Zambrero Plate 4 Plate Initiative

Zambrero, a Mexican-style fast food restaurant in Dublin, partners with Rise Against Hunger to help end world hunger with its Plate 4 Plate initiative. When a customer orders a burrito or bowl at any location, Zambrero sends a nutritious meal to communities facing food insecurity. This is done primarily through school feeding programs, so children facing food insecurity are prioritized.

I think this is a great way to practice philanthropic CSR. It makes sense for a fast food company to support ending world hunger. There is also stakeholder engagement because employees and customers are invited to Zambrero’s annual Meal Packing Day.

In 2023, representatives from Zambrero visited South Africa and the Philippines to witness firsthand how impactful the Plate 4 Plate initiative is. In addition to sending nutritious meals, Zambrero and Rise Against Hunger educate students on cultivating community gardens and building long term sustainable agriculture programs.

Overall, I think this is a great example of philanthropic CSR from a company. Learn more about Plate 4 Plate here!

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