This ELLE magazine article dives into the inspiring journey of Yasmin Finney, a young woman who has overcome challenges to embrace self-confidence and empower others. The article discusses Yasmin’s personal experiences, starting with her struggles with body image and low self-esteem during her teenage years. Despite facing societal pressure to conform to beauty standards, Yasmin embarked on a transformative path of self-discovery, ultimately leading to a profound acceptance of herself and her uniqueness. The article also highlights the pivotal role of self-confidence in Yasmin’s growth and accomplishments. It explores the positive impact of self-love and self-acceptance on her mental well-being, relationships, and overall quality of life. Yasmin’s journey can serve as an inspiring example of resilience and determination, as she refused to let external validation and judgements define her self-worth. Furthermore, it sheds light on a broader scale of body image issues and the impact of media and advertising on shaping beauty ideals. It also raises the awareness of the need to challenge unrealistic beauty standards and the detrimental effects of body shaming. Through Yasmin’s story, the article encourages readers to reconsider their own perceptions of beauty and embracing their culture and diversity in body shapes and sizes. It highlights the need for a shift in societal attitudes towards diversity, and beauty, advocating for more diverse and inclusive representations of culture.
Through Yasmin’s Journey of self-empowerment and self-acceptance, the article reflects the influence of culture and cultural norms, as well as body image perceptions. In a globalized world where media and advertising transcend its borders, beauty standards and body ideals are often heavily influenced by dominant cultural narratives. Yasmin’s struggle with body image and subsequent transformation into a confident and empowered individual reflects the impact of cultural values on shaping self-perception. The article also addresses the importance of diverse and inclusive representations in media and advertising, showing the need to respect and celebrate different cultural beauty norms. It definitely serves as a message to call action for advertisers and media outlets to adopt more responsible and culturally sensitive approaches that promote positive body image and self-confidence across diverse cultural contexts.
Sarah Paiji Yoo, the co-founder of Blueland, a sustainable cleaning products company, discusses her journey as an environmental advocate and her determination to combat climate change through innovative business practices. It highlights Blueland’s mission to reduce single-use plastic waste offering eco-friendly cleaning products in reusable packaging. Sarah’s unwavering optimism and commitment to promoting sustainability in the consumer goods industry serve as an inspiring example of how individuals can make a positive impact on the environment and create lasting change. It does not only praise Sarah’s leadership in sustainability but also helps encourage individuals in society to adopt conscious consumer habits and support businesses that prioritize environmental responsibility.
This ELLE magazine article directly relates to Advertising and Globalization course themes on Culture and Values, particularly in the context of sustainable advertising and consumer behavior. Blueland’s approach to addressing climate change through its sustainable cleaning products exemplifies the increasing influence of eco-conscious values on consumer decision-making in a globalized world. As businesses cater to a diverse range of cultural backgrounds and consumer preferences, the article underscores how sustainable advertising aligns with the changing cultural values surrounding environmental responsibility. Blueland’s success demonstrates that promoting sustainability through advertising not only appeals to consumers seeking eco-friendly options but also resonates with broader cultural movements towards sustainability and environmental consciousness. In a globalized marketplace, the article continues to emphasize how businesses that prioritize sustainability and resonate with consumers’ cultural values can make a significant impact in shaping a more environmentally conscious society. It serves as a valuable case study for the course’s discussion on the role of advertising in promoting cultural values and influencing a consumers behavior in the context of sustainability and climate change.