Publications

  • Hampton W., Alm, K., Venkatraman, V., Tehila, N., and Olson, I. Dissociable Frontrostriatal White Matter Connectivity Underlies Reward and Motor Impulsivity, NeuroImage (In Press).
  • Yoon, S., Vo, K.D., and Venkatraman, V. Variability in Decision Strategies Across Description-based and Experience-based Decision Making, Journal of Behavioral Decision Making (In Press).
  • Martinez, D. L.*, Venkatraman, V.*, Brusoni, S., and Zollo, M. Cognitive Neurosciences and Strategic Management: Opportunities and Challenges in Tying the Knot. Advances in Strategic Management, Vol 32 (2015), 351-370.
  • Plassmann, H., Venkatraman, V., Huettel, S., Yoon, C. Consumer Neuroscience: Applications, Common Criticisms and Possible Solutions. Journal of Marketing Research (52:4 (2015), 427-435).
  • Venkatraman, V., Dimoka, A., Pavlou, P., Vo, K., Hampton, W., Bollinger, B., Hershfield, H., Ishihara, M., Winer, R. Predicting Advertising Success: New Insights from Neuroscience and Market Response Modeling. Journal of Marketing Research (52:4 (2015), 436-452).
  • Venkatraman, V., Payne, J.W. and Huettel, S.A. An Overall Probability of Winning Heuristic for Complex Risky Decisions: Choice and Eye Fixation Evidence, Organizational Behavior and Human Decision Processes (In Press).
  • Venkatraman, V. Why Bother with the Brain? A Role for Decision Neuroscience in Understanding Strategic Variability. (Special Issue Editors: Pamma, C. V. S., and Srinivasan, N.), Decision Making: Neural and Behavioral Approaches, Progress in Brain Research, 202 (2012).
  • Venkatraman, V., and Huettel, S.A. Strategic Control in Decision Making Under Uncertainty, European Journal of Neuroscience, 35:7 (2012), 1075-82.
  • Venkatraman, V., Clithero, J. A, Fitzsimons, G. J. and Huettel, S. A. New Scanner Data for Brand Marketers: How Neuroscience can Help Better Understand Differences in Brand Preferences, Journal of Consumer Psychology 22:1 (2012), 143-153.
  • Venkatraman, V., Huettel, S.A., Chuah, Y.M.L., Payne, J.W. and Chee, M.W.L. Sleep Deprivation Biases Neural Mechanisms Underlying Economic Preferences, Journal of Neuroscience, 31: 10 (2011), 3712-18.
  • Venkatraman, V., Taren, A.T. and Huettel, S.A. A parallel functional topography between Medial and Lateral Prefrontal Cortex: Evidence and Implications for Cognitive Control, Journal of Neuroscience, 31:13 (2011), 5026-31.
  • Venkatraman, V., Rosati, A., Taren, A. and Huettel, S.A. Resolving Response, Decision and Strategic Control: Evidence for Functional Topography in Dorsomedial Prefrontal Cortex, Journal of Neuroscience, 29:42 (2009), 13158-64.
  • Venkatraman, V., Ritchey, M. and Reeck, C. Post-choice Revaluation of Hedonic Preferences: Insights from Functional Imaging. Frontiers in Human Neuroscience General Commentary, doi: 10.3389 (2009).
  • Venkatraman, V., Payne, J.W., Bettman, J.R., Luce, M.F. and Huettel, S.A. Separate Neural Mechanisms Underlie Choices and Strategic Preferences in Risky Decision Making, Neuron, 62:4(2009), 593-602.
  • Venkatraman, V., Chuah, Y.M.L., Huettel, S.A. and Chee, M.W.L. Sleep Deprivation Elevates Expectation of Gains and Attenuates Response to Losses Following Risky Decisions, Sleep 30:5 (2007), 604-609.
  • Venkatraman, V., Soon, C.S., Chee, M.W.L. and Ansari, D. Effect of Language Switching on Arithmetic: A Bilingual fMRI Study. Journal of Cognitive Neuroscience 18:1 (2006), 64-74.
  • Venkatraman, V., Ansari, D. and Chee, M.W.L. Neural Correlates of Symbolic and Non-symbolic Arithmetic: Evidence from Exact and Approximate Addition, Neuropsychologia, 45 (2005), 744-753.
  • Lee, K., Lim, Z.Y., Yeong, S.H., Ng, S.F., Venkatraman, V. and Chee, M.W.L. Strategic Differences in Algebraic Problem Solving:  Neuroanatomical Correlates. Brain Res (2007). 1155:163-71.
  • Chuah, Y.M.L., Venkatraman, V., Dinges, D and Chee, M.W.L. The Neural Basis of Interindividual Variability in Inhibitory Efficiency after Sleep Deprivation. Journal of Neuroscience, 26(27), 2006, 7156-62.
  • Chee, M.W.L., Goh, J.O.S., Venkatraman, V., Tan, J.C., Gutchess, A., Hebrank, A., Leshakar, E. and Park, D. Age Related Changes in Object Processing and Contextual Binding Revealed Using fMR-Adaptation, Journal of Cognitive Neuroscience 18, 2006, 495-507
  • Chee, M.W., Chuah, Y.M.L., Venkatraman, V., Chan, W.Y., Philip, P. and Dinges, D.F. Functional Imaging of Working Memory Following Normal Sleep and after 24 and 35 h of Sleep Deprivation: Correlations of Fronto-Parietal Activation with Performance, NeuroImage (2006), 31(1), 419-438.
  • Ansari, D., Fugelsang, J.A., Dhital, B. and Venkatraman, V. Dissociating response conflict from numerical magnitude processing in the brain: an event-related fMRI study. NeuroImage (2006) 32(2), 799-805.
  • Choo, W.C., Lee, W.W., Venkatraman, V., Sheu, F.S. and Chee, M.W.L. Dissociation of Cortical Regions Modulated by both Working Memory Load and Sleep Deprivation and Sleep Deprivation Alone. NeuroImage 25:2 (2005), 579-87
  • Chee, M.W.L., Venkatraman, V., Westphal, C. and Soon, C.S. Comparison of block and event-related fMRI designs in evaluating the word frequency effect. Human Brain Mapping 2003, 18(3): 186-193.
  • Soon, C.S., Venkatraman, V. and Chee, M.W.L. Stimulus Repetition and Hemodynamic Response Refractoriness in Event Related fMRI, Human Brain Mapping, 20, 2003, 1-12.
  • Chee, M.W.L., Lee, H.L., Soon, C.S., Westphal, C and Venkatraman, V. Reproducibility of Word Frequency Effect: Comparison of Signal Change and Voxel Counting. NeuroImage (2003). 18(2), 468-482.