Do you know that the total daily newspaper circulation in the US, both for print and digital media reached 24.3 million during weekdays and 25.8 million during Sundays in 2020? Today, an online magazine or newspaper is a powerful tool for reaching out to your customers. A majority of online readers complete some kind of action after scheming through a web magazine article. For instance, they can visit a linked landing page, sign up for more news, or even recommend the magazine to their friends and family.
For the reasons, starting a web magazine sounds like an excellent plan for interacting with the online masses. But how else is starring a web magazine beneficial to you, especially if you run a business? Does it help you build your business brand? What will be the outlook of your personal brand? Check out these eight benefits to learn more.
1. Reach Readers Beyond Your Geographical Location
You already know that the internet penetrates every part of the globe. Generally, 59.9% of the global population can access the internet. That is about 4.66 billion people, all with the potential of becoming your loyal customers or subscribers. Even if you don’t charge subscription fees, you can add loyal readers to your advertisement email list.
However, hooking up a global audience with your digital content doesn’t happen overnight. You have to create a name first and build a strong personal brand. For instance, it will help if you become a Forbes contributor first before launching your web magazine. Getting your byline in such a reputable online magazine will earn you the trust of industry experts and professionals. Eventually, you’ll win the trust of the average consumer and get more people to read your other publications.
2. Share More Interactive Content
The best thing about sharing digital content is that you can make it as interactive as possible. No one wants to read huge paragraphs without a break that immerses them deep into the content. You can embed GIFs, videos, and high-quality animations to hook the reader. Also, you can add explanatory charts and graphs that expound on a topic to enhance the experience of the average reader.
If you’re promoting a product, you can allow readers to buy directly by clicking embedded links on the web magazine. Thar’s the kind of interaction that the average consumer wants to experience in 2021 and beyond.
3. Earn Revenue From Advertisements
This is the best part of starting an online magazine—earning passive income from advertisements around the clock. When you build a loyal readership base, the revenues generated from advertisements will even be enough to cover the publishing costs.
You can earn advertisement revenues by letting other brands book a space on your web pages. Alternatively, you can join Google AdSense.
4. Get More Content for Your Social Media
It’s easier to share digital magazine content on social media as opposed to a physical magazine. In the latter, a user may get interested in the content but the interest will thwart down quickly if they can’t access it through a shareable link. However, for a digital magazine, you can tease the content and include an access link beneath it. This will eventually yield more readership and engagement.
5. Interact With Customers on the Spot
Would you like to know what’s on the mind of your followers after they read your publication? A web magazine makes that easier than you can imagine. You’ll get real-time feedback when customers leave comments discussing the content of your online magazine. For a physical magazine, you can only get feedback through emails or opinion polls. This can take days, if not weeks.
Also, sharing online publications makes it easier to access Goggle analytics and know how much traffic visited the page. Getting insights from this level of interaction means you can improve your service as you deem fit.
6. Convenient for Readers
Web magazines are convenient to access, read, and share with anyone over the internet. However, you should optimize your website for mobile compatibility to give your readers and customers a good experience. Currently, more than 2 billion consumers use smartphones only to access the internet. By 2025, more than 72% of global consumers will also shift to using mobile phones only to access the internet.
Also, since the time for publishing digital content is much less than physical magazines, you can give your readers relevant news at all times.
7. Cost-Effective
How much do you think it will cost you to produce a printable magazine for all your readers? Unless you’re running a giant corporation, the costs can be out of your scope. Similarly, it’s not a guarantee that you’ll always have ready buyers
On the other hand, it is relatively affordable to produce a digital magazine. Since the costs are low, you can choose to give access to your readers for free or at a weekly/annual subscription. Even better, you don’t need to worry about distribution costs or wastage from unsold copies.
Launch Your Web Magazine Today
This is just a sneak peek into what you'll experience by starting your web magazine. There is more to it, especially if you can offer fun and interactive content. Besides the revenues, you get to build a solid online reputation, something that is priceless.