{"id":1055,"date":"2016-10-01T13:16:54","date_gmt":"2016-10-01T17:16:54","guid":{"rendered":"https:\/\/sites.temple.edu\/turiskcommlab\/?p=1055"},"modified":"2022-08-30T19:06:23","modified_gmt":"2022-08-30T23:06:23","slug":"how-do-low-literacy-populations-perceive-dirty-bombs-implications-for-preparedness-messages","status":"publish","type":"post","link":"https:\/\/sites.temple.edu\/turiskcommlab\/2016\/10\/01\/how-do-low-literacy-populations-perceive-dirty-bombs-implications-for-preparedness-messages\/","title":{"rendered":"How Do Low-Literacy Populations Perceive \u201cDirty Bombs\u201d? Implications for Preparedness Messages"},"content":{"rendered":"\t\t
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Abstract:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Potential terror events such as \u201cdirty bombs\u201d could have significant public health effects, but little is known about how low-literacy populations perceive dirty bombs, their trust in public health or government officials to provide credible information, and their willingness to comply with recommended actions. We surveyed 50\u2009low-literacy adults from a large urban center; they were mostly members of ethnic minority groups. We used unique social marketing methods\u2014perceptual mapping and vector message modeling\u2014to create 3-dimensional models that reflected respondents’ knowledge of what a dirty bomb is, their intended behaviors should one occur, and their concerns about complying with \u201cshelter in place\u201d recommendations. To further understand individual variations in this at-risk group, a k-means cluster analysis was used to identify 3 distinct segments, differing on trust of local authorities and their emergency response, willingness to comply with emergency directives, and trust of information sources. Message strategies targeting each segment were developed to focus on concepts important to moving the groups toward a \u201cshelter in place\u201d behavior, revealing key differences in how best to communicate with risk communication. We discuss how these methods helped elucidate specific differences in each segment’s understanding of and likely response during the event of a \u201cdirty bomb\u201d and how these techniques can be used to create more effective message strategies targeted to these groups.<\/span><\/p><\/div>

Potential terror events such as \u201cdirty bombs\u201d could have significant public health effects, but little is known about how low-literacy populations perceive dirty bombs, their trust in public health or government officials to provide credible information, and their willingness to comply with recommended actions. The authors surveyed 50\u2009low-literacy adults from a large urban center, most of whom were members of ethnic minority groups. They discuss how the techniques they used can help to create more effective message strategies targeted to these groups.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Bass SB, Gordon TF, Maurer L, et al. How do low-literacy populations perceive \u201cdirty bombs\u201d? Implications for preparedness messages.\u00a0Health Security<\/i>. October 2016;14(5):331-344. doi:10.1089\/hs.2016.0037<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

View the Article Abstract: Potential terror events such as \u201cdirty bombs\u201d could have significant public health effects, but little is known about how low-literacy populations…<\/p>\n

Continue readingHow Do Low-Literacy Populations Perceive \u201cDirty Bombs\u201d? Implications for Preparedness Messages<\/span><\/a><\/div>\n","protected":false},"author":16905,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[22,8],"tags":[],"class_list":["post-1055","post","type-post","status-publish","format-standard","hentry","category-2016-publications","category-publications","entry"],"_links":{"self":[{"href":"https:\/\/sites.temple.edu\/turiskcommlab\/wp-json\/wp\/v2\/posts\/1055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.temple.edu\/turiskcommlab\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.temple.edu\/turiskcommlab\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.temple.edu\/turiskcommlab\/wp-json\/wp\/v2\/users\/16905"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.temple.edu\/turiskcommlab\/wp-json\/wp\/v2\/comments?post=1055"}],"version-history":[{"count":0,"href":"https:\/\/sites.temple.edu\/turiskcommlab\/wp-json\/wp\/v2\/posts\/1055\/revisions"}],"wp:attachment":[{"href":"https:\/\/sites.temple.edu\/turiskcommlab\/wp-json\/wp\/v2\/media?parent=1055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.temple.edu\/turiskcommlab\/wp-json\/wp\/v2\/categories?post=1055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.temple.edu\/turiskcommlab\/wp-json\/wp\/v2\/tags?post=1055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}