Walking up the steps of the Philadelphia Museum of Art, numerous people can be seen visiting the beautiful view of City Hall that was shown in the first Rocky movie. Unfortunately, a lot of them don’t venture past the steps, choosing to skip the rest of the museum altogether. Most people even refer to the area as the Rocky Steps instead of the Philadelphia Museum of Art steps. Although many think of the museum as just a tourist attraction and a movie location, it is much more than that. The Philadelphia Museum of Art takes notable action to make art more accessible to the public and grow people’s appreciation for it.
Museum History

The Philadelphia Museum of Art is one of the nation’s finest, holding over 200,000 pieces reflecting the city and world’s art. It established its Department of Urban Outreach in 1970, with the goals of reaching new audiences and bringing art into Philadelphia’s neighborhoods. Throughout years of new programs and initiatives, the Philadelphia Museum of Art has stayed grounded in its “belief that the arts can positively transform society.” Read more about PMA’s history here.
Community Outreach

PMA has partnered with many Philadelphia organizations to host art events outside of the museum. One example is PMA’s Inside Out Program, which brought high-quality reproductions of the museum’s works to outdoor spaces and communities across the Philadelphia. By inviting communities to experience the artwork, PMA gave artistic opportunities to people who possibly wouldn’t have been able to view the works at the museum, or wouldn’t have had any previous interest in visiting the museum.
Artist Memberships
The Philadelphia Museum of Art offers discounted membership programs to artists who work in mediums shown in the museum’s collection. Artists create the work that make museums such special places, and PMA strives to make itself more accessible to them.
Friday Nights

Admission is also cheaper on PMA’s Friday Night Lounge nights, when the museum stays open until 8:30 and hosts Philadelphia musicians, DJs, and performers. By lowering admission prices and transforming the museum into a place for celebration, PMA invites a new audience of people not interested in the typical art museum experience. The Friday Night celebrations are a great way to get more people in the doors and interested in art.
Kids Programs
Delivering accessibility across all ages, PMA’s Art Kids Program welcomes families to bring their children in for a more interactive museum experience. The Art Kids program offers art classes where they can take guided tours through the galleries and participate in hands-on projects. With this art workshop, PMA makes an artistic experience specifically curated for children. It gives a different age range the opportunity to interact with art in a way that best suits them.
Partnering with Schools
Beyond its own classes, PMA has partnered Philadelphia schools, aiming towards getting art into the hands and minds of the youth. Partnering with the Friends Select School, PMA has run a program that involves students visiting the museum several times throughout the year to study art in the context of the time periods they are studying in the classroom. This immersive form of education can facilitate a deeper understanding of art’s value, and grow the students’ appreciation for it. In addition to partnerships with specific schools, PMA often offers free bussing and guided tours to a wider range of schools.
Highlighting Diverse Perspectives

This past winter, PMA took the initiative to provide those benefits for students to visit the exhibition: The Time is Always Now: Artists Reframe the Black Figure. This exhibition is a great example of PMA highlighting the voices of underrepresented groups. The mix of works brought from London’s National Portrait Gallery and works by Philadelphia artists, aimed to use painting, drawing, and sculpture to display the nuance and richness of Black contemporary life. Highlighting the accomplishments of diverse groups is important because it can empower and inspire the people of those groups who don’t know about the artistic success of people just like them.
Representing Philly Art
While it shows art from diverse groups and perspectives, PMA doesn’t forget to emphasize Philadelphia’s artistic identity. It has a section consisting of all sorts of works made in Philadelphia, ranging from furniture to paintings to silverwork. While many of the world’s most well-known art museums focus on globally recognized art, PMA does a great job of accentuating the art of its own area, surely inspiring Philadelphia’s future artists to uphold the city’s creative legacy.

While the Philadelphia Museum of art is a great place to view art, it also works hard to make art more accessible to the people of Philadelphia. Through all of its initiatives and programs, PMA shows that it cares about making opportunities for people to get involved with art. It stays true to its Department of Urban Outreach’s goals and cultivates a community that can truly appreciate the arts.
Sources
- Our History. Philadelphia Museum of Art, https://philamuseum.org/about/our-history
- Community Programs and Urban Outreach Records. Philadelphia Museum of Art, Library and Archives, https://pmalibrary.libraryhost.com/repositories/3/resources/277
- Community Engagement. Philadelphia Museum of Art, https://philamuseum.org/learn/community-engagement#efforts
- (2017, May 10). Popular Outdoor Art Program, Inside Out, Returns This Summer. Philadelphia Museum of Art, https://press.philamuseum.org/popular-outdoor-art-program-inside-out-returns-to-the-philadelphia-region-this-summer/
- Nagle, A. (2016, February 25). PMA introduces cheaper memberships for working artists. Philly Voice, https://www.phillyvoice.com/pma-introduces-cheaper-memberships-working-artists/
- Long-standing PMA Partnership Empowers Students to Study Art More Deeply. Friends Select, https://www.friends-select.org/long-standing-pma-partnership-empowers-students-to-study-art-more-deeply
- The Time Is Always Now: Artists Reframe the Black Figure. Philadelphia Museum of Art, https://philamuseum.org/calendar/exhibition/the-time-is-always-now