Ph.D. Candidate
Temple University, Media and Communication Doctoral Program
email: fengyi dot yin at temple dot edu
About me
I am a Ph.D. candidate in Media and Communication at Klein College and an Advanced Graduate Scholar at the Center for the Humanities at Temple. My research examines the intersection of global communication, media industry studies, and digital technology. In exploring the transnational flows of media texts, technology, and institutions, my research aims to address the question of how individuals and institutions interact with local and global culture and power dynamics in the processes of media production, distribution, and reception. My work appears in African Journalism Studies, Communication Theory, Popular Communication, and Media, Culture & Society, among others. I have won top student paper and other awards from the Association for Education in Journalism and Mass Communication, the Association for Asian Studies, the Global Fusion conference, and Online Media and Global Communication. I am currently a visiting graduate fellow at the Center for Advanced Research in Global Communication at the University of Pennsylvania.
Prior to my doctoral study, I received a scholarship from the Chinese Scholarship Council to work at the UNESCO Regional Office for Southern Africa and the UNESCO Regional Office for Egypt and Sudan. I have studied and worked in China, Egypt, South Korea, Italy, the United States, and Zimbabwe. These experiences shape my research, teaching, and mentoring practices.
Selected Publications
Yin, F. (2025). Encoding/Decoding in Artificial Intelligence: Global AI and local languages. Media, Culture & Society, 1-11. https://doi.org/10.1177/01634437251360381
Yin, F. (2025). Orientalism and whiteness in the digital age: Western microcelebrities and the circuit of culture in Chinese social media. Popular Communication, 1–14. https://doi.org/10.1080/15405702.2025.2549291
Yin, F. (2024). Layered environmental discourses: Media representations of transnational extractivism in Zimbabwe. African Journalism Studies, 1-18. https://doi.org/10.1080/23743670.2024.2365237
Yin, F., & Goller, T. (2024). Embodied schema information processing theory: An underlying mechanism of embodied cognition in communication. Communication Theory, 34(3), 154-165. https://doi.org/10.1093/ct/qtae010
Teaching
I have developed student-centered practices through pedagogical training and teaching experiences at Temple. After obtaining the Teaching in Higher Education Certificate at Temple, I completed the Online Teaching Institute and Advanced Online Teaching Institute to develop advanced skills in creating effective online learning environments, earning certification badges in both. I have taught the upper-level undergraduate writing-intensive course Global Media in both in-person and online asynchronous formats.