{"id":720,"date":"2020-11-04T15:53:48","date_gmt":"2020-11-04T20:53:48","guid":{"rendered":"https:\/\/sites.temple.edu\/tomkinss\/?page_id=720"},"modified":"2025-07-08T15:59:55","modified_gmt":"2025-07-08T19:59:55","slug":"about-rcl","status":"publish","type":"page","link":"https:\/\/sites.temple.edu\/turiskcommlab\/about-rcl\/","title":{"rendered":"About RCL"},"content":{"rendered":"\t\t
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Established in 2007 by founding director Dr. Tom Gordon and directed by Dr. Sarah Bass since 2012, the Risk Communication Laboratory is committed to developing meaningful health communication that helps people make informed decisions about their health. <\/span><\/p>

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Approach<\/b>\u00a0\u00a0<\/span><\/h2>

We believe health communication messaging must meet the needs of all communities. We use innovative commercial marketing techniques and strategies to target messages to the needs of our \u201cconsumers\u201d to empower individuals to make informed health decisions.<\/span><\/p>

Key Research Areas & Advancements<\/b>\u00a0<\/span><\/h2>

We use Psycho-marketing Methods to understand people\u2019s<\/b> perceptions and decision-making barriers. This mixes psychology, health communication, and marketing strategies to effectively persuade people to think about health decisions differently. Some of the methods we use include:\u00a0<\/span><\/p>