Crystal is a graduate student at the Fox School of Business pursuing an M.S in Enterprise Marketing Management. Her interests rely on the evolution of companies through innovative strategies and tools that encompasses this like Public Relations, Market Research, Advertising, etc. She graduated in December 2016 from the University of Puerto Rico, Rio Piedras Campus with a B.A in Public Relations and Advertising and a minor in Marketing. Her research topics have varied along the years by doing Market Research for the Department of Agriculture of Puerto Rico for their upcoming projects in 2016-2017 and also creating a Public Relations campaign for a Puerto Rican professor who is visually impaired and gives Programming classes to kids with all types of mental and physical disabilities.
Currently, Crystal is interested in how digital tools, such as 3D Printing and Data Visualization software, can aid to have a better understanding of consumers’ behaviors and shopping patterns for any kind of product of service.