Week 2

Google has added a camera to your latest Nest Hub Max smart display and has been looking for familiar faces.

Google calls it Face Match, which uses face recognition technology to remember what you look like. Later, you can click on the screen to view personalized bits when you recognize calendar appointments and Google Duo messages.

Nest Hub Max is not the first product to bring facial recognition technology – along with legal and ethical considerations – into people’s homes. Smartphones have been using this technology to unlock our devices and authorize purchases for many years, and more and more smart home gadgets using cameras are using it, including Google’s own Nest Hello video doorbell.

Nevertheless, when the company has faced the problem of how to process our personal data, it is still a product designed to provide a broader window of life for Google.