The Miracle Plant

Sick.  In pain.  Tired.  Fighting for her life.  Sam is a leukemia patient in Seattle, Washington, enduring radiation on a daily basis.  Her hair has fallen out, but that is the least of her problems.  She is in constant pain from the chemotherapy and gets sick throughout the day due to her constant nausea.  She is only allowed specific medications and even then, she does not like the side effects that these medications have on her body.  Her friend came over to visit and care for her one night and suggested that Sam try marijuana to help with her pain and nausea.  Sam was unsure about the drug, since it was illegal.  Her main concern was the risks that she would be taking by consuming an illegally bought drug, including it being laced with something dangerous.  Sam agrees to try the drug, since her friend had some, and quickly realized the relief it brought her.  It helped with her nausea, pain, and insomnia.  It made her feel like a person again.  There was only one problem: she did not know how to find it, where to get it, and again, the risks were high buying illegal drugs.  With her fear of purchasing a drug that may be laced with other harmful or addictive drugs, she contacted her doctor for more information.  She told her doctor about the relief that marijuana had given her, but unfortunately, the doctor explained the situation that Sam’s state and many others were in.  Sam’s state had not legalized recreational marijuana, nor had they legalized medical marijuana.  Sam would continue to suffer through her cancer treatment when she could be ingesting a completely natural, and beneficial plant to help ease her symptoms.

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The Rhetoric of Dawn

Dawn’s ‘Wildlife Campaign’ includes an emotionally moving and impactful storyline in their commercial Cleaning Oil Spills.  The company uses a series of rhetorical tactics to make their point that by buying Dawn’s product, not only are you buying the best dish soap, but you are supporting a good cause.  Dawn demonstrates this through the use of pathos, ethos, logos, and kairos.  The commercial’s main tactic is the rhetorical strategy pathos.  This rhetorical principle can be seen throughout the entire storyline, starting with the rescue of threatened animals on the beach to the rehabilitation of these animals and finally the release back into the ocean.  Dawn plays on viewer’s emotions by showing adorable animals who have been harmed by oil spills.  The storyline of the commercial continues with the narrator explaining and showing that animal rescuers use Dawn soap to clean and rehabilitate these animals who have been harmed because the soap is “tough on grease, yet gentle [enough to be used on an animal].”  The use of pathos continues by making people’s emotions run high when the animals are shown being released from cages and back into the wild after being cleaned and removed of the life-threatening grease and oil that they were encompassed in.  Throughout the entire commercial, moody music is playing to further emphasize the feel of empathy and care. 

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Representing Race

According to Green Book, a true story of an unlikely friendship, “it takes courage to win peoples’ hearts.”  But, even with courage, winning peoples’ hearts is a great challenge.  This semester we focused on different forms of media that represent the trying, draining, impossible times that people of different races went through in history.  We heard, read, and watched first-hand accounts of these events and made connections to our world today.  Although the movie Green Book is set in 1962, I believe that there are many lessons to be learned for the present-day individual, just like the other media we have addressed throughout the semester.  In addition to this, Green Book has many connections to the other things we have studied this semester.  Although all very different, 12 Years a Slave, The Case for Reparations, and 13th are all passing along the same type of message: racism causes innocent people to suffer through unfair consequences for having a certain skin tone.

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The Advertising Industry and Artificial Intelligence

Can you imagine a world where technology and robots can do anything?  Well we are living in that world.  It is just a matter of time before Artificial Intelligence technology dominates the working world and one industry that will utilize this technology is the advertising industry.  The advertising industry has three main steps to their traditional advertising process: the consumer journey, the design process, and media planning and buying.  Artificial Intelligence has the ability to impact these steps forever by expanding advertising’s existing goals and making the process more efficient.

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