Intern for the Agency for the Performing Arts (APA). Generally, I work in the mailroom delivering scripts and packages to agents. I also shadow assistants in every department from comedy touring to reality TV.

How did you find out about this exciting internship opportunity?

I discovered this opportunity through a personal connection/networking.

Where are you from?

My hometown is Wayne, New Jersey.

What are your professional goals?

I hope to eventually become an agent for professionals in the entertainment industry.

Twitter Takeover #2 – Julia Ostrovsky

This summer the Career Center is featuring weekly Takeovers of our Twitter account by the best and brightest Temple students who will walk us through a ‘day in the life’ at their summer internship or job. Our second Takeover takes place on Tuesday, June 28 and features Temple sophomore Julia Ostrovsky, an Owl Team Leader helping new Temple students familiarize themselves with campus during orientation. Learn a little more about Julia below, and make sure you’re following @templecareers on Twitter on Tuesday!

Julia Ostrovsky Picture

What’s your major here at Temple?

My major is Advertising and I have a minor in Public Relations

Where are you working this summer and what is your role?

I am working at Temple University’s Office of Orientation and New Student Programs as an Owl Team Leader. My role is to work with small orientation groups to facilitate activities and discussions that will assist with students’ transition into Temple University. The people that I work with include traditional and non-traditional incoming students, transfer students, and parents/families/support systems.

Where are you from?

I’m originally from Baltimore, Maryland

What are your professional goals?

I’m still trying to figure it out. Although I really value the creativity aspect of Advertising, being on Owl Team is causing me to genuinely consider going into Higher Education.

Twitter Takeover #1 – Maggie Wurst

This summer the Career Center is featuring weekly Takeovers of our Twitter account by the best and brightest Temple students who will walk us through a ‘day in the life’ at their summer internship. Our first Takeover takes place on Tuesday, June 21 and features Temple student Maggie Wurst, a rising senior enrolled in Temple’s 4 Plus 1 Master’s Program. Learn a little more about Maggie below, and make sure you follow @templecareers on Twitter every Tuesday!

Maggie Wurst Professional Headshot

What’s your major?

My undergraduate major is strategic communication with a concentration in public relations and a minor in sociology. The 4 Plus 1 program I am completing is the Master of Journalism program.

Where are you interning and what is your role?

I am interning with FluidEdge Consulting, a healthcare-focused consulting agency located in Malvern, PA. As an intern, I have been working on creating copy for the company’s new website, specifically by writing articles that are featured on the new site. I have also been researching best practices for digitally marketing our services and news to our target audiences.

Where are you from?

I am from Telford, PA, which is a suburban town about an hour away from Temple University.

What are your professional goals – a career in a particular industry, a graduate degree in a specific field, etc.? 

I am greatly interested in going into healthcare communications when I graduate from college. My dream is to work as the head of communications at a hospital, and in the future, I hope to return to college to complete a second master’s degree in public health. This is my seventh professional endeavor throughout my collegiate career, and I am honored to have had so many opportunities to grow professionally at Temple University!