{"id":190,"date":"2015-02-05T10:02:04","date_gmt":"2015-02-05T15:02:04","guid":{"rendered":"https:\/\/sites.temple.edu\/yangyang\/?p=190"},"modified":"2026-01-08T09:55:44","modified_gmt":"2026-01-08T14:55:44","slug":"bookbd","status":"publish","type":"post","link":"https:\/\/sites.temple.edu\/yangyang\/2015\/02\/05\/bookbd\/","title":{"rendered":"Dr. Yang Yang Co-Authors Book Chapter Proposing a Conceptual Framework for Big Data Analytics in Tourism"},"content":{"rendered":"

\"sdf\"<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

In an effort to review and synchronize previous big data analytic application in tourism and hospitality management, Dr. Yang Yang worked with Dr. Bing Pan (Associate Professor from College of Charleston) to craft a book chapter\u00a0proposing\u00a0a conceptual framework that connects the types of big data with stages of travel. The\u00a0study reviews literature on the use of big data sources in the tourism industry, including data gathered from search queries, Web analytics, customer reviews, location tracking data, and social media. Most existing studies have focused on building behavioral models and validating correlational relationships between travel behavior and big data.\u00a0Research on personalization, optimization, and resource allocation is lacking, and studies involving forecasting with big data for specific properties or businesses are also rare. Nonetheless, the combination of multiple data sources possesses a huge potential to dramatically improve the accuracy of forecasting and monitoring.<\/p>\n

 <\/p>\n

Download fulltext (in pdf<\/a>)<\/p>\n

Prezi Presentation<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

                        In an effort to review and synchronize previous big data analytic application in tourism and hospitality management, Dr. …<\/p>\n","protected":false},"author":4944,"featured_media":191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publication"],"acf":[],"jetpack_featured_media_url":"https:\/\/sites.temple.edu\/yangyang\/files\/2015\/02\/sdf.png","jetpack-related-posts":[{"id":1001129,"url":"https:\/\/sites.temple.edu\/yangyang\/2026\/02\/15\/dr-yang-delivers-webinar-on-big-data-in-tourism-research-at-iae-perpignan\/","url_meta":{"origin":190,"position":0},"title":"Dr. Yang Delivers Webinar on Big Data in Tourism Research at IAE Perpignan","author":"Yang Yang","date":"February 15, 2026","format":false,"excerpt":"Dr. Yang Yang was recently invited to deliver a research seminar for the Master\u2019s program in Tourism at IAE Perpignan, part of the University of Perpignan Via Domitia. The webinar, titled \u201cBig Data in Tourism Research,\u201d examined how large-scale digital data sources and advanced econometric methods are reshaping contemporary tourism\u2026","rel":"","context":"In "Event"","block_context":{"text":"Event","link":"https:\/\/sites.temple.edu\/yangyang\/category\/event\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2026\/03\/1770973130078.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2026\/03\/1770973130078.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2026\/03\/1770973130078.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2026\/03\/1770973130078.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2026\/03\/1770973130078.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2026\/03\/1770973130078.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":1000984,"url":"https:\/\/sites.temple.edu\/yangyang\/2025\/06\/25\/from-keywords-to-journeys-dr-yang-yang-speaks-on-predicting-global-travel-interests-in-galway\/","url_meta":{"origin":190,"position":1},"title":"From Keywords to Journeys: Dr. Yang Yang Speaks on Predicting Global Travel Interests in Galway","author":"Yang Yang","date":"June 25, 2025","format":false,"excerpt":"Dr. Yang Yang spoke at a featured session titled \u201cFrom Keywords to Journeys: Predicting Global Travel Interests\u201d at the TTRA annual conference. The session brings together thought leaders from Brand USA, Temple University, and Herrmann Global to examine how governments and destination marketing organizations can leverage international search data to\u2026","rel":"","context":"In "Event"","block_context":{"text":"Event","link":"https:\/\/sites.temple.edu\/yangyang\/category\/event\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2026\/01\/1748362180151.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2026\/01\/1748362180151.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2026\/01\/1748362180151.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2026\/01\/1748362180151.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":1001004,"url":"https:\/\/sites.temple.edu\/yangyang\/2019\/08\/19\/dr-yang-yang-receives-emerging-scholar-of-distinction-award-from-the-international-academy-for-the-study-of-tourism\/","url_meta":{"origin":190,"position":2},"title":"Dr. Yang Yang Receives Emerging Scholar of Distinction Award from the International Academy for the Study of Tourism","author":"Yang Yang","date":"August 19, 2019","format":false,"excerpt":"Last month, Dr. Yang Yang was officially awarded the Emerging Scholar of Distinction Award by the International Academy for the Study of Tourism. This prestigious honor recognizes early- to mid-career scholars who have made outstanding and sustained contributions to tourism research, theory development, and scholarly impact at an international level.\u2026","rel":"","context":"In "Award"","block_context":{"text":"Award","link":"https:\/\/sites.temple.edu\/yangyang\/category\/award\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2026\/01\/award.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2026\/01\/award.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2026\/01\/award.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2026\/01\/award.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2026\/01\/award.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2026\/01\/award.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":94,"url":"https:\/\/sites.temple.edu\/yangyang\/2014\/08\/12\/cictourgune\/","url_meta":{"origin":190,"position":3},"title":"Invited visit to the CICTourGune research center, Spain","author":"Yang Yang","date":"August 12, 2014","format":false,"excerpt":"\u00a0 On June 16, 2014, Dr. Yang Yang was invited by the\u00a0CICTourGune research center to\u00a0deliver a research presentation on the application of spatial econometrics in tourism and hospitality studies. In his presentation, Dr. Yang surveyed various spatial econometric models and their applications in investigating tourism demand and hotel price. In\u2026","rel":"","context":"In "Event"","block_context":{"text":"Event","link":"https:\/\/sites.temple.edu\/yangyang\/category\/event\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2014\/08\/DSC_0603.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2014\/08\/DSC_0603.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2014\/08\/DSC_0603.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2014\/08\/DSC_0603.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2014\/08\/DSC_0603.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2014\/08\/DSC_0603.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":1000963,"url":"https:\/\/sites.temple.edu\/yangyang\/2022\/01\/01\/dr-yang-yang-begins-term-as-president-of-the-northeast-chapter-of-ttra\/","url_meta":{"origin":190,"position":4},"title":"Dr. Yang Yang Begins Term as President of the Northeast Chapter of TTRA","author":"Yang Yang","date":"January 1, 2022","format":false,"excerpt":"Dr. Yang Yang has officially begun his term as President of the Northeast Chapter of the Travel and Tourism Research Association (TTRA). In this leadership role, Dr. Yang will work to strengthen research collaboration, industry engagement, and knowledge exchange among tourism scholars and practitioners across the Northeast region. His presidency\u2026","rel":"","context":"In "Event"","block_context":{"text":"Event","link":"https:\/\/sites.temple.edu\/yangyang\/category\/event\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2026\/01\/Image_20260106232126_217_326.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1000969,"url":"https:\/\/sites.temple.edu\/yangyang\/2025\/10\/09\/dr-yang-yang-serves-on-keynote-panel-at-nettra-2025-tourism-conference\/","url_meta":{"origin":190,"position":5},"title":"Dr. Yang Yang Serves on Keynote Panel at NETtra 2025 Tourism Conference","author":"Yang Yang","date":"October 9, 2025","format":false,"excerpt":"Dr. Yang Yang participated as a keynote panelist at the NETtra 2025 Tourism Conference, held October 7\u201310 in Meredith, New Hampshire. The keynote panel, titled \u201cFrom Global to Local: The Impacts of Geopolitics and Current Affairs on Travel and Tourism,\u201d brought together leading scholars and industry research executives to examine\u2026","rel":"","context":"In "Event"","block_context":{"text":"Event","link":"https:\/\/sites.temple.edu\/yangyang\/category\/event\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2026\/01\/Image_20260106233056_221_326.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2026\/01\/Image_20260106233056_221_326.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2026\/01\/Image_20260106233056_221_326.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2026\/01\/Image_20260106233056_221_326.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/sites.temple.edu\/yangyang\/wp-json\/wp\/v2\/posts\/190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.temple.edu\/yangyang\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.temple.edu\/yangyang\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.temple.edu\/yangyang\/wp-json\/wp\/v2\/users\/4944"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.temple.edu\/yangyang\/wp-json\/wp\/v2\/comments?post=190"}],"version-history":[{"count":2,"href":"https:\/\/sites.temple.edu\/yangyang\/wp-json\/wp\/v2\/posts\/190\/revisions"}],"predecessor-version":[{"id":1001002,"href":"https:\/\/sites.temple.edu\/yangyang\/wp-json\/wp\/v2\/posts\/190\/revisions\/1001002"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sites.temple.edu\/yangyang\/wp-json\/wp\/v2\/media\/191"}],"wp:attachment":[{"href":"https:\/\/sites.temple.edu\/yangyang\/wp-json\/wp\/v2\/media?parent=190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.temple.edu\/yangyang\/wp-json\/wp\/v2\/categories?post=190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.temple.edu\/yangyang\/wp-json\/wp\/v2\/tags?post=190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}