Luling Huang is a Ph.D. student in Media & Communication. His research areas are in political discussion, group interaction process, as well as belief and attitude change. His past research focused on how identity is used and achieved in everyday social interaction on digital platforms. At the Digital Scholarship Center, he works on a project investigating how conversational structure influences attitude change in online political discussion. He has conducted his studies with conversation analysis, computer-mediated discourse analysis, and narrative analysis. He has quantitative research skills in multivariate technique for social sciences. At DSC, he is exploring new ways to quantify and analyze conversation analytic data.


Luling holds an M.A. in Media Studies from the University of Texas at Austin, and a B.A. in Television Directing & Editing from Communication University of China in Beijing. He has skills in digital video shooting and editing. His other ongoing projects include working on a mathematical model to predict polarization and oscillation in belief change, and investigating storytelling in YouTube’s comment sections.