Getting to meet the people at Alice PR and learning about all that they do was really inspiring, and it was so interesting seeing people doing exactly what I want to do. I also loved hearing about how small their operation was when they first started and seeing their growth into such a powerhouse of a PR firm.

Everyone at Alice strives to achieve positive societal change, and that mentality is a common thread among almost all of their clients. Their mission, vision, values, and goals all align perfectly with my own, and in the future, I hope to work at a firm just like theirs. Creating a positive impact with my work is the most important thing to me, and everything they shared about their past campaigns and the causes they’ve championed was inspiring.

One of their CSR initiatives I thought was really cool was their Activist Academy, where they trained 21 activists through workshops, lectures, conferences, and networking with both each other and industry professionals. This passion project took countless company hours and focused on those in the early stages of their career as a means of propelling them forward and giving them everything they need to affect real change in their particular fields. An initiative like this very clearly shows their dedication to supporting activist causes and creating positive societal change.

Something else I was excited to learn about was their Ruhama Game Changer campaign, as I’ve never had the opportunity to hear about a real PR campaign directly from one of the working PR professionals behind it. Sure, I’ve learned about plenty of campaigns, but getting to hear the thought process behind campaign decisions and discuss obstacles they faced was completely new for me.

To wrap things up, I definitely want to touch on the activity we took part in toward the end of the meeting. This exercise helped me learn more about dissecting and analyzing a client while keeping the focus on client objectives.

The people at Alice PR showed me that my career aspirations are possible and made me excited to get into the field and start making a positive impact myself.