{"id":1000629,"date":"2026-01-01T23:39:37","date_gmt":"2026-01-02T04:39:37","guid":{"rendered":"https:\/\/sites.temple.edu\/yangyang\/?page_id=1000629"},"modified":"2026-06-12T12:52:11","modified_gmt":"2026-06-12T16:52:11","slug":"consulting","status":"publish","type":"page","link":"https:\/\/sites.temple.edu\/yangyang\/consulting\/","title":{"rendered":"Consulting"},"content":{"rendered":"\t\t
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Consulting<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Who I Help<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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DMOs, tourism boards, hotel companies, airports, event organizations, public agencies, technology firms.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What Problems I Solve<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Demand forecasting, visitor flow modeling, event impact analysis, hotel feasibility, destination recovery, market segmentation, AI\/data strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Selected Services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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<\/h3>Smart Tourism System Engineering\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tDesigning interoperable digital ecosystems for destinations. Focus on IoT integration, seamless visitor experiences, and smart city infrastructure alignment.
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\n- System Architecture Design
\n- UX\/UI Optimization for Travel Apps
\n- Technology Adoption Strategy\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tHospitality Real Estate\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tAsset valuation and feasibility studies grounded in econometric modeling. Strategic advisory for hotel development, acquisition, and portfolio management.
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\n-Market Feasibility Studies
\n-Asset Valuation Modeling
\n-Location Intelligence Analysis\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tData Driven Market Analysis\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tTransforming raw big data into actionable strategic insights. Using advanced AI and ML model for predictive modeling, demand forecasting, and consumer behavior profiling.
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\n\n-Demand Forecasting Models
\n-Consumer Segmentation
\n-Competitor Benchmarking\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tDestination Planning and Marketing\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tHolistic DMO strategies combining sustainable planning with high-impact digital marketing. Leveraging social listening to craft resonant brand narratives.
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\n-Digital Branding Strategy
\n-Event Impact Analysis
\n-Social Media Sentiment Analysis
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The Academic Advantage<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Unlike traditional agencies, our approach is rooted in rigorous methodology, peer-reviewed frameworks, and unbiased data analysis.<\/p><\/div>

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tDiscovery and Audit\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h1>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tDeep-dive into organizational data and market context using standardized research instruments.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tScientific Analysis\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h1>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tApplying advanced statistical models and algorithmic tools to identify patterns and causalities.\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tStrategic Goal\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h1>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tTranslating complex findings into actionable, KPI-driven business strategies in an efficient way\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Ready to collaborate?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tContact me<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tConnect on LinkedIn<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Consulting Who I Help DMOs, tourism boards, hotel companies, airports, event organizations, public agencies, technology firms. What Problems I Solve Demand forecasting, visitor flow modeling, event impact analysis, hotel feasibility, …<\/p>\n","protected":false},"author":4944,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"footnotes":""},"class_list":["post-1000629","page","type-page","status-publish","hentry"],"acf":[],"jetpack-related-posts":[{"id":8,"url":"https:\/\/sites.temple.edu\/yangyang\/home\/","url_meta":{"origin":1000629,"position":0},"title":"About Me","author":"Yang Yang","date":"April 30, 2013","format":false,"excerpt":"About Me Prof. Yang2 Professor and Department ChairSchool of Sport, Tourism and Hospitality Management, Temple University Linkedin Researchgate Google Orcid Biography Dr. Yang Yang studies how tourism, hospitality, and event systems respond to market change, spatial mobility, technology, and disruption. His work combines econometrics, spatial analytics, big data, and AI\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2013\/04\/jr-Yang-Yang_02-e1504066359651.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":664,"url":"https:\/\/sites.temple.edu\/yangyang\/","url_meta":{"origin":1000629,"position":1},"title":"Home","author":"Yang Yang","date":"December 27, 2025","format":false,"excerpt":"Prof. Yang2 STHM, Temple University I study how tourism and hospitality systems grow, adapt, and recover through econometrics, spatial modeling, big data, and AI. Econometrics Big Data\u00a0 Spatial Modeling Meta Analysis VIEW RESEARCH PUBLICATIONS SSCI PUBLICATIONS 0 + YEARS OF DATA 0 + IND. PROJECTS 0 + GLOBAL SCIENTISTS Top\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2026\/04\/Image_20260422190921_980_243-936x1024.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2026\/04\/Image_20260422190921_980_243-936x1024.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2026\/04\/Image_20260422190921_980_243-936x1024.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2026\/04\/Image_20260422190921_980_243-936x1024.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":40,"url":"https:\/\/sites.temple.edu\/yangyang\/teaching\/","url_meta":{"origin":1000629,"position":2},"title":"Teaching","author":"Yang Yang","date":"August 5, 2014","format":false,"excerpt":"Courses Taught THM 5111 \u201cApplied Research\u201d Temple University Fall 2024- This course is designed to introduce applied statistics and the use of statistics in the experience industries in addition to providing a foundation and framework for subsequent coursework in sport and recreation business. Students will learn how to apply methods\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1000442,"url":"https:\/\/sites.temple.edu\/yangyang\/econometric\/","url_meta":{"origin":1000629,"position":3},"title":"econometric","author":"Yang Yang","date":"December 31, 2025","format":false,"excerpt":"Econometrics Why is this method important?\u00a0Econometric modeling is essential for establishing causal relationships, forecasting economic trends, and controlling for confounding variables in complex tourism systems. It allows researchers to move beyond simple correlations to understand the structural mechanisms driving phenomena such as hotel performance, regional growth, and inequality. Advanced econometric\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1000511,"url":"https:\/\/sites.temple.edu\/yangyang\/flow\/","url_meta":{"origin":1000629,"position":4},"title":"Tourism Flows and Location","author":"Yang Yang","date":"January 1, 2026","format":false,"excerpt":"Tourist Flows and Location Why is this topic important?\u00a0Understanding the spatial distribution and movement of tourists is fundamental for destination management, marketing, and infrastructure planning. Tourist flows are not random; they are shaped by destination attractiveness, transport connectivity, and spatial interactions between regions. Analyzing these patterns at both macro (inter-city)\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1000494,"url":"https:\/\/sites.temple.edu\/yangyang\/digital\/","url_meta":{"origin":1000629,"position":5},"title":"Digital Platform and Pricing","author":"Yang Yang","date":"January 1, 2026","format":false,"excerpt":"Digital Platform and Pricing Why is this topic important?\u00a0The proliferation of digital platforms has revolutionized how tourism products are distributed, priced, and evaluated. Beyond pricing economics, the post-purchase behavior of tourists\u2014specifically their online reviews\u2014has become a critical determinant of business performance. Understanding what makes a review \"helpful\" to others, how\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/sites.temple.edu\/yangyang\/wp-json\/wp\/v2\/pages\/1000629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.temple.edu\/yangyang\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sites.temple.edu\/yangyang\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sites.temple.edu\/yangyang\/wp-json\/wp\/v2\/users\/4944"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.temple.edu\/yangyang\/wp-json\/wp\/v2\/comments?post=1000629"}],"version-history":[{"count":13,"href":"https:\/\/sites.temple.edu\/yangyang\/wp-json\/wp\/v2\/pages\/1000629\/revisions"}],"predecessor-version":[{"id":1001289,"href":"https:\/\/sites.temple.edu\/yangyang\/wp-json\/wp\/v2\/pages\/1000629\/revisions\/1001289"}],"wp:attachment":[{"href":"https:\/\/sites.temple.edu\/yangyang\/wp-json\/wp\/v2\/media?parent=1000629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}