The whole Luddite thing is fascinating. They were knitters. They trained and apprenticed for years to master their craft. These craftspeople were justifiably proud of their products. They had legitimate concerns about the harm new technology might cause. They feared new knitting machines would turn out poor quality goods. They also didn\u2019t want to lose their jobs. Furthermore, many of them worked at home and didn\u2019t want to work in a factory. Does any of this sound familiar?<\/p>\n\n\n\n
But here\u2019s the deal: progress is gonna progress. The Luddites took up physical sledgehammers to try and resist the rise of the machines. (Fun Fact: those sledgehammers were nicknamed \u201cEnochs\u201d after a blacksmith who made such tools.) That effort didn\u2019t work. And it won\u2019t work for us.<\/p>\n\n\n\n
There\u2019s no shutting down generative AI in the foreseeable future. If ever. Heck, there\u2019s precious little in the way of meaningful efforts to even attempt to regulate its use. PR educators, practitioners, and students must find a way to exist with it. Our metaphorical hammers must combine knowledge and strategy. Helping students understand the technology and its limitations is essential. Furthermore, PR students know not only how to use generative AI, but also when and if to use it.<\/p>\n\n\n\n
PR students entering the workforce will have to deal with generative AI. We truly believe the way forward is for PR educators and practitioners to work closely together to better prepare our students. Hopefully, this site will help move the needle somewhat (no knitting pun intended).<\/p>\n\n\n\n
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Finally, please share your generative AI experiences with us:<\/p>\n\n\n\n
Steve Ryan, MS, APR skryan@temple.edu<\/a><\/p>\n\n\n\n Gregg Feistman, MA gregg.feistman@temple.edu<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"