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Content Marketing

“Content is King” – Bill Gates 1996

Even though this quote is almost 25 years old, it is still more relevant than ever. You can find content anywhere you go. Whether in the form of videos, blogs, articles, social media posts, and pictures, content is almost impossible to avoid. Obviously, there are some positives and negatives to this, but if done right, creating content can be an incredibly useful and effective tool that can boost organic traffic to your website and bring awareness to your brand or company. Listed below are some useful forms of content to consider if you’re looking to put yourself in front of your target audience.

Blog Writing

Depending on the type of service and product being offered, blog writing is almost always an absolute must. Writing valuable and informative content can show expertise in your field. Not only can blog writing help bring in organic search traffic, but it can also help your website rank better if you’re generally writing within a specific niche (as long as you nail down your site’s internal linking structure.) Blog writing should always be for the reader, plain and simple. That still doesn’t mean that you should avoid optimizing your content. Instead, you should focus on writing fully comprehensive content that’s valuable to a user by answering any queries (or problems) the searcher may have.  Still, optimizing your content using keywords relevant to your content topic will allow search engines to understand what you’re writing about and rank higher organically. Higher organic rankings will usually translate into traffic increases (as long as your topic is related to something a user would search for.) 

As I mentioned previously, blog content still needs to be written for a reader not a search engine, so try to be conscious when you’re optimizing your content that don’t over spam a keyword or add anything that will make your content seem spammy. So to prevent spamming your target keyword (or diluting your content quality), you’ll need to specify your target keyword and any relevant variations before you write your content. Once you have those set, you’ll want to perform on-page SEO on your post by adding these keywords (plural is the key word here, no pun intended)  into the heading tags (h1s, h2s, h3s), meta tags (the title tag and meta description), and within the body of the content.

Video Content

Previously, videos haven’t been considered a main priority when it comes to content marketing. Next to Google, Youtube is the most popular website when it comes to monthly visits. Even with that being said, Youtube can techincally even be classified as a Search Engine being ranked second next to Google. Still, while it might seem pointless creating video content given the sheer amount of content that’s published every day, it is still absolutely valuable to include additional media content within your site, and especially within your content. Even with that being said, video content is also an effective way to captivate and communicate with your audience, and create a larger following. Younger generations are more likely to view your videos via YouTube than older generations, who are more likely to prefer reading. In fact, a study by Statista found that 77% of all internet users ages 15-25 are active on Youtube compared to 67% of all ages 56+

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Infographics

Believe it or not, using educational and informative infographics is a great way to boost SEO indirectly. This might not seem like the case, but there are two main benefits to including infographics within your content. The first is that it opens the potential up for your infographic being shared by other websites, meaning you’ll receive credit for your design in the form of a link. Link building is one of the most valuable strategies for SEO and can have extremely beneficial for your website if done right. It’s a complicated process trying to earn links organically, but infographics that are useful and helpful will certainly help with these efforts.

Not only do infographics help with link-building strategies, but they are also just great for breaking up a piece of text. Some readers skim when they read by looking at headings and images, so the best way to target these readers is by creating an infographic that briefly summarizes what your content is about. This will make your content more valuable to that reader, and we’ll likely bring them back if they find your information helpful. Content should always be a perfect balance of education and entertainment.

Frequently Asked Questions and People Also Ask

While these might be more inclined to an SEO strategy, FAQs are a straightforward and straight-to-the-point form of content that helps readers find what they’re looking for without scrolling through a whole article or blog post. An FAQ section is usually a small page that answers straightforward questions that a reader might have. This can be useful for companies that offer a specific product or service. This section should be easily navigable and offer clarity to those who would benefit from your firm’s offering.

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