I did assume that PR is mostly involved in the image or reputation of the company or business that they represent. Throughout the Alice PR meeting, I learned that it has more to do than that. My biggest take away from this meeting is the connection they develop and build. Such as using sport to spread awareness. Although Alice PR provides full services, Alice PR also has to do their research towards the client, to ensure they can have an impact on the client’s business. Alice’s PR clients were mostly about raising awareness such as education, gender rights, and diversity. Which brings a sense of authenticity throughout the company and employers.  

The activity that we did during the meeting was interesting. Throughout the meeting, couldn’t help but to think that it is similar to what some psychology majors do when we’re trying to convince the target to participate in research studies. In addition the concept that I thought was interesting was about learning the Alice Ask events. There were events designed for colleagues, clients, etc. in which they shared information with the beginners. Alice’s PR meeting mostly focuses on sharing information throughout the task events but I would like to explore what are some sustainable practices throughout their own work space.