{"id":5402,"date":"2023-06-16T10:27:30","date_gmt":"2023-06-16T14:27:30","guid":{"rendered":"https:\/\/sites.temple.edu\/importtest\/?p=5402"},"modified":"2023-06-20T13:25:03","modified_gmt":"2023-06-20T17:25:03","slug":"5402","status":"publish","type":"post","link":"https:\/\/sites.temple.edu\/importtest\/blog\/2023\/06\/5402\/","title":{"rendered":"Google Analytics 4 Is On Its Way!"},"content":{"rendered":"<p>Out with the old and in the new! Universal Analytics is going away.<\/p>\n<p>In 2019 Google introduced Google Analytics 4 as an improvement \u201cfor unified reporting and analysis\u201d of both app and web data. As part of this transition, Universal Analytics &#8212; Google Analytics 4\u2019s predecessor will be deprecated or sunsetted on July 1, 2023. This means that Universal Analytics will not process any new hits and users will be required to switch to the new analytics tool, GA4.<\/p>\n<p>&nbsp;<\/p>\n<figure style=\"width: 565px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/blog.parse.ly\/wp-content\/blogs.dir\/6885\/files\/2022\/06\/Untitled-presentation-9.png\" alt=\"\" width=\"565\" height=\"318\" \/><figcaption class=\"wp-caption-text\">Image from Parse.ly<\/figcaption><\/figure>\n<p><strong><em>\u00a0<\/em><\/strong><\/p>\n<p><strong><em>What Does This Mean for Temple University sites.temple.edu\/importtest\/ Users?<\/em><\/strong><\/p>\n<p>After July 1<sup>st<\/sup>, 2023 your website will not process any analytics data unless you create a Google Analytics 4 property. If you use MonsterInsights WordPress, it is recommended that you install the latest version to make the transition as smooth as possible.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Still have questions?<\/strong><\/p>\n<p>You can read more from <a href=\"https:\/\/blog.google\/products\/ads-commerce\/prepare-for-future-with-google-analytics-4\/\">Google<\/a> and <a href=\"https:\/\/www.monsterinsights.com\/universal-analytics-sunset-what-it-means-what-to-do-now\/\">MonsterInsights<\/a> about how to prepare for the transition.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Out with the old and in the new! Universal Analytics is going away. In 2019 Google introduced Google Analytics 4 as an improvement \u201cfor unified reporting and analysis\u201d of both&#8230;<\/p>\n","protected":false},"author":35625,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[22],"tags":[],"class_list":["post-5402","post","type-post","status-publish","format-standard","hentry","category-announcements","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/sites.temple.edu\/importtest\/wp-json\/wp\/v2\/posts\/5402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.temple.edu\/importtest\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.temple.edu\/importtest\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.temple.edu\/importtest\/wp-json\/wp\/v2\/users\/35625"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.temple.edu\/importtest\/wp-json\/wp\/v2\/comments?post=5402"}],"version-history":[{"count":2,"href":"https:\/\/sites.temple.edu\/importtest\/wp-json\/wp\/v2\/posts\/5402\/revisions"}],"predecessor-version":[{"id":5406,"href":"https:\/\/sites.temple.edu\/importtest\/wp-json\/wp\/v2\/posts\/5402\/revisions\/5406"}],"wp:attachment":[{"href":"https:\/\/sites.temple.edu\/importtest\/wp-json\/wp\/v2\/media?parent=5402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.temple.edu\/importtest\/wp-json\/wp\/v2\/categories?post=5402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.temple.edu\/importtest\/wp-json\/wp\/v2\/tags?post=5402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}