Yesterday, I was absolutely thrilled to learn from PR professionals at Alice PR. From the moment we started talking with them, it was clear that this firm embodied the definition of CSR and could put their money where there mouth is. The thing I found the most eye-opening was how they only work with companies that are working for positive societal change, such as LGBTQIA+ advocacy groups and organizations helping women who are victims of sexual exploitation. This steadfast commitment made it clear where their values stood.

I also found the Academy for Activists to be especially interesting. The idea of bringing together activists from many different fields who are early in their activist careers and giving them the opportunity to learn about subjects in the media relations and PR fieldsa is amazing, and reinforces their commitment to activism. Furthermore, their rollout of the Game Changer campaign with their client Ruhama was an amazing thing to learn about. Bringing awareness of victims of sexual exploitation to a national sporting event in Ireland helps to bring as much attention to it as possible and even brought out notable Irish policymakers within the government. I also loved the activity at the end where we acted as PR firm working with a client to help bring solutions to a certain issue, my group addressed food waste.

Getting to meet the professionals at Alice PR is absolutely an experience I will carry throughout my professional career, as you see many elements from what they talked about, such as social media, in media studies and production. It was an amazing learning experience and I look forward to following what they do in the future!