“I think this might be the most people we’ve ever had in this boardroom!” said Niamh Breathnach, Deputy CEO of Alice PR. It was then that I realized how impactful a small team of motivated comms people can truly be. With just 13 core employees, Alice PR has made remarkable strides in the non-profit and charity sector of public relations.

On Wednesday, August 13 2025, our class had the privilege to meet with Alice PR in Dublin, Ireland. When moving through each campaign the team completed, I was stunned by the variety and cohesiveness of their work. Despite collaborating with so many different organizations, they all have a common theme that relates back to the values of those who work there. I noticed a consistent tone and voice in every campaign they produced—something I look forward to honing in my own work.

The “Game Changer” campaign was a brilliant example of authentic corporate social responsibility (CSR), combining the draw of Gaelic sports with a social issue deeply relevant to the Gaelic Athletic Association’s (GAA) core audience. Allowing GAA fans to learn about gender violence while they enjoy the games they love is the definition of good CSR.

We concluded our visit by developing three national awareness campaigns based on a provided brief, which perfectly aligned with what we had been learning over the past few weeks. Working under a time constraint and pitching our ideas proved to be an incredibly valuable exercise with real-world scenarios. I was personally so happy to hear everyone’s different but well-thought-out suggestions.

Getting a glimpse into international agency work was fascinating to me, and I am thrilled to continue following their work and having Alice PR as a connection!

– Graeme Duffey