{"id":1000629,"date":"2026-01-01T23:39:37","date_gmt":"2026-01-02T04:39:37","guid":{"rendered":"https:\/\/sites.temple.edu\/yangyang\/?page_id=1000629"},"modified":"2026-01-12T22:53:05","modified_gmt":"2026-01-13T03:53:05","slug":"consulting","status":"publish","type":"page","link":"https:\/\/sites.temple.edu\/yangyang\/consulting\/","title":{"rendered":"Consulting"},"content":{"rendered":"\t\t
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Consulting<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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I provide evidence-based consulting services that leverage data analytics, engineering principles, and strategic foresight to solve complex challenges in the hospitality and tourism sectors.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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<\/h3>Smart Tourism System Engineering\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tDesigning interoperable digital ecosystems for destinations. Focus on IoT integration, seamless visitor experiences, and smart city infrastructure alignment.
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\n- System Architecture Design
\n- UX\/UI Optimization for Travel Apps
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tHospitality Real Estate\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tAsset valuation and feasibility studies grounded in econometric modeling. Strategic advisory for hotel development, acquisition, and portfolio management.
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\n-Market Feasibility Studies
\n-Asset Valuation Modeling
\n-Location Intelligence Analysis\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tData Driven Market Analysis\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tTransforming raw big data into actionable strategic insights. Using advanced AI and ML model for predictive modeling, demand forecasting, and consumer behavior profiling.
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\n\n-Demand Forecasting Models
\n-Consumer Segmentation
\n-Competitor Benchmarking\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tDestination Planning and Marketing\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tHolistic DMO strategies combining sustainable planning with high-impact digital marketing. Leveraging social listening to craft resonant brand narratives.
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\n-Digital Branding Strategy
\n-Event Impact Analysis
\n-Social Media Sentiment Analysis
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The Academic Advantage<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Unlike traditional agencies, our approach is rooted in rigorous methodology, peer-reviewed frameworks, and unbiased data analysis.<\/p><\/div>

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tDiscovery and Audit\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h1>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tDeep-dive into organizational data and market context using standardized research instruments.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tScientific Analysis\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h1>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tApplying advanced statistical models and algorithmic tools to identify patterns and causalities.\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tStrategic Goal\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h1>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tTranslating complex findings into actionable, KPI-driven business strategies in an efficient way\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Ready to collaborate?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tContact me<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tConnect on LinkedIn<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Consulting I provide evidence-based consulting services that leverage data analytics, engineering principles, and strategic foresight to solve complex challenges in the hospitality and tourism sectors. Smart Tourism System Engineering Designing …<\/p>\n","protected":false},"author":4944,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"footnotes":""},"class_list":["post-1000629","page","type-page","status-publish","hentry"],"acf":[],"jetpack-related-posts":[{"id":8,"url":"https:\/\/sites.temple.edu\/yangyang\/home\/","url_meta":{"origin":1000629,"position":0},"title":"About Me","author":"Yang Yang","date":"April 30, 2013","format":false,"excerpt":"About Me Prof. Yang2 Professor and Department ChairSchool of Sport, Tourism and Hospitality Management, Temple University Linkedin Researchgate Google Orcid Biography Dr. Yang Yang is a Professor and Department Chair at the School of Sport, Tourism, and Hospitality Management, Temple University, and serves as the Executive Director of the U.S.-Asia\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2013\/04\/jr-Yang-Yang_02-e1504066359651.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":664,"url":"https:\/\/sites.temple.edu\/yangyang\/","url_meta":{"origin":1000629,"position":1},"title":"Home","author":"Yang Yang","date":"December 27, 2025","format":false,"excerpt":"Prof. Yang2 STHM, Temple University Research Focus on Tourism and Hospitality Analytics Econometrics Big Data\u00a0 Spatial Modeling Meta Analysis VIEW RESEARCH PUBLICATIONS SSCI PUBLICATIONS 0 + YEARS OF DATA 0 + IND. PROJECTS 0 + GLOBAL SCIENTISTS Top 50 % Major Research Topics Tourist Flows and Location Leveraging geospatial tool\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2025\/12\/age_203dpi203dpi203d-892x1024.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2025\/12\/age_203dpi203dpi203d-892x1024.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2025\/12\/age_203dpi203dpi203d-892x1024.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2025\/12\/age_203dpi203dpi203d-892x1024.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":40,"url":"https:\/\/sites.temple.edu\/yangyang\/teaching\/","url_meta":{"origin":1000629,"position":2},"title":"Teaching","author":"Yang Yang","date":"August 5, 2014","format":false,"excerpt":"Courses Taught THM 5111 \u201cApplied Research\u201d Temple University Fall 2024- This course is designed to introduce applied statistics and the use of statistics in the experience industries in addition to providing a foundation and framework for subsequent coursework in sport and recreation business. Students will learn how to apply methods\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/sites.temple.edu\/yangyang\/wp-json\/wp\/v2\/pages\/1000629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.temple.edu\/yangyang\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sites.temple.edu\/yangyang\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sites.temple.edu\/yangyang\/wp-json\/wp\/v2\/users\/4944"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.temple.edu\/yangyang\/wp-json\/wp\/v2\/comments?post=1000629"}],"version-history":[{"count":10,"href":"https:\/\/sites.temple.edu\/yangyang\/wp-json\/wp\/v2\/pages\/1000629\/revisions"}],"predecessor-version":[{"id":1001043,"href":"https:\/\/sites.temple.edu\/yangyang\/wp-json\/wp\/v2\/pages\/1000629\/revisions\/1001043"}],"wp:attachment":[{"href":"https:\/\/sites.temple.edu\/yangyang\/wp-json\/wp\/v2\/media?parent=1000629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}