{"id":1000984,"date":"2025-06-25T00:15:50","date_gmt":"2025-06-25T04:15:50","guid":{"rendered":"https:\/\/sites.temple.edu\/yangyang\/?p=1000984"},"modified":"2026-01-07T00:17:11","modified_gmt":"2026-01-07T05:17:11","slug":"from-keywords-to-journeys-dr-yang-yang-speaks-on-predicting-global-travel-interests-in-galway","status":"publish","type":"post","link":"https:\/\/sites.temple.edu\/yangyang\/2025\/06\/25\/from-keywords-to-journeys-dr-yang-yang-speaks-on-predicting-global-travel-interests-in-galway\/","title":{"rendered":"From Keywords to Journeys: Dr. Yang Yang Speaks on Predicting Global Travel Interests in Galway"},"content":{"rendered":"

Dr. Yang Yang<\/strong> spoke at a featured session titled \u201cFrom Keywords to Journeys: Predicting Global Travel Interests\u201d<\/em> at the TTRA annual conference. The session brings together thought leaders from Brand USA<\/span><\/span>, Temple University<\/span><\/span>, and Herrmann Global<\/span><\/span> to examine how governments and destination marketing organizations can leverage international search data to identify emerging destinations, forecast demand across global markets, and deploy practical, scalable analytics to improve marketing effectiveness. Designed for academics, practitioners, and destination marketers, the discussion highlights data-driven strategies for sustainable tourism growth and smarter visitor distribution, as part of the Travel and Tourism Research Association<\/span><\/span> community dialogue on tourism analytics and smart tourism.<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Dr. Yang Yang spoke at a featured session titled \u201cFrom Keywords to Journeys: Predicting Global Travel Interests\u201d at the TTRA annual conference. The session brings together thought leaders from Brand …<\/p>\n","protected":false},"author":4944,"featured_media":1000985,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"footnotes":""},"categories":[62],"tags":[],"class_list":["post-1000984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event"],"acf":[],"jetpack_featured_media_url":"https:\/\/sites.temple.edu\/yangyang\/files\/2026\/01\/1748362180151.jpg","jetpack-related-posts":[{"id":1000969,"url":"https:\/\/sites.temple.edu\/yangyang\/2025\/10\/09\/dr-yang-yang-serves-on-keynote-panel-at-nettra-2025-tourism-conference\/","url_meta":{"origin":1000984,"position":0},"title":"Dr. Yang Yang Serves on Keynote Panel at NETtra 2025 Tourism Conference","author":"Yang Yang","date":"October 9, 2025","format":false,"excerpt":"Dr. Yang Yang participated as a keynote panelist at the NETtra 2025 Tourism Conference, held October 7\u201310 in Meredith, New Hampshire. The keynote panel, titled \u201cFrom Global to Local: The Impacts of Geopolitics and Current Affairs on Travel and Tourism,\u201d brought together leading scholars and industry research executives to examine\u2026","rel":"","context":"In "Event"","block_context":{"text":"Event","link":"https:\/\/sites.temple.edu\/yangyang\/category\/event\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2026\/01\/Image_20260106233056_221_326.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2026\/01\/Image_20260106233056_221_326.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2026\/01\/Image_20260106233056_221_326.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2026\/01\/Image_20260106233056_221_326.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":1001126,"url":"https:\/\/sites.temple.edu\/yangyang\/2026\/02\/25\/dr-yang-yang-featured-in-international-editors-session-hosted-by-the-international-association-for-tourism-economics-iate\/","url_meta":{"origin":1000984,"position":1},"title":"Dr. Yang Yang Featured in International Editors\u2019 Session Hosted by the International Association for Tourism Economics (IATE)","author":"Yang Yang","date":"February 25, 2026","format":false,"excerpt":"Dr. Yang Yang was recently invited to participate in a special Editors\u2019 Session hosted by the International Association for Tourism Economics (IATE). The session brought together scholars from across the global tourism economics community for an in-depth discussion on academic publishing, methodological innovation, and the evolving interdisciplinary landscape of tourism\u2026","rel":"","context":"In "Event"","block_context":{"text":"Event","link":"https:\/\/sites.temple.edu\/yangyang\/category\/event\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2026\/03\/Image_20260301162731_300_326.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1000951,"url":"https:\/\/sites.temple.edu\/yangyang\/2020\/08\/28\/dr-yang-yang-featured-in-forbes-on-travels-lost-year-amid-covid-19\/","url_meta":{"origin":1000984,"position":2},"title":"Dr. Yang Yang Featured in Forbes on Travel\u2019s \u201cLost Year\u201d Amid COVID-19","author":"Yang Yang","date":"August 28, 2020","format":false,"excerpt":"Dr. Yang Yang was quoted in a widely read Forbes feature examining how 2020 became a \u201clost year\u201d for global travel as the COVID-19 pandemic devastated tourism demand. Drawing on the Tourism Index developed by Temple University\u2019s School of Sport, Tourism and Hospitality Management, Dr. Yang highlighted the unprecedented scale\u2026","rel":"","context":"In "Media"","block_context":{"text":"Media","link":"https:\/\/sites.temple.edu\/yangyang\/category\/media\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1000963,"url":"https:\/\/sites.temple.edu\/yangyang\/2022\/01\/01\/dr-yang-yang-begins-term-as-president-of-the-northeast-chapter-of-ttra\/","url_meta":{"origin":1000984,"position":3},"title":"Dr. Yang Yang Begins Term as President of the Northeast Chapter of TTRA","author":"Yang Yang","date":"January 1, 2022","format":false,"excerpt":"Dr. Yang Yang has officially begun his term as President of the Northeast Chapter of the Travel and Tourism Research Association (TTRA). In this leadership role, Dr. Yang will work to strengthen research collaboration, industry engagement, and knowledge exchange among tourism scholars and practitioners across the Northeast region. His presidency\u2026","rel":"","context":"In "Event"","block_context":{"text":"Event","link":"https:\/\/sites.temple.edu\/yangyang\/category\/event\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2026\/01\/Image_20260106232126_217_326.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":148,"url":"https:\/\/sites.temple.edu\/yangyang\/2014\/09\/21\/meiji\/","url_meta":{"origin":1000984,"position":4},"title":"Temple Owls meet Meiji Owls","author":"Yang Yang","date":"September 21, 2014","format":false,"excerpt":"\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Dr. Yang Yang was invited to visit Meiji University in Tokyo, Japan. Located in the center part of Tokyo, Meiji University is renowned as one of the leading private universities in Japan. Dr. Thomas Jones, Associate Professor in\u2026","rel":"","context":"In "Event"","block_context":{"text":"Event","link":"https:\/\/sites.temple.edu\/yangyang\/category\/event\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2014\/09\/DSCN8803.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2014\/09\/DSCN8803.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2014\/09\/DSCN8803.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2014\/09\/DSCN8803.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":1000960,"url":"https:\/\/sites.temple.edu\/yangyang\/2021\/06\/05\/dr-yang-yang-speaks-on-the-use-of-geo-location-data-in-tourism-research-at-ttra-annual-conference\/","url_meta":{"origin":1000984,"position":5},"title":"Dr. Yang Yang Speaks on the Use of Geo-location Data in Tourism Research at TTRA Annual Conference","author":"Yang Yang","date":"June 5, 2021","format":false,"excerpt":"Dr. Yang Yang delivered an invited talk on a special panel at the Travel and Tourism Research Association (TTRA) Annual Conference on June 15, 2021, focusing on the use of geo-location data in tourism research. In his presentation, Dr. Yang discussed how large-scale mobility and location-based data can be leveraged\u2026","rel":"","context":"In "Event"","block_context":{"text":"Event","link":"https:\/\/sites.temple.edu\/yangyang\/category\/event\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2026\/01\/Image_20260106231958_215_326.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2026\/01\/Image_20260106231958_215_326.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2026\/01\/Image_20260106231958_215_326.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2026\/01\/Image_20260106231958_215_326.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2026\/01\/Image_20260106231958_215_326.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/sites.temple.edu\/yangyang\/wp-json\/wp\/v2\/posts\/1000984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.temple.edu\/yangyang\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.temple.edu\/yangyang\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.temple.edu\/yangyang\/wp-json\/wp\/v2\/users\/4944"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.temple.edu\/yangyang\/wp-json\/wp\/v2\/comments?post=1000984"}],"version-history":[{"count":1,"href":"https:\/\/sites.temple.edu\/yangyang\/wp-json\/wp\/v2\/posts\/1000984\/revisions"}],"predecessor-version":[{"id":1000986,"href":"https:\/\/sites.temple.edu\/yangyang\/wp-json\/wp\/v2\/posts\/1000984\/revisions\/1000986"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sites.temple.edu\/yangyang\/wp-json\/wp\/v2\/media\/1000985"}],"wp:attachment":[{"href":"https:\/\/sites.temple.edu\/yangyang\/wp-json\/wp\/v2\/media?parent=1000984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.temple.edu\/yangyang\/wp-json\/wp\/v2\/categories?post=1000984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.temple.edu\/yangyang\/wp-json\/wp\/v2\/tags?post=1000984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}