{"id":1000459,"date":"2026-01-01T00:28:04","date_gmt":"2026-01-01T05:28:04","guid":{"rendered":"https:\/\/sites.temple.edu\/yangyang\/?page_id=1000459"},"modified":"2026-01-02T18:41:27","modified_gmt":"2026-01-02T23:41:27","slug":"bigdata","status":"publish","type":"page","link":"https:\/\/sites.temple.edu\/yangyang\/bigdata\/","title":{"rendered":"Big Data"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1000459\" class=\"elementor elementor-1000459\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0726086 e-flex e-con-boxed e-con e-parent\" data-id=\"0726086\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4319af6 elementor-widget elementor-widget-heading\" data-id=\"4319af6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Big Data<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0b3373 e-flex e-con-boxed e-con e-parent\" data-id=\"c0b3373\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0c155ec e-con-full e-flex e-con e-child\" data-id=\"0c155ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7698de1 elementor-widget elementor-widget-text-editor\" data-id=\"7698de1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-start-index=\"225\"><div data-start-index=\"225\"><b>Why is this method important?<\/b><\/div><div data-start-index=\"225\">The integration of Big Data and analytical tools allows researchers to capture real-time tourist behaviors and process vast amounts of unstructured data (text, images, video) that traditional surveys cannot handle. These methods are crucial for &#8220;nowcasting&#8221; tourism demand, understanding sentiment at scale, and automating the extraction of semantic meaning from user-generated content. AI and machine learning provide the computational power necessary to identify complex, non-linear patterns in high-dimensional datasets, offering actionable insights for experience design and destination management.<\/div><div data-start-index=\"225\">\u00a0<\/div><div data-start-index=\"225\"><b>What has our team done so far?\u00a0<\/b><\/div><div data-start-index=\"225\">We have been at the forefront of applying AI and machine learning to big data tourism research. We pioneered the use of search engine query data (e.g., Google Trends, Baidu Index) and web traffic data for high-frequency tourism demand forecasting. In the realm of unstructured data, we employed Convolutional Neural Networks (CNN), a deep learning deep learning algorithm, to classify health-related issues from social media posts to monitor tourist experiences under air pollution. Our team utilized Support Vector Machines (SVM) to measure topic matching in management responses. Recently, we leveraged Large Language Models (LLMs), specifically GPT-4o, to perform Chinese word segmentation and construct a tourism lexicon, enabling the quantification of &#8220;Government Attention to Tourism&#8221; from policy documents.\u00a0<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d87b31 e-flex e-con-boxed e-con e-parent\" data-id=\"1d87b31\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35b375f elementor-widget elementor-widget-heading\" data-id=\"35b375f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Recommendation <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b671976 e-flex e-con-boxed e-con e-parent\" data-id=\"b671976\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-141a3d6 e-con-full e-flex e-con e-child\" data-id=\"141a3d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3bce433 elementor-widget elementor-widget-text-editor\" data-id=\"3bce433\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Book Chapter:<\/p><p><a href=\"https:\/\/sites.temple.edu\/yangyang\/publication\/monitoring-and-forecasting-tourist-activities-with-big-data\/\">Monitoring and Forecasting Tourist Activities with Big Data<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eaf4e2 elementor-widget elementor-widget-video\" data-id=\"7eaf4e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=lSSg7q1O4v8&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e6e97e e-flex e-con-boxed e-con e-parent\" data-id=\"8e6e97e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6994bdb elementor-widget elementor-widget-heading\" data-id=\"6994bdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/sites.temple.edu\/yangyang\/pub\/?publication_method=big_data\">Related Publications (click for all related publication)<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b34e5d elementor-grid-1 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"1b34e5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;761&quot;,&quot;columns&quot;:&quot;1&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-761\">.elementor-761 .elementor-element.elementor-element-ea673aa{--display:flex;border-style:solid;--border-style:solid;border-width:0px 0px 0px 0px;--border-top-width:0px;--border-right-width:0px;--border-bottom-width:0px;--border-left-width:0px;--border-radius:15px 15px 15px 15px;box-shadow:0px 0px 0px 0px rgba(0,0,0,0.5);--padding-top:20px;--padding-bottom:20px;--padding-left:20px;--padding-right:20px;}.elementor-761 .elementor-element.elementor-element-ea673aa:not(.elementor-motion-effects-element-type-background), .elementor-761 .elementor-element.elementor-element-ea673aa > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#FFFFFF;}.elementor-widget-icon-list .elementor-icon-list-item:not(:last-child):after{border-color:var( --e-global-color-text );}.elementor-widget-icon-list .elementor-icon-list-icon i{color:var( --e-global-color-primary );}.elementor-widget-icon-list .elementor-icon-list-icon svg{fill:var( --e-global-color-primary );}.elementor-widget-icon-list .elementor-icon-list-item > .elementor-icon-list-text, .elementor-widget-icon-list .elementor-icon-list-item > a{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-icon-list .elementor-icon-list-text{color:var( --e-global-color-secondary );}.elementor-761 .elementor-element.elementor-element-65e3c6b .elementor-icon-list-icon i{transition:color 0.3s;}.elementor-761 .elementor-element.elementor-element-65e3c6b .elementor-icon-list-icon svg{transition:fill 0.3s;}.elementor-761 .elementor-element.elementor-element-65e3c6b{--e-icon-list-icon-size:14px;--icon-vertical-offset:0px;}.elementor-761 .elementor-element.elementor-element-65e3c6b .elementor-icon-list-text{transition:color 0.3s;}.elementor-widget-theme-post-title .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-761 .elementor-element.elementor-element-c3e277e .elementor-heading-title{color:var( --e-global-color-text );}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-761 .elementor-element.elementor-element-a5b28ad .elementor-heading-title{font-family:\"Playfair Display\", Sans-serif;font-weight:600;font-style:italic;color:var( --e-global-color-text );}.elementor-761 .elementor-element.elementor-element-55a38f9{--display:flex;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;}.elementor-761 .elementor-element.elementor-element-e634ed8 .elementor-heading-title{color:var( --e-global-color-accent );}.elementor-widget-icon.elementor-view-stacked .elementor-icon{background-color:var( --e-global-color-primary );}.elementor-widget-icon.elementor-view-framed .elementor-icon, .elementor-widget-icon.elementor-view-default .elementor-icon{color:var( --e-global-color-primary );border-color:var( --e-global-color-primary );}.elementor-widget-icon.elementor-view-framed .elementor-icon, .elementor-widget-icon.elementor-view-default .elementor-icon svg{fill:var( --e-global-color-primary );}.elementor-761 .elementor-element.elementor-element-806cc7e .elementor-icon-wrapper{text-align:center;}.elementor-761 .elementor-element.elementor-element-806cc7e.elementor-view-stacked .elementor-icon{background-color:var( --e-global-color-accent );}.elementor-761 .elementor-element.elementor-element-806cc7e.elementor-view-framed .elementor-icon, .elementor-761 .elementor-element.elementor-element-806cc7e.elementor-view-default .elementor-icon{color:var( --e-global-color-accent );border-color:var( --e-global-color-accent );}.elementor-761 .elementor-element.elementor-element-806cc7e.elementor-view-framed .elementor-icon, .elementor-761 .elementor-element.elementor-element-806cc7e.elementor-view-default .elementor-icon svg{fill:var( --e-global-color-accent );}.elementor-761 .elementor-element.elementor-element-806cc7e .elementor-icon{font-size:25px;}.elementor-761 .elementor-element.elementor-element-806cc7e .elementor-icon svg{height:25px;}.elementor-761 .elementor-element.elementor-element-e476e30 .elementor-heading-title{color:var( --e-global-color-accent );}.elementor-761 .elementor-element.elementor-element-a1517e0 .elementor-icon-wrapper{text-align:center;}.elementor-761 .elementor-element.elementor-element-a1517e0.elementor-view-stacked .elementor-icon{background-color:var( --e-global-color-accent );}.elementor-761 .elementor-element.elementor-element-a1517e0.elementor-view-framed .elementor-icon, .elementor-761 .elementor-element.elementor-element-a1517e0.elementor-view-default .elementor-icon{color:var( --e-global-color-accent );border-color:var( --e-global-color-accent );}.elementor-761 .elementor-element.elementor-element-a1517e0.elementor-view-framed .elementor-icon, .elementor-761 .elementor-element.elementor-element-a1517e0.elementor-view-default .elementor-icon svg{fill:var( --e-global-color-accent );}.elementor-761 .elementor-element.elementor-element-a1517e0 .elementor-icon{font-size:25px;}.elementor-761 .elementor-element.elementor-element-a1517e0 .elementor-icon svg{height:25px;}.elementor-761 .elementor-element.elementor-element-4001b68 .elementor-heading-title{color:var( --e-global-color-accent );}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"761\" class=\"elementor elementor-761 e-loop-item e-loop-item-1001274 post-1001274 publication type-publication status-publish hentry publication_journal-international_journal_of_contemporary_hospitality_management publication_method-big_data publication_method-econometrics publication_topic-digital_platform_and_pricing publication_type-article publication_year-42\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-ea673aa e-flex e-con-boxed e-con e-parent\" data-id=\"ea673aa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65e3c6b elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"65e3c6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-bookmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Article<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-map\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">US<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-tools\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Econometrics, Big Data<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3e277e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"c3e277e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/sites.temple.edu\/yangyang\/publication\/restaurant-week-paradox-from-relation-to-transaction-in-online-reviews\/\">Restaurant week paradox: from relation to transaction in online reviews<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5b28ad elementor-widget elementor-widget-heading\" data-id=\"a5b28ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Yang Yang, Qianwen Yin, Gyusang Hwang, Sai Liang, Dejin Yang<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55a38f9 e-con-full e-flex e-con e-child\" data-id=\"55a38f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e634ed8 elementor-widget elementor-widget-heading\" data-id=\"e634ed8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2026<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-806cc7e elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"806cc7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-book-open\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e476e30 elementor-widget elementor-widget-heading\" data-id=\"e476e30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">International Journal of Contemporary Hospitality Management<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1517e0 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"a1517e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-link\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4001b68 elementor-widget elementor-widget-heading\" data-id=\"4001b68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/doi.org\/10.1108\/IJCHM-07-2025-1124\">10.1108\/IJCHM-07-2025-1124<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"761\" class=\"elementor elementor-761 e-loop-item e-loop-item-1001147 post-1001147 publication type-publication status-publish hentry publication_method-big_data publication_method-survey publication_topic-ai_and_big_data publication_topic-experience publication_type-article publication_year-42\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-ea673aa e-flex e-con-boxed e-con e-parent\" data-id=\"ea673aa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65e3c6b elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"65e3c6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-bookmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Article<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-map\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Global<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-tools\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Survey and Experiment, Big Data<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3e277e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"c3e277e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/sites.temple.edu\/yangyang\/publication\/in-sync-in-satisfaction-experience-congruence-effects\/\">In sync, in satisfaction: Experience congruence effects<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5b28ad elementor-widget elementor-widget-heading\" data-id=\"a5b28ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lee, Eunji; Yang, Yang<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55a38f9 e-con-full e-flex e-con e-child\" data-id=\"55a38f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e634ed8 elementor-widget elementor-widget-heading\" data-id=\"e634ed8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2026<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-806cc7e elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"806cc7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-book-open\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e476e30 elementor-widget elementor-widget-heading\" data-id=\"e476e30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">JOURNAL OF TRAVEL &amp; TOURISM MARKETING<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1517e0 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"a1517e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-link\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4001b68 elementor-widget elementor-widget-heading\" data-id=\"4001b68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/doi.org\/10.1080\/10548408.2025.2608001\">10.1080\/10548408.2025.2608001<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"761\" class=\"elementor elementor-761 e-loop-item e-loop-item-1001122 post-1001122 publication type-publication status-publish hentry highlight-y publication_journal-tourism_management publication_method-big_data publication_method-econometrics publication_topic-ai_and_big_data publication_topic-digital_platform_and_pricing publication_type-article publication_year-42\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-ea673aa e-flex e-con-boxed e-con e-parent\" data-id=\"ea673aa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65e3c6b elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"65e3c6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-bookmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Article<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-map\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">US<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-tools\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Econometrics, Big Data<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3e277e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"c3e277e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/sites.temple.edu\/yangyang\/publication\/balancing-the-clock-how-predictive-scheduling-laws-influence-employee-satisfaction-in-the-u-s-tourism-and-hospitality-industry\/\">Balancing the clock: How predictive scheduling laws influence employee satisfaction in the U.S. tourism and hospitality industry<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5b28ad elementor-widget elementor-widget-heading\" data-id=\"a5b28ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Yang, Yang; Tan, Karen Pei-Sze; Liu, Yi Vanessa<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55a38f9 e-con-full e-flex e-con e-child\" data-id=\"55a38f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e634ed8 elementor-widget elementor-widget-heading\" data-id=\"e634ed8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2026<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-806cc7e elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"806cc7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-book-open\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e476e30 elementor-widget elementor-widget-heading\" data-id=\"e476e30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TOURISM MANAGEMENT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1517e0 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"a1517e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-link\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4001b68 elementor-widget elementor-widget-heading\" data-id=\"4001b68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/doi.org\/10.1016\/j.tourman.2026.105419\">10.1016\/j.tourman.2026.105419<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0beb5f3 e-flex e-con-boxed e-con e-parent\" data-id=\"0beb5f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e7dcb3 elementor-widget elementor-widget-heading\" data-id=\"3e7dcb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related Presentations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be2f9c5 elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"be2f9c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;1000362&quot;,&quot;columns&quot;:&quot;2&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-1000362\">.pub-filter{display:flex;gap:12px;flex-wrap:wrap;align-items:center}\r\n.pub-topics{display:flex;gap:10px;flex-wrap:wrap;align-items:center}\r\n.pill{display:inline-flex;align-items:center}\r\n.pill input{position:absolute;opacity:0;width:1px;height:1px}\r\n.pill span{padding:8px 12px;border:1px solid #ddd;border-radius:999px;cursor:pointer}\r\n.pill input:checked + span{background:#111;color:#fff;border-color:#111}\r\n.pub-search{display:flex;gap:8px;align-items:center}\r\n.elementor-1000362 .elementor-element.elementor-element-609babc2{--display:flex;border-style:solid;--border-style:solid;border-width:0px 0px 0px 0px;--border-top-width:0px;--border-right-width:0px;--border-bottom-width:0px;--border-left-width:0px;--border-radius:15px 15px 15px 15px;box-shadow:0px 0px 0px 0px rgba(0,0,0,0.5);--padding-top:20px;--padding-bottom:20px;--padding-left:20px;--padding-right:20px;}.elementor-1000362 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svg{height:25px;}.elementor-1000362 .elementor-element.elementor-element-5d5ebe09 .elementor-heading-title{color:var( --e-global-color-accent );}.elementor-1000362 .elementor-element.elementor-element-5f211f1{--display:flex;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--margin-top:-20px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;}.elementor-1000362 .elementor-element.elementor-element-20013d3{--display:flex;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;}.elementor-1000362 .elementor-element.elementor-element-26cc96a .elementor-icon-wrapper{text-align:center;}.elementor-1000362 .elementor-element.elementor-element-26cc96a.elementor-view-stacked .elementor-icon{background-color:#4A5568;}.elementor-1000362 .elementor-element.elementor-element-26cc96a.elementor-view-framed .elementor-icon, .elementor-1000362 .elementor-element.elementor-element-26cc96a.elementor-view-default .elementor-icon{color:#4A5568;border-color:#4A5568;}.elementor-1000362 .elementor-element.elementor-element-26cc96a.elementor-view-framed .elementor-icon, .elementor-1000362 .elementor-element.elementor-element-26cc96a.elementor-view-default .elementor-icon svg{fill:#4A5568;}.elementor-1000362 .elementor-element.elementor-element-26cc96a .elementor-icon{font-size:25px;}.elementor-1000362 .elementor-element.elementor-element-26cc96a .elementor-icon svg{height:25px;}.elementor-1000362 .elementor-element.elementor-element-42bb837 .elementor-heading-title{color:#4A5568;}.elementor-1000362 .elementor-element.elementor-element-56c5471{--display:flex;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;}.elementor-1000362 .elementor-element.elementor-element-9d6e819 .elementor-icon-wrapper{text-align:center;}.elementor-1000362 .elementor-element.elementor-element-9d6e819.elementor-view-stacked .elementor-icon{background-color:#4A5568;}.elementor-1000362 .elementor-element.elementor-element-9d6e819.elementor-view-framed .elementor-icon, .elementor-1000362 .elementor-element.elementor-element-9d6e819.elementor-view-default .elementor-icon{color:#4A5568;border-color:#4A5568;}.elementor-1000362 .elementor-element.elementor-element-9d6e819.elementor-view-framed .elementor-icon, .elementor-1000362 .elementor-element.elementor-element-9d6e819.elementor-view-default .elementor-icon svg{fill:#4A5568;}.elementor-1000362 .elementor-element.elementor-element-9d6e819 .elementor-icon{font-size:25px;}.elementor-1000362 .elementor-element.elementor-element-9d6e819 .elementor-icon svg{height:25px;}.elementor-1000362 .elementor-element.elementor-element-c87fe37 .elementor-heading-title{color:#4A5568;}@media(min-width:768px){.elementor-1000362 .elementor-element.elementor-element-20013d3{--width:30%;}.elementor-1000362 .elementor-element.elementor-element-56c5471{--width:30%;}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"1000362\" class=\"elementor elementor-1000362 e-loop-item e-loop-item-3004 post-3004 presentation type-presentation status-publish hentry publication_method-big_data publication_method-spatial_modeling publication_topic-ai_and_big_data publication_topic-tourist_flow_and_location\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-609babc2 e-flex e-con-boxed e-con e-parent\" data-id=\"609babc2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e984c5d elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2e984c5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-bookmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Presentation<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-calendar-times\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">01\/02\/2025<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74faa0f0 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"74faa0f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Spatial Analytics<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59f2741b e-con-full e-flex e-con e-child\" data-id=\"59f2741b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-392529c2 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"392529c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-school\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-202f0c3f elementor-widget elementor-widget-heading\" data-id=\"202f0c3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Workshop on Informatics, Data Science, and Economics in Hospitality and Tourism Research<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab99bee elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"ab99bee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-location-arrow\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d5ebe09 elementor-widget elementor-widget-heading\" data-id=\"5d5ebe09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">University of Houston, Houston, TX<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f211f1 e-con-full e-flex e-con e-child\" data-id=\"5f211f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-20013d3 e-con-full e-flex e-con e-child\" data-id=\"20013d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26cc96a elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"26cc96a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-down\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42bb837 elementor-widget elementor-widget-heading\" data-id=\"42bb837\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/sites.temple.edu\/yangyang\/files\/2025\/12\/When-\u2018Spatial-Means-Special-r.pdf\">Presentation file<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"1000362\" class=\"elementor elementor-1000362 e-loop-item e-loop-item-3040 post-3040 presentation type-presentation status-publish hentry publication_method-big_data publication_method-econometrics publication_method-spatial_modeling publication_topic-ai_and_big_data publication_topic-sustainability_and_resilience publication_topic-tourist_flow_and_location\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-609babc2 e-flex e-con-boxed e-con e-parent\" data-id=\"609babc2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e984c5d elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2e984c5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-bookmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Invited Talk<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-calendar-times\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">03\/04\/2024<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74faa0f0 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"74faa0f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">COVID19tourism Index and its application in tourism management<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59f2741b e-con-full e-flex e-con e-child\" data-id=\"59f2741b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-392529c2 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"392529c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-school\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-202f0c3f elementor-widget elementor-widget-heading\" data-id=\"202f0c3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">University of Perpignan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab99bee elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"ab99bee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-location-arrow\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d5ebe09 elementor-widget elementor-widget-heading\" data-id=\"5d5ebe09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Perpignan, France<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f211f1 e-con-full e-flex e-con e-child\" data-id=\"5f211f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-20013d3 e-con-full e-flex e-con e-child\" data-id=\"20013d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26cc96a elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"26cc96a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-down\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42bb837 elementor-widget elementor-widget-heading\" data-id=\"42bb837\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/sites.temple.edu\/yangyang\/files\/2020\/05\/introduction.pdf\">Presentation file<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"1000362\" class=\"elementor elementor-1000362 e-loop-item e-loop-item-3041 post-3041 presentation type-presentation status-publish hentry publication_method-big_data publication_method-spatial_modeling publication_topic-ai_and_big_data\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-609babc2 e-flex e-con-boxed e-con e-parent\" data-id=\"609babc2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e984c5d elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2e984c5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-bookmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Invited Talk<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-calendar-times\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">03\/08\/2023<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74faa0f0 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"74faa0f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Machine Learning and Artificial Intelligence Research in Tourism and Hospitality<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59f2741b e-con-full e-flex e-con e-child\" data-id=\"59f2741b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-392529c2 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"392529c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-school\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-202f0c3f elementor-widget elementor-widget-heading\" data-id=\"202f0c3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">University of Macau<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab99bee elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"ab99bee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-location-arrow\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d5ebe09 elementor-widget elementor-widget-heading\" data-id=\"5d5ebe09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Macau (Online)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f211f1 e-con-full e-flex e-con e-child\" data-id=\"5f211f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-20013d3 e-con-full e-flex e-con e-child\" data-id=\"20013d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26cc96a elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"26cc96a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-down\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42bb837 elementor-widget elementor-widget-heading\" data-id=\"42bb837\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/sites.temple.edu\/yangyang\/files\/2025\/12\/ML-AI-r.pdf\">Presentation file<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"1000362\" class=\"elementor elementor-1000362 e-loop-item e-loop-item-3047 post-3047 presentation type-presentation status-publish hentry publication_method-big_data publication_method-spatial_modeling publication_topic-ai_and_big_data\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-609babc2 e-flex e-con-boxed e-con e-parent\" data-id=\"609babc2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e984c5d elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2e984c5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-bookmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Invited Talk<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-calendar-times\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">09\/17\/2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74faa0f0 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"74faa0f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Tourist behavior analysis using online user generated data<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59f2741b e-con-full e-flex e-con e-child\" data-id=\"59f2741b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-392529c2 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"392529c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-school\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-202f0c3f elementor-widget elementor-widget-heading\" data-id=\"202f0c3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kyung Hee University<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab99bee elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"ab99bee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-location-arrow\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d5ebe09 elementor-widget elementor-widget-heading\" data-id=\"5d5ebe09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Seoul, Korea (Online)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f211f1 e-con-full e-flex e-con e-child\" data-id=\"5f211f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-20013d3 e-con-full e-flex e-con e-child\" data-id=\"20013d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26cc96a elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"26cc96a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-down\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42bb837 elementor-widget elementor-widget-heading\" data-id=\"42bb837\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/sites.temple.edu\/yangyang\/files\/2025\/12\/Tourist-behavior-analysis-r.pdf\">Presentation file<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6aad82b e-flex e-con-boxed e-con e-parent\" data-id=\"6aad82b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1bd0c5 elementor-widget elementor-widget-heading\" data-id=\"a1bd0c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related Resources<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2a0878 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"c2a0878\" data-element_type=\"widget\" data-e-type=\"widget\" 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.elementor-element.elementor-element-2aba6b3a.elementor-view-default .elementor-icon{color:#4A5568;border-color:#4A5568;}.elementor-1000405 .elementor-element.elementor-element-2aba6b3a.elementor-view-framed .elementor-icon, .elementor-1000405 .elementor-element.elementor-element-2aba6b3a.elementor-view-default .elementor-icon svg{fill:#4A5568;}.elementor-1000405 .elementor-element.elementor-element-2aba6b3a .elementor-icon{font-size:25px;}.elementor-1000405 .elementor-element.elementor-element-2aba6b3a .elementor-icon svg{height:25px;}.elementor-1000405 .elementor-element.elementor-element-45c78764 .elementor-heading-title{color:#4A5568;}@media(min-width:768px){.elementor-1000405 .elementor-element.elementor-element-37a55b7f{--width:30%;}.elementor-1000405 .elementor-element.elementor-element-695f76f6{--width:30%;}}\/* Start custom CSS for text-editor, class: .elementor-element-0efd0ae *\/.elementor-1000405 .elementor-element.elementor-element-0efd0ae .elementor-widget-container {\r\n    display: -webkit-box;\r\n    -webkit-box-orient: vertical;\r\n    -webkit-line-clamp: 4;  \/* \u8fd9\u91cc\u63a7\u5236\u884c\u6570\uff0c\u60f3\u663e\u793a\u51e0\u884c\u5c31\u586b\u51e0 *\/\r\n    overflow: hidden;\r\n    text-overflow: ellipsis;\r\n}\/* End custom CSS *\/<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"1000405\" class=\"elementor elementor-1000405 e-loop-item e-loop-item-1001276 post-1001276 resource type-resource status-publish hentry publication_method-big_data publication_method-econometrics publication_topic-experience\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"eael-wrapper-link-35b7c2c4 --eael-wrapper-link-tag\" href=\"https:\/\/sites.temple.edu\/yangyang\/resource\/restaurant-week-impact-explorer\/\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-35b7c2c4\" class=\"elementor-element elementor-element-35b7c2c4 e-flex e-con-boxed e-con e-parent\" data-id=\"35b7c2c4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ededf34 elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3ededf34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-bookmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Tool<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4914c4bb elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"4914c4bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Restaurant Week Impact Explorer<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0efd0ae elementor-widget elementor-widget-text-editor\" data-id=\"0efd0ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tool link: <a href=\"https:\/\/uflyy.github.io\/restaurant-week\/\">https:\/\/uflyy.github.io\/restaurant-week\/<\/a><br \/>\n<img decoding=\"async\" src=\"https:\/\/sites.temple.edu\/yangyang\/files\/2026\/06\/RW-impact-tool.png\" \/><br \/>\n<strong>Academic Reference:<\/strong><\/p>\n<div class=\"bg-gray-50 p-4 rounded-lg border border-gray-200 mb-8 text-sm text-gray-700\">\n<p class=\"pl-4 border-l-2 border-[#9D2235] mb-4\">Yang, Y., Yin, Q., Hwang, G. K., Liang, S., &amp; Yang, D. (forthcoming). Restaurant week paradox: Asymmetric effects of event-based marketing on online engagement.\u00a0<em>International Journal of Contemporary Hospitality Management<\/em>.<\/p>\n<p>1. Geographic Map View<\/p>\n<\/div>\n<ul class=\"text-sm text-gray-600 mb-6 space-y-2 list-disc pl-5\">\n<li><strong>Year Filtering:<\/strong>\u00a0Use the dropdown in the top right corner to filter participation status by a specific year.<\/li>\n<li><strong>Frequency Mapping:<\/strong>\u00a0If &#8220;All Years&#8221; is selected, the size (radius) of the cherry-red markers expands dynamically based on the total number of years a restaurant has participated.<\/li>\n<li><strong>Interaction:<\/strong>\u00a0Click on any marker to open an information popup with historical baseline data and predictive metrics.<\/li>\n<\/ul>\n<h3 class=\"text-lg font-bold text-gray-800\">2. Cohort Comparison<\/h3>\n<ul class=\"text-sm text-gray-600 mb-6 space-y-2 list-disc pl-5\">\n<li><strong>Purpose:<\/strong>\u00a0Compares the structural and baseline performance differences between restaurants that participated in RW versus those that did not.<\/li>\n<li><strong>Visual Variables:<\/strong>\u00a0Recharts-based grouped bar charts are used to visualize the mean values of quantitative variables (Rating, Review Volume, Local\/First-time mix) and the proportional makeup of categorical variables (Price Level, Fine Dining status).<\/li>\n<li><strong>Frequency Histogram:<\/strong>\u00a0When filtering by &#8220;All Years&#8221;, a unique frequency distribution chart activates, revealing the historical retention and loyalty of participating restaurants.<\/li>\n<\/ul>\n<h3 class=\"text-lg font-bold text-gray-800\">3. Single Unit Simulation<\/h3>\n<ul class=\"text-sm text-gray-600 mb-6 space-y-2 list-disc pl-5\">\n<li><strong>Purpose:<\/strong>\u00a0A sandbox environment detached from the map data. It allows you to model hypothetical scenarios based on econometric estimation formulas.<\/li>\n<li><strong>Controls:<\/strong>\u00a0Adjust the baseline consumer mix (Local Reviewers and First-Time Reviewers) and toggle the Fine Dining status to see real-time marginal treatment effects.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10d081c7 e-con-full e-flex e-con e-child\" data-id=\"10d081c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-695f76f6 e-con-full e-flex e-con e-child\" data-id=\"695f76f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2aba6b3a elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"2aba6b3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-link\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45c78764 elementor-widget elementor-widget-heading\" data-id=\"45c78764\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/uflyy.github.io\/restaurant-week\/\">Resource link<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"1000405\" class=\"elementor elementor-1000405 e-loop-item e-loop-item-1001150 post-1001150 resource type-resource status-publish has-post-thumbnail hentry publication_method-big_data publication_method-spatial_modeling publication_topic-ai_and_big_data publication_topic-tourist_flow_and_location\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"eael-wrapper-link-35b7c2c4 --eael-wrapper-link-tag\" href=\"https:\/\/sites.temple.edu\/yangyang\/resource\/bike-sharing-and-tourism-impact-tool\/\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-35b7c2c4\" class=\"elementor-element elementor-element-35b7c2c4 e-flex e-con-boxed e-con e-parent\" data-id=\"35b7c2c4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ededf34 elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3ededf34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-bookmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Tool<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4914c4bb elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"4914c4bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Bike sharing and tourism impact tool<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-325d1b4 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"325d1b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"1001151\" data-permalink=\"https:\/\/sites.temple.edu\/yangyang\/resource\/bike-sharing-and-tourism-impact-tool\/bikesharing\/\" data-orig-file=\"https:\/\/sites.temple.edu\/yangyang\/files\/2026\/03\/bikesharing.png\" data-orig-size=\"624,327\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"bikesharing\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/sites.temple.edu\/yangyang\/files\/2026\/03\/bikesharing-300x157.png\" data-large-file=\"https:\/\/sites.temple.edu\/yangyang\/files\/2026\/03\/bikesharing.png\" width=\"624\" height=\"327\" src=\"https:\/\/sites.temple.edu\/yangyang\/files\/2026\/03\/bikesharing.png\" class=\"attachment-large size-large wp-image-1001151\" alt=\"\" srcset=\"https:\/\/sites.temple.edu\/yangyang\/files\/2026\/03\/bikesharing.png 624w, https:\/\/sites.temple.edu\/yangyang\/files\/2026\/03\/bikesharing-300x157.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" data-attachment-id=\"1001151\" data-permalink=\"https:\/\/sites.temple.edu\/yangyang\/resource\/bike-sharing-and-tourism-impact-tool\/bikesharing\/\" data-orig-file=\"https:\/\/sites.temple.edu\/yangyang\/files\/2026\/03\/bikesharing.png\" data-orig-size=\"624,327\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"bikesharing\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/sites.temple.edu\/yangyang\/files\/2026\/03\/bikesharing-300x157.png\" data-large-file=\"https:\/\/sites.temple.edu\/yangyang\/files\/2026\/03\/bikesharing.png\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0efd0ae elementor-widget elementor-widget-text-editor\" data-id=\"0efd0ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tool link: <a href=\"https:\/\/uflyy.github.io\/bike-sharing\/\">https:\/\/uflyy.github.io\/bike-sharing\/<\/a><\/p>\n<p>The tool is an interactive, data-driven dashboard designed to visualize the synergistic relationship between urban micro-mobility and tourism. Grounded in empirical econometric research, the tool uses Chicago as a case study to demonstrate how bike-sharing systems impact the demand and visitor experience of nearby tourist attractions. It features interactive spatial mapping and a predictive policy simulator, bridging the gap between academic research and smart city tourism management.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10d081c7 e-con-full e-flex e-con e-child\" data-id=\"10d081c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-695f76f6 e-con-full e-flex e-con e-child\" data-id=\"695f76f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2aba6b3a elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"2aba6b3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-link\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45c78764 elementor-widget elementor-widget-heading\" data-id=\"45c78764\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/uflyy.github.io\/bike-sharing\/\">Resource link<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"1000405\" class=\"elementor elementor-1000405 e-loop-item e-loop-item-1001145 post-1001145 resource type-resource status-publish has-post-thumbnail hentry publication_method-big_data publication_method-econometrics publication_topic-ai_and_big_data publication_topic-digital_platform_and_pricing\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"eael-wrapper-link-35b7c2c4 --eael-wrapper-link-tag\" href=\"https:\/\/sites.temple.edu\/yangyang\/resource\/rating-adjustment-tool\/\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-35b7c2c4\" class=\"elementor-element elementor-element-35b7c2c4 e-flex e-con-boxed e-con e-parent\" data-id=\"35b7c2c4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ededf34 elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3ededf34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-bookmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Tool<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4914c4bb elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"4914c4bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Rating Adjustment Tool<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-325d1b4 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"325d1b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-attachment-id=\"1001146\" data-permalink=\"https:\/\/sites.temple.edu\/yangyang\/resource\/rating-adjustment-tool\/rating\/\" data-orig-file=\"https:\/\/sites.temple.edu\/yangyang\/files\/2026\/03\/rating.png\" data-orig-size=\"624,343\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"rating\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/sites.temple.edu\/yangyang\/files\/2026\/03\/rating-300x165.png\" data-large-file=\"https:\/\/sites.temple.edu\/yangyang\/files\/2026\/03\/rating.png\" width=\"624\" height=\"343\" src=\"https:\/\/sites.temple.edu\/yangyang\/files\/2026\/03\/rating.png\" class=\"attachment-large size-large wp-image-1001146\" alt=\"\" srcset=\"https:\/\/sites.temple.edu\/yangyang\/files\/2026\/03\/rating.png 624w, https:\/\/sites.temple.edu\/yangyang\/files\/2026\/03\/rating-300x165.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" data-attachment-id=\"1001146\" data-permalink=\"https:\/\/sites.temple.edu\/yangyang\/resource\/rating-adjustment-tool\/rating\/\" data-orig-file=\"https:\/\/sites.temple.edu\/yangyang\/files\/2026\/03\/rating.png\" data-orig-size=\"624,343\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"rating\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/sites.temple.edu\/yangyang\/files\/2026\/03\/rating-300x165.png\" data-large-file=\"https:\/\/sites.temple.edu\/yangyang\/files\/2026\/03\/rating.png\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0efd0ae elementor-widget elementor-widget-text-editor\" data-id=\"0efd0ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tool link: <a href=\"https:\/\/uflyy.github.io\/rating-adjustment\/\">https:\/\/uflyy.github.io\/rating-adjustment\/<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span data-path-to-node=\"0,1\"><span class=\"citation-226\">The <\/span><b data-path-to-node=\"0,1\" data-index-in-node=\"4\"><span class=\"citation-226\">Rating Adjustment Tool<\/span><\/b><span class=\"citation-226\"> is an advanced analytical web application designed to standardize hotel online reviews by correcting for &#8220;scaling heterogeneity&#8221;\u2014the phenomenon where different types of reviewers interpret and use rating scales differently<\/span><\/span><span data-path-to-node=\"0,3\">. <\/span><span data-path-to-node=\"0,5\"><span class=\"citation-225\">Powered by a Hierarchical Ordered Probit (HOPIT) model grounded in peer-reviewed academic research <\/span><\/span><span data-path-to-node=\"0,8\"><span class=\"citation-224\">, the tool mathematically controls for systematic response biases tied to traveler demographics (such as age and gender) and trip characteristics (such as travel type and reviewer expertise)<\/span><\/span><span data-path-to-node=\"0,10\">. <\/span><span data-path-to-node=\"0,12\"><span class=\"citation-223\">By offering individual review adjustments, hotel-level aggregate score calculations, and batch CSV processing, the tool effectively translates subjective, raw user ratings into objective, comparable latent scores and standardized 1\u20135 metrics, ensuring fairer and more accurate hotel evaluations<\/span><\/span><span data-path-to-node=\"0,14\">.<\/span><\/p>\n<section class=\"mb-8\">\n<h2 class=\"text-lg font-semibold border-b border-slate-200 pb-2 mb-4\"><\/h2>\n<p class=\"text-sm leading-relaxed mb-2\">This rating adjustment tool is built on the theoretical framework and empirical results from the following paper:<\/p>\n<blockquote class=\"bg-slate-50 border-l-4 border-[#A41E35] p-4 text-sm font-medium italic\"><p>Leung, X. Y., &amp; Yang, Y. (2020). Are all five points equal? Scaling heterogeneity in hotel online ratings. International Journal of Hospitality Management, 88, 102539.<\/p><\/blockquote>\n<\/section>\n<section class=\"mb-8\">\n<p class=\"text-sm leading-relaxed mb-4\">\n<\/section>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10d081c7 e-con-full e-flex e-con e-child\" data-id=\"10d081c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-695f76f6 e-con-full e-flex e-con e-child\" data-id=\"695f76f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2aba6b3a elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"2aba6b3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-link\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45c78764 elementor-widget elementor-widget-heading\" data-id=\"45c78764\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/uflyy.github.io\/rating-adjustment\/\">Resource link<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Big Data Why is this method important?The integration of Big Data and analytical tools allows researchers to capture real-time tourist behaviors and process vast amounts of unstructured data (text, images, &hellip;<\/p>\n","protected":false},"author":4944,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"footnotes":""},"class_list":["post-1000459","page","type-page","status-publish","hentry"],"acf":[],"jetpack-related-posts":[{"id":1000519,"url":"https:\/\/sites.temple.edu\/yangyang\/ai\/","url_meta":{"origin":1000459,"position":0},"title":"AI and Big Data","author":"Yang Yang","date":"January 1, 2026","format":false,"excerpt":"AI and Big Data Why is this topic important?\u00a0Big data and Artificial Intelligence (AI) offer unprecedented opportunities to monitor, forecast, and manage tourism activities in real-time, overcoming the time lags associated with traditional survey data. These technologies enable the processing of unstructured data (text, images, video) to extract insights about\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":664,"url":"https:\/\/sites.temple.edu\/yangyang\/","url_meta":{"origin":1000459,"position":1},"title":"Home","author":"Yang Yang","date":"December 27, 2025","format":false,"excerpt":"Prof. Yang2 STHM, Temple University I study how tourism and hospitality systems grow, adapt, and recover through econometrics, spatial modeling, big data, and AI. Econometrics Big Data\u00a0 Spatial Modeling Meta Analysis VIEW RESEARCH PUBLICATIONS SSCI PUBLICATIONS 0 + YEARS OF DATA 0 + IND. PROJECTS 0 + GLOBAL SCIENTISTS Top\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2026\/04\/Image_20260422190921_980_243-936x1024.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2026\/04\/Image_20260422190921_980_243-936x1024.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2026\/04\/Image_20260422190921_980_243-936x1024.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2026\/04\/Image_20260422190921_980_243-936x1024.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":8,"url":"https:\/\/sites.temple.edu\/yangyang\/home\/","url_meta":{"origin":1000459,"position":2},"title":"About Me","author":"Yang Yang","date":"April 30, 2013","format":false,"excerpt":"About Me Prof. Yang2 Professor and Department ChairSchool of Sport, Tourism and Hospitality Management, Temple University Linkedin Researchgate Google Orcid Biography Dr. Yang Yang studies how tourism, hospitality, and event systems respond to market change, spatial mobility, technology, and disruption. His work combines econometrics, spatial analytics, big data, and AI\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/sites.temple.edu\/yangyang\/files\/2013\/04\/jr-Yang-Yang_02-e1504066359651.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1000629,"url":"https:\/\/sites.temple.edu\/yangyang\/consulting\/","url_meta":{"origin":1000459,"position":3},"title":"Consulting","author":"Yang Yang","date":"January 1, 2026","format":false,"excerpt":"Consulting Who I Help DMOs, tourism boards, hotel companies, airports, event organizations, public agencies, technology firms. What Problems I Solve Demand forecasting, visitor flow modeling, event impact analysis, hotel feasibility, destination recovery, market segmentation, AI\/data strategy. Selected Services Smart Tourism System Engineering Designing interoperable digital ecosystems for destinations. Focus on\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1000442,"url":"https:\/\/sites.temple.edu\/yangyang\/econometric\/","url_meta":{"origin":1000459,"position":4},"title":"econometric","author":"Yang Yang","date":"December 31, 2025","format":false,"excerpt":"Econometrics Why is this method important?\u00a0Econometric modeling is essential for establishing causal relationships, forecasting economic trends, and controlling for confounding variables in complex tourism systems. It allows researchers to move beyond simple correlations to understand the structural mechanisms driving phenomena such as hotel performance, regional growth, and inequality. Advanced econometric\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1000511,"url":"https:\/\/sites.temple.edu\/yangyang\/flow\/","url_meta":{"origin":1000459,"position":5},"title":"Tourism Flows and Location","author":"Yang Yang","date":"January 1, 2026","format":false,"excerpt":"Tourist Flows and Location Why is this topic important?\u00a0Understanding the spatial distribution and movement of tourists is fundamental for destination management, marketing, and infrastructure planning. Tourist flows are not random; they are shaped by destination attractiveness, transport connectivity, and spatial interactions between regions. Analyzing these patterns at both macro (inter-city)\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/sites.temple.edu\/yangyang\/wp-json\/wp\/v2\/pages\/1000459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.temple.edu\/yangyang\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sites.temple.edu\/yangyang\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sites.temple.edu\/yangyang\/wp-json\/wp\/v2\/users\/4944"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.temple.edu\/yangyang\/wp-json\/wp\/v2\/comments?post=1000459"}],"version-history":[{"count":16,"href":"https:\/\/sites.temple.edu\/yangyang\/wp-json\/wp\/v2\/pages\/1000459\/revisions"}],"predecessor-version":[{"id":1000794,"href":"https:\/\/sites.temple.edu\/yangyang\/wp-json\/wp\/v2\/pages\/1000459\/revisions\/1000794"}],"wp:attachment":[{"href":"https:\/\/sites.temple.edu\/yangyang\/wp-json\/wp\/v2\/media?parent=1000459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}