This trip has proved to be a monumental step in my professional career. I would not say it was in regards to pursuing something in Public Relations but in gaining an understanding of the industry, especially one that works so closely with my own field of journalism and media.
A new level of depth in my own industry occurred during the Alice PR business trip, particularly with the “Game Changer” initiative they started in association with the GAA. What appealed to me so much was learning the ins and outs of media and news coverage and how it transpires. Listening to them discuss the close relations they share with certain reporters and how they work together with media outlets to get their events covered was incredibly insightful. As a journalist, I would say I had a level of tunnel vision. I was wrapped up in the idea of journalism at the forefront of my thoughts with disregard for the other elements in play. Also the different stories and coverage that can be told, and how numerous the opportunities are.
On a side note, the ability to work with RTE for their campaign was, I thought, the coolest thing. I am a huge fan of the publication, and knowing that this was covered by one of my favorite news outlets was incredibly interesting. Alice PR also mentioned they had to obtain accreditation from RTE before even meeting for the story. That is one part I would have liked to learn more about.
Looking at a different business, I got a lot out of the AIB visit as well. First, on a personal level. My image of bankers and those in a corporate industry was sour, to say the least. To attend a meeting and see authenticity, genuineness, and deliberate action towards helping the environment was not something I expected. They truly cared. This was deep-rooted in the company’s core values and the values of the CEO.
To continue, their idea of real estate was practical and efficient. This related to me and extended to my peers who attended the meeting, who, unfortunately, are all in dire circumstances with the housing market. It gave me hope that there are people looking for ways to progress and combat the unfair institutions in place regarding real estate. It seems the whole world is dealing with a housing crisis; innovation especially in the sustainability world for architecture is a beacon of hope.