For dinner one of the nights me and a couple of others went to Gourmet Burger Kitchen in Temple Bar. While sitting at our table, I was looking at some of the specials I turned the triangular paper around and noticed a side that highlighted a charity they supported and how to donate.

Barretstown is a children’s charity that aims to provide camps and resources for children with cancer or other serious illnesses. Spreading awareness of this charity to Gourmet Burger Kitchen customers and giving them a QR code to learn more or donate, is a good example of CSR in action. Since Barretstown relies on donations as a non-profit, advertising the charity in one of Dublin’s busiest hotspots raises awareness to a variety of different audiences.

Overall, Gourmet Burger Kitchen’s promotion of Barretstown shows how simple and effective CSR initiatives can be. By placing the charity’s information directly in front of those dining in helps to spread awareness to even those who don’t scan the QR code, because now the charity name is embedded in their mind. This shows that CSR doesn’t always have to require large scale campaigns, but it can be small and thoughtful actions that can make a difference.